The rise of social media ?
<ul><li>WebMedley </li></ul><ul><li>Website Design & Consulting </li></ul><ul><li>Online Marketing (Ads, Newsletter, Video...
How much do you know? <ul><li>What is Youtube? </li></ul><ul><li>A device used to get the last bit of toothpaste out of yo...
How much do you know? <ul><li>What is a tweet? </li></ul><ul><li>A tool used for picking up small objects </li></ul><ul><l...
Agenda <ul><li>How big is social media? </li></ul><ul><li>Main social media sites </li></ul><ul><li>Business cases WebMedl...
How Big is Social Media? <ul><li>Pepsi did  not have any ads in the Super Bowl  (first time in 23 years). Instead, the com...
Social media is here to stay <ul><li>Fun and easy </li></ul><ul><li>High ROI </li></ul><ul><li>Flexible </li></ul><ul><li>...
Things to consider <ul><li>How much does it cost you to get a new customer? </li></ul><ul><li>What challenges do you face ...
<ul><li>25% of all clicks on the web are on Facebook. </li></ul><ul><li>Facebook has 400 million active users. </li></ul><...
Twitter
Linkedin <ul><li>65 million members in over 200 countries. </li></ul><ul><li>A new member joins LinkedIn approximately eve...
BP Asphalt <ul><li>Twitter Project: Refinery Updates </li></ul><ul><li>Increased Security & Accountability </li></ul><ul><...
CoachCal.com & CFFC <ul><li>Why use social media? </li></ul><ul><li>Recruiting </li></ul><ul><li>Building a brand </li></u...
Demarcus Cousins
WebMedley video
Marshmallow Dream <ul><li>Major investment w/o a marketing plan </li></ul><ul><li>Online Ads & Search Optimization </li></...
Investment in red, sales in blue
IMS <ul><li>Local Search </li></ul><ul><li>Newsletter Changes </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Special Pro...
Sleep Outfitters Facebook
Clinical research companies <ul><li>Social Media Ads </li></ul><ul><li>Better Web Site with Landing Pages </li></ul><ul><l...
Insight in target group
In every example… <ul><li>Web site traffic increased </li></ul><ul><li>Search rankings increased </li></ul><ul><li>Cost pe...
Tips for social media <ul><li>Be authentic </li></ul><ul><li>‘ Good enough’ works </li></ul><ul><li>Reply to negative comm...
To-Do’s <ul><li>Protect your brand(s): set up profiles </li></ul><ul><li>Make sure your web site has stats  </li></ul><ul>...
Investment <ul><li>In House versus Outsourcing </li></ul><ul><li>WebMedley: $750-2,000/month </li></ul><ul><li>Cost of Doi...
Questions <ul><li>Nicolle van Rouwendaal Cell: 513-313-2249 [email_address] </li></ul>
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KBMA - Social Media & the Web

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KBMA - Social Media & the Web

  1. 1. The rise of social media ?
  2. 2. <ul><li>WebMedley </li></ul><ul><li>Website Design & Consulting </li></ul><ul><li>Online Marketing (Ads, Newsletter, Video) </li></ul><ul><li>Social Media Management </li></ul><ul><li>Solving problems in creative ways </li></ul><ul><li>Analysis </li></ul>
  3. 3. How much do you know? <ul><li>What is Youtube? </li></ul><ul><li>A device used to get the last bit of toothpaste out of your tube </li></ul><ul><li>A form of transportation in Europe </li></ul><ul><li>A video sharing website on which users can upload and share videos </li></ul>
  4. 4. How much do you know? <ul><li>What is a tweet? </li></ul><ul><li>A tool used for picking up small objects </li></ul><ul><li>A form of transportation in Europe </li></ul><ul><li>A post or status update on Twitter, a micro-blogging service </li></ul>
  5. 5. Agenda <ul><li>How big is social media? </li></ul><ul><li>Main social media sites </li></ul><ul><li>Business cases WebMedley on social media use </li></ul><ul><li>Tips </li></ul><ul><li>Questions </li></ul>
  6. 6. How Big is Social Media? <ul><li>Pepsi did not have any ads in the Super Bowl (first time in 23 years). Instead, the company is spending $20 million on a social media campaign called: The Pepsi Refresh Project. </li></ul>
  7. 7. Social media is here to stay <ul><li>Fun and easy </li></ul><ul><li>High ROI </li></ul><ul><li>Flexible </li></ul><ul><li>Instant Feedback/ interactive </li></ul><ul><li>Traceable </li></ul><ul><li>Transparency </li></ul><ul><li>Humanizing </li></ul><ul><li>Insight information in your ‘real’ target group </li></ul>
  8. 8. Things to consider <ul><li>How much does it cost you to get a new customer? </li></ul><ul><li>What challenges do you face where you could use social media? </li></ul>
  9. 9. <ul><li>25% of all clicks on the web are on Facebook. </li></ul><ul><li>Facebook has 400 million active users. </li></ul><ul><li>50% logs on EVERY day! </li></ul><ul><li>100 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li>(stats from Facebook press section) </li></ul>
  10. 10. Twitter
  11. 11. Linkedin <ul><li>65 million members in over 200 countries. </li></ul><ul><li>A new member joins LinkedIn approximately every second. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul>
  12. 12. BP Asphalt <ul><li>Twitter Project: Refinery Updates </li></ul><ul><li>Increased Security & Accountability </li></ul><ul><li>Reduced Cost: Hard and Soft </li></ul><ul><li>ROI: ~4:1 </li></ul>
  13. 13. CoachCal.com & CFFC <ul><li>Why use social media? </li></ul><ul><li>Recruiting </li></ul><ul><li>Building a brand </li></ul><ul><li>Having a direct link to 144,207 fans (and counting) </li></ul>
  14. 14. Demarcus Cousins
  15. 15. WebMedley video
  16. 16. Marshmallow Dream <ul><li>Major investment w/o a marketing plan </li></ul><ul><li>Online Ads & Search Optimization </li></ul><ul><li>Site Changes </li></ul><ul><li>ROI: 250% in three months </li></ul>
  17. 17. Investment in red, sales in blue
  18. 18. IMS <ul><li>Local Search </li></ul><ul><li>Newsletter Changes </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Special Promotions: St Patty, Mother’s Day </li></ul><ul><li>ROI: Lead Source changes, cost per lead went down, clarity in other media contracts, and more </li></ul>
  19. 19. Sleep Outfitters Facebook
  20. 20. Clinical research companies <ul><li>Social Media Ads </li></ul><ul><li>Better Web Site with Landing Pages </li></ul><ul><li>Stats Tracking, better insight in target groups </li></ul><ul><li>ROI: Cost per lead is down, developing e-mail database </li></ul>
  21. 21. Insight in target group
  22. 22. In every example… <ul><li>Web site traffic increased </li></ul><ul><li>Search rankings increased </li></ul><ul><li>Cost per interaction went down </li></ul><ul><li>Positive, unsolicited comments </li></ul>
  23. 23. Tips for social media <ul><li>Be authentic </li></ul><ul><li>‘ Good enough’ works </li></ul><ul><li>Reply to negative comments </li></ul><ul><li>Schedule time to review & make posts at least once a week </li></ul><ul><li>Automate </li></ul>
  24. 24. To-Do’s <ul><li>Protect your brand(s): set up profiles </li></ul><ul><li>Make sure your web site has stats </li></ul><ul><li>Move your public web site out of the IT budget </li></ul><ul><li>Start collecting e-mail addresses, build a database </li></ul><ul><li>Sign-up for our newsletter </li></ul>
  25. 25. Investment <ul><li>In House versus Outsourcing </li></ul><ul><li>WebMedley: $750-2,000/month </li></ul><ul><li>Cost of Doing Nothing? </li></ul>
  26. 26. Questions <ul><li>Nicolle van Rouwendaal Cell: 513-313-2249 [email_address] </li></ul>

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