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Social Media, Hiring, And You
 

Social Media, Hiring, And You

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The presentation to human resource professionals at the July 2009 UK Employer's DriveIn workshop.

The presentation to human resource professionals at the July 2009 UK Employer's DriveIn workshop.

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    Social Media, Hiring, And You Social Media, Hiring, And You Presentation Transcript

    • Social Media, Hiring, and You
      Bill Dotson
      WebMedley
    • Thanks for viewing my presentation. Please leave comments (below) and let me know how I can improve the presentation for others.
      If your organization needs help with social media, online advertising, and web site management, please call me at 800-434-8607 or e-mail info@webmedley.com !
      For SlideShare Viewers
    • Entrepreneur Speaker
      Biz Development
      IT Strategy TeacherHusbandFather UK Grad (‘95) Traveler
      Who Am I?
    • Taught English in Japan
      Companies
      • TransDigital sold to NetGain Technologies – sold for profit
      • Research Mgmt Software – Partner est. its own legs – lost $ at termination
      • HC Cost Containment – fully operational on its own – money hanging out
      • WebMedley – purchased last year and growing
      Teaching Technology & Speaking
      History
    • Now
      Copyright 2005-8 Dotson Ventures LLC
    • Agenda
      Why is it popular?
      Two Legal Items
      Major Sites and HR Ideas
      Tools to Help You Manage
      Next Steps
    • What’s with these people?
    • Social Media Is Here to Stay
      Fun
      Easy
      Instant Feedback
      Transparency
      Humanizing
      Identification with Groups
      Research
    • Hiring and the Law
      Does the applicant have an expectation of privacy?
      Accessible info by the public or borrowed login?
      Wendy Bryant Becker, Attorney
      Labor and Employment Law Practice Group
      Greenebaum  Doll & McDonald
      Direct: (859) 288-4701
      E-Mail: wlb@gdm.com
    • Employee Handbook Updated?
      Define “social media”
      Employer’s right to manage brand
      Acknowledge right to personal time & activities
      Connect employee’s activities to brand
      Define “inappropriate” and given consequences
    • Major Sites
    • Facebook
      More than 250 million active users
      More than 120 million users log on to Facebook at least once each day
      More than two-thirds of Facebook users are outside of college
      The fastest growing demographic is those 35 years old and older
      Stats direct from their Press Team
    • Over 50 yrs old + male view of Facebook
    • Make a Page for Your Business
    • Separate Friends from Business
      Update Your Privacy
      Categorize your applicants
      Use this for messaging
    • LinkedIn
      LinkedIn has over 43 million members in over 200 countries and territories around the world.
      A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
      Executives from all Fortune 500 companies are LinkedIn members.
    • Twitter
      26 Million visitors per month and growing
      80% of accounts are dead BUT…
      Techier & Talkier
      Glossary - http://mashable.com/2008/11/15/twitterspeak/
    • Tweeting a Layoff
      Y! layoffs today, I'm "impacted". I'm heading into work to pack my desk, get my severance paperwork and hand in my badge...more to come. about 10 hours ago
      On the plus side, my commute just got a lot shorter. about 10 hours ago.
      Ironic that I just got my PC repaired yesterday. Won't be needing that anymore. about 9 hours ago.
      Walking around saying good bye to some great people and good friends. about 9 hours ago
      Waiting for the call from HR so I can go pick up my paperwork....C'mon, c'mon! I'm busy here! Let's get this over with. about 8 hours ago
    • MySpace
      More Page views
      Fewer users than FaceBook
      Still worth your time when investigating backgrounds
    • Other Sites
      Flickr – for images
      YouTube – for videos
      Pipl.com – background research
      Slideshare – presentations
      DocStoc & Scribd - documents
    • Aggregators and Tools
      Desktop Tool: Tweetdeck or Seesmic
      Web Tool: Ping.fm or FriendFeed
      iPhone or Blackberry?
      Outlook Users: Xobni
      Review your web stats (if you need help, let me know)
    • Tips
      Be authentic
      ABC doesn’t work here
      Schedule time to review posts
      Automate
    • Bill Dotson859-361-4464bdotson@webmedley.com(and yes, on Facebook, LinkedIn, and Twitter!)