2010 Social Media for Our Practice

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How do I get started? This is part one.

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2010 Social Media for Our Practice

  1. 1.
  2. 2. Who is Bill?<br />Taught English in Japan<br />Companies<br />Started & sold a small tech company<br />WebMedley – purchased in 2008 and growing – web design, hosting, advertising, and social media<br />Teaching Technology, Speaking, and Consulting <br />
  3. 3. Who is WebMedley?<br />Web Site Design & Consulting<br />Online Marketing (Ads, Newsletter, Video)<br />Social Media Management<br />Monthly Analysis<br />1500+ clients in 22 countries<br />
  4. 4. Agenda<br />Part One<br />Why is social media popular?<br />Major Sites with pros and cons<br />Examples of pages <br />Part Two<br />Tools<br />Processes<br />
  5. 5. Trending Up<br />People entering the workforce barely remember “BG”<br />Facebook has 25% of all web page views<br />Social Media is everywhere<br />
  6. 6. Social Media Is Here to Stay<br />Fun<br />Easy<br />Instant Feedback<br />Transparency<br />Humanizing<br />Identification with Groups<br />Research<br />
  7. 7. Topics & Reasons to Use<br />Customer Service<br />Announcements & News<br />Research<br />Marketing & Promotions<br />Sales<br />Networking<br />
  8. 8. Relax…<br />Most people still have not caught on<br />80% of Twitter interaction is outside Twitter.com<br />Outlook plug-ins<br />Salesforce.com built it in<br />One creator: Ten consumers<br />
  9. 9. Initial Advice<br /><ul><li>You are not in control
  10. 10. Deliver the messages you want inthe medium they want it
  11. 11. Secure your name/brand
  12. 12. Set-up monitoring alerts
  13. 13. Set-up a unified name for the company
  14. 14. Full profiles for key execs
  15. 15. Clean up your database of contacts</li></li></ul><li>Have a great foundation<br />
  16. 16. Great Foundation includes…<br />Great web site -- branded<br />E-mail newsletter<br />Web site stats<br />Staff that understands there is a web site and how to use it<br />Trusted partner who knows and understands your business goals<br />
  17. 17.
  18. 18. Major Sites<br />
  19. 19.
  20. 20.
  21. 21. Facebook<br />More than 400 million active users<br />More than 700 K businesses<br />More than two-thirds of Facebookusers are outside of college<br />The fastest growing demographicis those 35 years old and older<br />
  22. 22. Lamebook<br />http://www.lamebook.com<br />Just check it out….NSFW<br />
  23. 23. Make a Page for Your Business<br />
  24. 24.
  25. 25. Separate Friends From Business<br />Update Your Privacy<br />Categorize your applicants<br />Use this for messaging<br />
  26. 26. LinkedIn<br />LinkedIn has over 55 million members in over 200 countries and territories around the world.<br />A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. <br />Executives from all Fortune 500 companies are LinkedIn members.<br />
  27. 27.
  28. 28. Twitter<br />24 Million visitors per month and growing<br />80% of accounts are dead BUT…<br />Techier & Talkier & Wealthier<br />Twitter Dictionaryhttp://mashable.com/2008/11/15/twitterspeak/<br />
  29. 29.
  30. 30. YouTube<br />10 minutes / 2 Gigs<br />Custom thumbnail? <br />Background on your channel<br />Share the videos on other sites<br />Get URLs of the videos to send to people who may be window shopping<br />
  31. 31. Other Sites <br />Flickr – for images – great search value<br />YouTube – for videos and greatfor search value<br />Pipl.com – background research<br />Slideshare – presentations<br />DocStoc & Scribd - documents<br />
  32. 32. Negative Comments<br />Acknowledge quickly<br />Refer to your site with facts<br />Be human<br />
  33. 33. Hiring and the Law<br />Does the applicant have anexpectation of privacy?<br />Accessible info by the publicorborrowed login?<br />Wendy Bryant Becker, Attorney<br />Labor and Employment Law Practice Group<br />Greenebaum  Doll & McDonald<br />Direct: (859) 288-4701<br />E-Mail: wlb@gdm.com<br />
  34. 34. Employee Handbook Updated?<br />Define “social media”<br />Employer’s right to manage brand<br />Acknowledge right to personaltime & activities<br />Connect employee’s activities to brand<br />Define “inappropriate” and givenconsequences<br />
  35. 35. Local Search<br />
  36. 36. Local Search Sites<br />Google<br />Yahoo<br />Bing<br />Localeze<br />Yelp<br />Intelius / InfoUSA<br />Contact me for the full list<br />
  37. 37. Break Time<br />

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