Business Communications Mobile Application

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Mobile application developed by group and myself in my Product Managmenet class. Individual presentation for Business Communications course.

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  • Demographics of respondents6 of 7 respondents were female5 of 7 respondents were in 24-35 year age range2 of 7 respondents were over 50 years old4 of 7 respondents had 1 or more children3 of 7 respondents were married and earned dual income4 of 7 respondents were single and were sole owners of income
  • The mobile application based product will be first only made available via the Apple Itunes store for purchase. This market dominated by Apple is the only vehicle by which to deliver our application to Apple Iphone and Ipod smartphone users.
  • Business Communications Mobile Application

    1. 1. Prepped Chef<br />Brian Dorne<br />
    2. 2. Agenda<br /><ul><li>What’s the need/problem
    3. 3. Competitive landscape
    4. 4. Why The Prepped Chef will change cooking forever</li></li></ul><li>I’d like to introduce you to Cindy….<br />
    5. 5. Competitors<br />
    6. 6. Search Recipes<br />Serving Size<br />Shopping List<br />Healthy Substitutes<br />Final Product Concept<br />Selects a recipe and enters # of people <br />Recipe Search<br />Take to Store<br />Ordering<br />Pick up prepared ingredients<br />
    7. 7. Market Potential<br />60 Million<br />25 Million<br />
    8. 8. 100 quantitative survey results<br />7 In-depth interviews <br />Research<br />
    9. 9. Perceptual Map<br />Focused on cooking process<br />Portable<br />Stationary<br />Market Gap<br />Focused on pre-cooking process<br />
    10. 10. Pricing Strategy<br /><ul><li>“Pay per Download” Model with Subscription Option</li></ul>$3.99<br />
    11. 11. Sales Forecast<br />Year 1projected sales = 6,896 <br /> Market penetration = 1.6%<br />
    12. 12. Distribution<br />
    13. 13. Promotional Strategy<br />
    14. 14. Back to Cindy…<br />i<br />

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