Social Media: The Ultimate Marketing Toolkit for Professional Speakers

  • 987 views
Uploaded on

In preparation for my presentation for the Kansas City chapter of the National Speakers Association (NSA Heartland), I thought it might be fun to introduce Slideshare (www.slideshare.net) as a great …

In preparation for my presentation for the Kansas City chapter of the National Speakers Association (NSA Heartland), I thought it might be fun to introduce Slideshare (www.slideshare.net) as a great tool for posting and sharing slideshow presentations online.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
987
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
24
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Social media is just for kids - June FB report, 55+ fastest growing demographic It’s just a fad – chat rooms since early 90s There are rules – Different approaches, no right or wrong way. Now, there are some best practices… You have to be on all the social sites – No, find your best fishing hole. Social media is just FB, LinkedIn and that Twitter thing…it’s a lot more. Since I’m up here talking about this topic, I must be an expert… No. I’m not an expert, no one is. This stuff moves too fast. I’m a strategic marketer, a social butterfly, and a closet computer geek. My mindset has always been “give to get”.
  • Blogs – A living breathing hub Major social networks – FB, LI, Twitter Smaller, local networks – KCOC Forums (general and industry specific) – Meeting Professionals International (MPI) Discussion Forum Video sharing sites, Photo sharing sites Podcasting, Music sharing sites Social Bookmarking Sites (Digg, Stumbleupon, Delicious) Productivity Tools – RSS, Ping.fm, Tube Mogul Social Media Monitoring Tools - SocialMention, URL shorteners

Transcript

  • 1. Social Media: The Ultimate Marketing Toolkit for Professional Speakers Brody Dorland - Something Creative, Inc.
  • 2. Housekeeping
    • Please ask questions…
    • Do These Strategies Really Work? I wouldn’t be here if they didn’t.
    • Social Media Tools: http:// brodydorland.stumbleupon.com /
  • 3. Six Misconceptions of Social Media
    • Social media is just for kids…
    • It’s just a fad…
    • There are rules…
    • You have to be on all the social sites…
    • Social media is just FB, LinkedIn and that Twitter thing…
    • Since I’m up here talking about this topic, I must be an expert…
  • 4. Preface: Social Media for Professional Speakers
    • Social media is the best promotional tool set available for consultants and professional speakers.
      • A platform for personal branding and thought leadership
      • Communicate directly with target decision makers (meeting planners, association program directors, etc.)
      • Gives decision makers a taste of what they’re going to get.
      • Allows us to listen to what customers need or what they think of us.
      • Gives people the ability to see both our personal and professional sides
  • 5. Tools We’ll Cover Today
    • Blogs – A living, breathing hub
    • Major social networks – FB, LI, Twitter
    • Smaller, local networks – Ex: KCOnlineCommunity.com
    • Forums (general and industry specific)
    • Video sharing sites, Photo sharing sites
    • Podcasting, Audio sharing sites
    • Social Bookmarking Sites (Digg, Stumbleupon, Delicious)
    • Productivity Tools – RSS, Ping.fm, Tube Mogul
    • Social Media Monitoring Tools - SocialMention, URL shorteners
    • Did I miss anything?
  • 6. Social Media Strategy
    • Strategy Worksheet
    • Personal Branding vs. Corporate Branding – The 3 A’s (Availability, Affability & Ability)
    • Inbound vs. Outbound Strategies
    • Tailoring your communication strategy to the “party” you’re attending
  • 7.
    • Creating Original Content
      • Blogging – (ex: Brad Montgomery )
        • It’s the living, breathing hub of your website/online presence
        • A more candid arena for communicating directly with your customers
        • Content promotion – (post it, shrink it, ping it)
        • Search engines love frequent, fresh content
        • RSS Syndication - ( Google Reader )
    Outbound Strategies - Let’s go fishing!
  • 8.
    • Status Updates (FB, LI, Twitter, Ping.fm )
    • Creating videos – shoot videos (FLIP), create a channel (ex: Vimeo )
    • Podcasting – Build a following via audio (ex: iTunes, “motivational”)
    • Posting photos – all your social sites, Flickr ( Brad Montgomery ), Mobypicture.com
    Outbound Strategies - Let’s go fishing!
  • 9.
    • Linking or posting valuable, relevant content that you come across (good articles, tips/tricks, resources) – Twitter Search
    • Self Promotion – Personal branding, keep yourself top-of-mind, sell your stuff ( FB Fan Page , Tube Mogul )
    • Engage with the community – Join groups, start conversations, comment on blogs, genuinely help others.
    • Unique functions of LinkedIn & FB - Apps
    Outbound Strategies - Let’s go fishing!
  • 10. Inbound Strategies – Pulling the Benefits from Social Media
    • Networking Opportunities
      • Online connections foster offline conversations
      • Connecting via social has more impact than e-mail/phone
      • Join groups and connect (Speakers & Meeting Planner groups on LI, FB, others)
      • EVENTS GALORE! (ex: KCTwestival)
  • 11. Inbound Strategies – Pulling the Benefits from Social Media
    • Leads/Sales Opportunities
      • Pull out speaking opportunities via Search & RSS (listening tools, RSS aggregators, filters)
      • Your outbound efforts keep you top of mind, leads will follow
      • Stay abreast of new sites that may become fishing holes
  • 12. Inbound Strategies – Pulling the Benefits from Social Media
    • Educational Resources
      • Followers/Being Followed
      • On Twitter alone, you could literally be reading/learning 24-7
      • Follow your targets and industry experts
        • Buzzom.com – Search “Event Planner” (tweets)
        • Twellow.com – search by category & location
        • Mr. Tweet – suggests followers based on your bio keywords
      • Subscribe to quality blogs
  • 13. Social Media Monitoring – Is this stuff working?
    • URL Shorteners – Tr.im, Bit.ly, Budurl
    • Socialmention.com – vanity searches, pull rss feeds
    • Google Analytics
    • Spiral16 – Spark – Sentiment Tracking
    • Infegy – Social Radar
  • 14. Next Steps…
    • Have questions? Need help? Contact me…
      • Brody Dorland - Something Creative, Inc.
      • Phone: 913-440-9930
      • E-mail: [email_address]
    • Social Media Tools: brodydorland.stumbleupon.com