How Can Social Media Fit Into My Daily Life?

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A brief presentation on the tools WebMedley uses to manage social media and example ad campaigns.

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  • Bill Dotson, bdotson@webmedley.com, 859-361-4464
  • SalesIncrease in Fans/Followers/SubscribersBrand Awareness & MentionsSearch engine improvementLeadsFaster turnaround on customer service
  • How Can Social Media Fit Into My Daily Life?

    1. 1. How Do I Integrate Social Media In My Daily Life?<br />Whether In House Agency or Outsourcing, How Does it Work?<br />
    2. 2.
    3. 3. You’ve learned<br />What social media is and is not<br />Major networks<br />Why it’s important<br />
    4. 4. Who is Bill?<br />KY born and educated<br />Taught English in Japan<br />Companies<br />Started & sold a small tech company<br />WebMedley – purchased last year and growing – web design, hosting, advertising, and social media<br />FanStream – sports-related iPhone application<br />Teaching Technology & Speaking<br />
    5. 5.
    6. 6. Topics & Reasons to Use<br />Customer Service<br />Announcements & News<br />Research<br />Marketing & Promotions<br />Sales<br />Networking<br />
    7. 7. Relax…<br />Most people still have not caught on<br />80% of Twitter interaction is outside Twitter.com<br />Outlook plug-ins<br />Salesforce.com built it in<br />One creator: Ten consumers<br />
    8. 8. Initial Advice<br />Don’t assume anything<br />Deliver the messages you want in the medium they want it<br />Secure your name/brand<br />Set-up monitoring alerts<br />Set-up a unified name for the company <br />Full Profiles for key execs<br />Clean up your database of contacts<br />
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    12. 12. What Do I Monitor?<br />“yourdomain.com”<br />Key Execs<br />Key clients<br />Industry keywords<br />Competitors & their execs<br />Sales prospects<br />
    13. 13. Alerts & News<br />Gist – http://www.gist.com<br />Spokeo – http://www.spokeo.com<br />Google Alerts – http://www.google.com/alerts<br />Twitter Trends – right side of the screen<br />Google Trends & Insights<br />
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    19. 19. Negative Comments<br />Acknowledge quickly<br />Refer to your site with facts<br />Be human<br />
    20. 20. Integration with Your Daily Life<br />Carve out time in your schedule<br />It really is easy<br />
    21. 21.
    22. 22. Develop a Strategy<br />Goals<br />Measurement – on and offline<br />Take time to listen and observe – 1-2 months max.<br />
    23. 23. Develop a Publishing Schedule<br />Timeframe<br />Who<br />What<br />Goal & How to Measure<br />Prep time<br />Automate & Add Reminders<br />
    24. 24. Posting Tools<br />Mobile apps<br />Hootsuite<br />Tweetdeck<br />Bit.ly<br />Keepass<br />Google Analytics<br />
    25. 25.
    26. 26. Audio / Video Tools<br />Camtasia<br />Kodak zi8 HD camera<br />Tripod & battery pack<br />AVS Video Converter<br />Audacity<br />DropSend or YouSendIt<br />
    27. 27. Example Campaign<br />Date: 10/23/09 – 10/31/2009<br />Goals: gain Fan Page subscribers and newsletter sign-ups<br />CTA: sign-up or become a Fan<br />Offer: win a free product (high value)<br />Media: Facebook Ads and Status updates<br />Ads: five variations, limited targeting<br />Budget: $500 + $200<br />
    28. 28. Example Campaign Metrics & Results<br />Fans: 100  333<br />Newsletter subscribes: 70 with a 1:1 uptake on the ads<br />Facebook went from 0 referrals to #12<br />Sales said leads are from the Net more than ever before<br />
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    31. 31. Timeframe<br />What should I expect?<br />
    32. 32. Pricing – Hard & Soft<br />Software<br />Services<br />Advertising<br />Risk<br />Inaction<br />
    33. 33. Social Media Newsletter Launch<br />Giving away what works and what doesn’t<br />Includes How To’s<br />Video and text descriptions <br />E-mail or text me if you are interested:<br />Bill Dotson<br />859-361-4464<br />bdotson@webmedley.com<br />

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