2012 Georgetown College LinkedIn Presentation

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How to optimize LinkedIn for finding the right job. This presentation was given to students looking to improve their chances of finding the right job using LinkedIn.

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  • The secret in other words: most people are lazy. If you fill out your profile, you’ll be ahead.
  • No photoNo external siteNo expanded profileNo Recommendations
  • Persistence is key; annoyance is not
  • Use advanced search
  • About.me
  • Slideshare and WordPress
  • 2012 Georgetown College LinkedIn Presentation

    1. 1. Best Practices to Get Hired Bill Dotson WebMedley bdotson@webmedley.com Confidential 1
    2. 2. •WebMedley started business 9 years ago•Digital marketing agency located in Lexington, KY•We help our customers make money •By bringing them new customers •By promoting their brands in a consistent, professional manner•Our growth has come from existing clients referring potentialclients•WebMedley Works! Confidential 2
    3. 3. Confidential 4
    4. 4. Our footprintClients are coast-to-coast…and then some! Confidential 5
    5. 5. I see a lot of resumes and online profiles Confidential 6
    6. 6. Today• Optimizing Your Profile• Tips on Building Your Network combined with…• Appropriate Outreach (don’t spam) Confidential 7
    7. 7. Know this before all elseWHAT DO YOU WANT? Confidential 8
    8. 8. How do I set myself apart?WHAT MAKES A GOOD PROFILE? Confidential 9
    9. 9. TheSecret Confidential 10
    10. 10. Confidential 11
    11. 11. How do I grow the network the best way?BUILDING YOUR NETWORK Confidential 12
    12. 12. Confidential 13
    13. 13. Confidential 14
    14. 14. Confidential 15
    15. 15. Don’t Be Afraid: Many senior execs would love to help students get started.Only a few will have the courage to contact senior execs. Confidential 16
    16. 16. Confidential 17
    17. 17. Confidential 18
    18. 18. Get in the Habit:Reach out to someone within 48 hours of meeting them with something of value to them. Confidential 19
    19. 19. Confidential 20
    20. 20. Pay attention to theseOTHER SITES AND TIPS Confidential 21
    21. 21. Confidential 22
    22. 22. Confidential 23
    23. 23. Confidential 24
    24. 24. Next Steps• Update your profile• Get rid of any trace of something that would make your grandmother blush• Build your own website/blog• Publish regularly in multiple mediums• Schedule times to reach out to people Confidential 25

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