Social Media, Hiring, And You

Social Media, Hiring, and You
Bill Dotson
WebMedley

Thanks for viewing my presentation. Please leave comments (below) and let me know how I can improve the presentation for others.
If your organization needs help with social media, online advertising, and web site management, please call me at 800-434-8607 or e-mail info@webmedley.com !
For SlideShare Viewers

Entrepreneur Speaker
Biz Development
IT Strategy TeacherHusbandFather UK Grad (‘95) Traveler
Who Am I?

Taught English in Japan
Companies
TransDigital sold to NetGain Technologies – sold for profit
Research Mgmt Software – Partner est. its own legs – lost $ at termination
HC Cost Containment – fully operational on its own – money hanging out
WebMedley – purchased last year and growing
Teaching Technology & Speaking
History

Now
Copyright 2005-8 Dotson Ventures LLC

Agenda
Why is it popular?
Two Legal Items
Major Sites and HR Ideas
Tools to Help You Manage
Next Steps

What’s with these people?

Social Media Is Here to Stay
Fun
Easy
Instant Feedback
Transparency
Humanizing
Identification with Groups
Research

Hiring and the Law
Does the applicant have an expectation of privacy?
Accessible info by the public or borrowed login?
Wendy Bryant Becker, Attorney
Labor and Employment Law Practice Group
Greenebaum Doll & McDonald
Direct: (859) 288-4701
E-Mail: wlb@gdm.com

Employee Handbook Updated?
Define “social media”
Employer’s right to manage brand
Acknowledge right to personal time & activities
Connect employee’s activities to brand
Define “inappropriate” and given consequences

Major Sites

Facebook
More than 250 million active users
More than 120 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is those 35 years old and older
Stats direct from their Press Team

Over 50 yrs old + male view of Facebook

Make a Page for Your Business

Separate Friends from Business
Update Your Privacy
Categorize your applicants
Use this for messaging

LinkedIn
LinkedIn has over 43 million members in over 200 countries and territories around the world.
A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.

Twitter
26 Million visitors per month and growing
80% of accounts are dead BUT…
Techier & Talkier
Glossary - http://mashable.com/2008/11/15/twitterspeak/

Tweeting a Layoff
Y! layoffs today, I'm "impacted". I'm heading into work to pack my desk, get my severance paperwork and hand in my badge...more to come. about 10 hours ago
On the plus side, my commute just got a lot shorter. about 10 hours ago.
Ironic that I just got my PC repaired yesterday. Won't be needing that anymore. about 9 hours ago.
Walking around saying good bye to some great people and good friends. about 9 hours ago
Waiting for the call from HR so I can go pick up my paperwork....C'mon, c'mon! I'm busy here! Let's get this over with. about 8 hours ago

MySpace
More Page views
Fewer users than FaceBook
Still worth your time when investigating backgrounds

Other Sites
Flickr – for images
YouTube – for videos
Pipl.com – background research
Slideshare – presentations
DocStoc & Scribd - documents

Aggregators and Tools
Desktop Tool: Tweetdeck or Seesmic
Web Tool: Ping.fm or FriendFeed
iPhone or Blackberry?
Outlook Users: Xobni
Review your web stats (if you need help, let me know)

Tips
Be authentic
ABC doesn’t work here
Schedule time to review posts
Automate

Bill Dotson859-361-4464bdotson@webmedley.com(and yes, on Facebook, LinkedIn, and Twitter!)

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Social Media, Hiring, And You

by WebMedley on Jul 22, 2009

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Social Media, Hiring, And You — Presentation Transcript