Social Media – Getting Started 8/5/09

Thanks for viewing my presentation. Please leave comments (below) and let me know how I can improve the presentation for others. If your organization needs help with social media, online advertising, and web site management, please call me at 800-434-8607 or e-mail [email_address] ! For SlideShare Viewers 8/5/09

Thanks for viewing my presentation. Please leave comments (below) and let me know how I can improve the presentation for others.

If your organization needs help with social media, online advertising, and web site management, please call me at 800-434-8607 or e-mail [email_address] !

Taught English in Japan Companies Started & Sold a small tech company WebMedley – purchased last year and growing – web design, hosting, advertising, and social media FanStream – sports-related iPhone application Teaching Technology & Speaking History 8/5/09

Taught English in Japan

Companies

Started & Sold a small tech company

WebMedley – purchased last year and growing – web design, hosting, advertising, and social media

FanStream – sports-related iPhone application

Teaching Technology & Speaking

Agenda 8/5/09 Why is it popular? Legal Major Sites Tools to Help You Manage Next Steps

Why is it popular?

Legal

Major Sites

Tools to Help You Manage

Next Steps

What’s with these people? 8/5/09

Social Media Is Here to Stay 8/5/09 Fun Easy Instant Feedback Transparency Humanizing Identification with Groups Research

Fun

Easy

Instant Feedback

Transparency

Humanizing

Identification with Groups

Research

8/5/09

Employee Handbook Updated? 8/5/09 Define “social media” Employer’s right to manage brand Acknowledge right to personal time & activities Connect employee’s activities to brand Define “inappropriate” and given consequences

Define “social media”

Employer’s right to manage brand

Acknowledge right to personal time & activities

Connect employee’s activities to brand

Define “inappropriate” and given consequences

Major Sites 8/5/09

8/5/09

Facebook 8/5/09 More than 250 million active users More than 120 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older Stats direct from their Press Team

More than 250 million active users

More than 120 million users log on to Facebook at least once each day

More than two-thirds of Facebook users are outside of college

The fastest growing demographic is those 35 years old and older

Stats direct from their Press Team

Over 50 yrs old + male view of Facebook 8/5/09

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Make a Page for Your Business 8/5/09

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Separate Friends from Business 8/5/09 Update Your Privacy Categorize your applicants Use this for messaging

Update Your Privacy

Categorize your applicants

Use this for messaging

LinkedIn 8/5/09 LinkedIn has over 43 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.

LinkedIn has over 43 million members in over 200 countries and territories around the world.

A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

8/5/09

8/5/09

8/5/09

Twitter 8/5/09 26 Million visitors per month and growing 80% of accounts are dead BUT… Techier & Talkier Glossary - http://mashable.com/2008/11/15/twitterspeak/

26 Million visitors per month and growing

80% of accounts are dead BUT…

Techier & Talkier

Glossary - http://mashable.com/2008/11/15/twitterspeak/

Tweeting a Layoff 8/5/09 Y! layoffs today, I'm "impacted". I'm heading into work to pack my desk, get my severance paperwork and hand in my badge...more to come. about 10 hours ago On the plus side, my commute just got a lot shorter. about 10 hours ago. Ironic that I just got my PC repaired yesterday. Won't be needing that anymore. about 9 hours ago. Walking around saying good bye to some great people and good friends. about 9 hours ago Waiting for the call from HR so I can go pick up my paperwork....C'mon, c'mon! I'm busy here! Let's get this over with. about 8 hours ago

Y! layoffs today, I'm "impacted". I'm heading into work to pack my desk, get my severance paperwork and hand in my badge...more to come. about 10 hours ago

On the plus side, my commute just got a lot shorter. about 10 hours ago.

Ironic that I just got my PC repaired yesterday. Won't be needing that anymore. about 9 hours ago.

Walking around saying good bye to some great people and good friends. about 9 hours ago

Waiting for the call from HR so I can go pick up my paperwork....C'mon, c'mon! I'm busy here! Let's get this over with. about 8 hours ago

8/5/09

MySpace 8/5/09 More Page views Fewer users than FaceBook Still worth your time when investigating backgrounds

More Page views

Fewer users than FaceBook

Still worth your time when investigating backgrounds

Other Sites 8/5/09 Flickr – for images YouTube – for videos Pipl.com – background research Slideshare – presentations DocStoc & Scribd - documents

Flickr – for images

YouTube – for videos

Pipl.com – background research

Slideshare – presentations

DocStoc & Scribd - documents

Aggregators and Tools 8/5/09 Desktop Tool: Tweetdeck or Seesmic Web Tool: Ping.fm or FriendFeed iPhone or Blackberry? Outlook Users: Xobni Review your web stats (if you need help, let me know)

Desktop Tool: Tweetdeck or Seesmic

Web Tool: Ping.fm or FriendFeed

iPhone or Blackberry?

Outlook Users: Xobni

Review your web stats (if you need help, let me know)

Tips 8/5/09 Be authentic ABC (Always Be Closing) doesn’t work here Schedule time to review posts Automate

Be authentic

ABC (Always Be Closing) doesn’t work here

Schedule time to review posts

Automate

Bill Dotson 859-361-4464 [email_address] (and yes, on Facebook , LinkedIn , and Twitter !) 8/5/09