How Can Social Media Fit Into My Daily Life?

How Do I Integrate Social Media In My Daily Life?
Whether In House Agency or Outsourcing, How Does it Work?

You’ve learned
What social media is and is not
Major networks
Why it’s important

Who is Bill?
KY born and educated
Taught English in Japan
Companies
Started & sold a small tech company
WebMedley – purchased last year and growing – web design, hosting, advertising, and social media
FanStream – sports-related iPhone application
Teaching Technology & Speaking

Topics & Reasons to Use
Customer Service
Announcements & News
Research
Marketing & Promotions
Sales
Networking

Relax…
Most people still have not caught on
80% of Twitter interaction is outside Twitter.com
Outlook plug-ins
Salesforce.com built it in
One creator: Ten consumers

Initial Advice
Don’t assume anything
Deliver the messages you want in the medium they want it
Secure your name/brand
Set-up monitoring alerts
Set-up a unified name for the company
Full Profiles for key execs
Clean up your database of contacts

What Do I Monitor?
“yourdomain.com”
Key Execs
Key clients
Industry keywords
Competitors & their execs
Sales prospects

Alerts & News
Gist – http://www.gist.com
Spokeo – http://www.spokeo.com
Google Alerts – http://www.google.com/alerts
Twitter Trends – right side of the screen
Google Trends & Insights

Negative Comments
Acknowledge quickly
Refer to your site with facts
Be human

Integration with Your Daily Life
Carve out time in your schedule
It really is easy

Develop a Strategy
Goals
Measurement – on and offline
Take time to listen and observe – 1-2 months max.

Develop a Publishing Schedule
Timeframe
Who
What
Goal & How to Measure
Prep time
Automate & Add Reminders

Posting Tools
Mobile apps
Hootsuite
Tweetdeck
Bit.ly
Keepass
Google Analytics

Audio / Video Tools
Camtasia
Kodak zi8 HD camera
Tripod & battery pack
AVS Video Converter
Audacity
DropSend or YouSendIt

Example Campaign
Date: 10/23/09 – 10/31/2009
Goals: gain Fan Page subscribers and newsletter sign-ups
CTA: sign-up or become a Fan
Offer: win a free product (high value)
Media: Facebook Ads and Status updates
Ads: five variations, limited targeting
Budget: $500 + $200

Example Campaign Metrics & Results
Fans: 100  333
Newsletter subscribes: 70 with a 1:1 uptake on the ads
Facebook went from 0 referrals to #12
Sales said leads are from the Net more than ever before

Timeframe
What should I expect?

Pricing – Hard & Soft
Software
Services
Advertising
Risk
Inaction

Social Media Newsletter Launch
Giving away what works and what doesn’t
Includes How To’s
Video and text descriptions
E-mail or text me if you are interested:
Bill Dotson
859-361-4464
bdotson@webmedley.com

How Can Social Media Fit Into My Daily Life?

by WebMedley on Nov 22, 2009

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