Social Media: The Ultimate Marketing Toolkit for Professional Speakers Brody Dorland - Something Creative, Inc.

Housekeeping Please ask questions… Do These Strategies Really Work? I wouldn’t be here if they didn’t. Social Media Tools: http:// brodydorland.stumbleupon.com /

Please ask questions…

Do These Strategies Really Work? I wouldn’t be here if they didn’t.

Social Media Tools: http:// brodydorland.stumbleupon.com /

Six Misconceptions of Social Media Social media is just for kids… It’s just a fad… There are rules… You have to be on all the social sites… Social media is just FB, LinkedIn and that Twitter thing… Since I’m up here talking about this topic, I must be an expert…

Social media is just for kids…

It’s just a fad…

There are rules…

You have to be on all the social sites…

Social media is just FB, LinkedIn and that Twitter thing…

Since I’m up here talking about this topic, I must be an expert…

Preface: Social Media for Professional Speakers Social media is the best promotional tool set available for consultants and professional speakers. A platform for personal branding and thought leadership Communicate directly with target decision makers (meeting planners, association program directors, etc.) Gives decision makers a taste of what they’re going to get. Allows us to listen to what customers need or what they think of us. Gives people the ability to see both our personal and professional sides

Social media is the best promotional tool set available for consultants and professional speakers.

A platform for personal branding and thought leadership

Communicate directly with target decision makers (meeting planners, association program directors, etc.)

Gives decision makers a taste of what they’re going to get.

Allows us to listen to what customers need or what they think of us.

Gives people the ability to see both our personal and professional sides

Tools We’ll Cover Today Blogs – A living, breathing hub Major social networks – FB, LI, Twitter Smaller, local networks – Ex: KCOnlineCommunity.com Forums (general and industry specific) Video sharing sites, Photo sharing sites Podcasting, Audio sharing sites Social Bookmarking Sites (Digg, Stumbleupon, Delicious) Productivity Tools – RSS, Ping.fm, Tube Mogul Social Media Monitoring Tools - SocialMention, URL shorteners Did I miss anything?

Blogs – A living, breathing hub

Major social networks – FB, LI, Twitter

Smaller, local networks – Ex: KCOnlineCommunity.com

Forums (general and industry specific)

Video sharing sites, Photo sharing sites

Podcasting, Audio sharing sites

Social Bookmarking Sites (Digg, Stumbleupon, Delicious)

Productivity Tools – RSS, Ping.fm, Tube Mogul

Social Media Monitoring Tools - SocialMention, URL shorteners

Did I miss anything?

Social Media Strategy Strategy Worksheet Personal Branding vs. Corporate Branding – The 3 A’s (Availability, Affability & Ability) Inbound vs. Outbound Strategies Tailoring your communication strategy to the “party” you’re attending

Strategy Worksheet

Personal Branding vs. Corporate Branding – The 3 A’s (Availability, Affability & Ability)

Inbound vs. Outbound Strategies

Tailoring your communication strategy to the “party” you’re attending

Creating Original Content Blogging – (ex: Brad Montgomery ) It’s the living, breathing hub of your website/online presence A more candid arena for communicating directly with your customers Content promotion – (post it, shrink it, ping it) Search engines love frequent, fresh content RSS Syndication - ( Google Reader ) Outbound Strategies - Let’s go fishing!

Creating Original Content

Blogging – (ex: Brad Montgomery )

It’s the living, breathing hub of your website/online presence

A more candid arena for communicating directly with your customers

Content promotion – (post it, shrink it, ping it)

Search engines love frequent, fresh content

RSS Syndication - ( Google Reader )

Status Updates (FB, LI, Twitter, Ping.fm ) Creating videos – shoot videos (FLIP), create a channel (ex: Vimeo ) Podcasting – Build a following via audio (ex: iTunes, “motivational”) Posting photos – all your social sites, Flickr ( Brad Montgomery ), Mobypicture.com Outbound Strategies - Let’s go fishing!

Status Updates (FB, LI, Twitter, Ping.fm )

Creating videos – shoot videos (FLIP), create a channel (ex: Vimeo )

Podcasting – Build a following via audio (ex: iTunes, “motivational”)

Posting photos – all your social sites, Flickr ( Brad Montgomery ), Mobypicture.com

Linking or posting valuable, relevant content that you come across (good articles, tips/tricks, resources) – Twitter Search Self Promotion – Personal branding, keep yourself top-of-mind, sell your stuff ( FB Fan Page , Tube Mogul ) Engage with the community – Join groups, start conversations, comment on blogs, genuinely help others. Unique functions of LinkedIn & FB - Apps Outbound Strategies - Let’s go fishing!

Linking or posting valuable, relevant content that you come across (good articles, tips/tricks, resources) – Twitter Search

Self Promotion – Personal branding, keep yourself top-of-mind, sell your stuff ( FB Fan Page , Tube Mogul )

Engage with the community – Join groups, start conversations, comment on blogs, genuinely help others.

Unique functions of LinkedIn & FB - Apps

Inbound Strategies – Pulling the Benefits from Social Media Networking Opportunities Online connections foster offline conversations Connecting via social has more impact than e-mail/phone Join groups and connect (Speakers & Meeting Planner groups on LI, FB, others) EVENTS GALORE! (ex: KCTwestival)

Networking Opportunities

Online connections foster offline conversations

Connecting via social has more impact than e-mail/phone

Join groups and connect (Speakers & Meeting Planner groups on LI, FB, others)

EVENTS GALORE! (ex: KCTwestival)

Inbound Strategies – Pulling the Benefits from Social Media Leads/Sales Opportunities Pull out speaking opportunities via Search & RSS (listening tools, RSS aggregators, filters) Your outbound efforts keep you top of mind, leads will follow Stay abreast of new sites that may become fishing holes

Leads/Sales Opportunities

Pull out speaking opportunities via Search & RSS (listening tools, RSS aggregators, filters)

Your outbound efforts keep you top of mind, leads will follow

Stay abreast of new sites that may become fishing holes

Inbound Strategies – Pulling the Benefits from Social Media Educational Resources Followers/Being Followed On Twitter alone, you could literally be reading/learning 24-7 Follow your targets and industry experts Buzzom.com – Search “Event Planner” (tweets) Twellow.com – search by category & location Mr. Tweet – suggests followers based on your bio keywords Subscribe to quality blogs

Educational Resources

Followers/Being Followed

On Twitter alone, you could literally be reading/learning 24-7

Follow your targets and industry experts

Buzzom.com – Search “Event Planner” (tweets)

Twellow.com – search by category & location

Mr. Tweet – suggests followers based on your bio keywords

Subscribe to quality blogs

Social Media Monitoring – Is this stuff working? URL Shorteners – Tr.im, Bit.ly, Budurl Socialmention.com – vanity searches, pull rss feeds Google Analytics Spiral16 – Spark – Sentiment Tracking Infegy – Social Radar

URL Shorteners – Tr.im, Bit.ly, Budurl

Socialmention.com – vanity searches, pull rss feeds

Google Analytics

Spiral16 – Spark – Sentiment Tracking

Infegy – Social Radar

Next Steps… Have questions? Need help? Contact me… Brody Dorland - Something Creative, Inc. Phone: 913-440-9930 E-mail: [email_address] Social Media Tools: brodydorland.stumbleupon.com

Have questions? Need help? Contact me…

Brody Dorland - Something Creative, Inc.

Phone: 913-440-9930

E-mail: [email_address]

Social Media Tools: brodydorland.stumbleupon.com