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Social Media: A Job Seeker’s Online Toolkit Brody Dorland – April 14 th , 2011
<ul><li>Define Your Ideal Job </li></ul><ul><li>Identify top 5-10 companies </li></ul><ul><li>Leverage your personal netwo...
Housekeeping <ul><li>Questions </li></ul><ul><li>Speed </li></ul><ul><li>Introduction </li></ul><ul><li>I’m always trying ...
Targeting Your Ideal Job <ul><li>What role do you want to play? </li></ul><ul><li>Top 5 Companies List  </li></ul><ul><li>...
Position Yourself as The Top Candidate <ul><li>Building Your Personal Brand Online </li></ul><ul><li>Your Unique Value Pro...
Position Yourself as The  Top Candidate  (cont’d) <ul><li>Build Your Online Presence </li></ul>
Position Yourself as The  Top Candidate  (cont’d) <ul><li>Pick Your Hub </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul>...
Your Online Presence <ul><li>Complete Your  Account Profiles </li></ul><ul><li>Connect Back to  Your Hub </li></ul><ul><li...
Position Yourself as The  Top Candidate  (cont’d) <ul><li>Content/Engagement Strategies </li></ul><ul><li>Share Content fr...
Make Your Job Search  Your Job <ul><li>Submit Your Resume to Job Sites </li></ul><ul><ul><li>Monster.com </li></ul></ul><u...
<ul><li>Happy Ending… </li></ul><ul><li>Brody Dorland – Allure New Media </li></ul><ul><li>www.AllureNewMedia.com </li></u...
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Social Media: A Job Seeker's Online Toolkit

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Social media websites like Facebook and Twitter are not just for personal use anymore. Businesses are leveraging the social media tools and channels for many facets of business, including: recruiting, marketing, sales, customer service and R&D. When you start dipping your toes into the job market, it’s important to understand how social media is being used by your potential employers, as well as how you can leverage the social media toolkit to find a great job. This educational seminar will show you how to take control of your job search, position yourself as a top candidate and score interviews with companies for which you want to work.

Published in: Self Improvement
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Transcript of "Social Media: A Job Seeker's Online Toolkit"

  1. 1. Social Media: A Job Seeker’s Online Toolkit Brody Dorland – April 14 th , 2011
  2. 2. <ul><li>Define Your Ideal Job </li></ul><ul><li>Identify top 5-10 companies </li></ul><ul><li>Leverage your personal networks </li></ul><ul><li>Make your job search your job </li></ul>
  3. 3. Housekeeping <ul><li>Questions </li></ul><ul><li>Speed </li></ul><ul><li>Introduction </li></ul><ul><li>I’m always trying to “get a job” </li></ul>Brody Dorland Digital / Social Strategist
  4. 4. Targeting Your Ideal Job <ul><li>What role do you want to play? </li></ul><ul><li>Top 5 Companies List </li></ul><ul><li>Research & Profile Them - List Industries, Products, Services </li></ul><ul><li>Identify Employees, Hiring Mgrs </li></ul><ul><li>Connect with them via Social – Friend/Fan/Follow & Reach Out </li></ul>
  5. 5. Position Yourself as The Top Candidate <ul><li>Building Your Personal Brand Online </li></ul><ul><li>Your Unique Value Proposition </li></ul><ul><li>How do your skills/talents match their needs? </li></ul><ul><li>Create Your Bio </li></ul><ul><ul><li>Conversational </li></ul></ul><ul><ul><li>Skills/Talents & Technical Ability </li></ul></ul>
  6. 6. Position Yourself as The Top Candidate (cont’d) <ul><li>Build Your Online Presence </li></ul>
  7. 7. Position Yourself as The Top Candidate (cont’d) <ul><li>Pick Your Hub </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>VisualCV </li></ul></ul><ul><ul><li>About.me </li></ul></ul><ul><ul><li>A Blog – Wordpress.com / Blogger </li></ul></ul><ul><ul><li>Online Resume Website </li></ul></ul><ul><li>Buy/Point your domain name </li></ul>
  8. 8. Your Online Presence <ul><li>Complete Your Account Profiles </li></ul><ul><li>Connect Back to Your Hub </li></ul><ul><li>Track Your Visitor Stats </li></ul><ul><ul><li>LinkedIn </li></ul></ul>
  9. 9. Position Yourself as The Top Candidate (cont’d) <ul><li>Content/Engagement Strategies </li></ul><ul><li>Share Content from Your Target Companies </li></ul><ul><li>Become a Curator for Your Field </li></ul><ul><ul><li>Industry Blogs, News Sites, Alltop.com </li></ul></ul><ul><li>URL Shorteners – Bit.ly </li></ul>
  10. 10. Make Your Job Search Your Job <ul><li>Submit Your Resume to Job Sites </li></ul><ul><ul><li>Monster.com </li></ul></ul><ul><ul><li>CareerBuilder.com </li></ul></ul><ul><ul><li>Indeed.com </li></ul></ul><ul><ul><li>SimplyHired.com </li></ul></ul><ul><li>Identify Industry Sites w/ Job Boards </li></ul><ul><li>Find Job Opps within Your Network </li></ul><ul><ul><li>FB – InTheDoor.com </li></ul></ul><ul><ul><li>Twitter - @ tweetmyjobs </li></ul></ul>
  11. 11. <ul><li>Happy Ending… </li></ul><ul><li>Brody Dorland – Allure New Media </li></ul><ul><li>www.AllureNewMedia.com </li></ul><ul><li>ThePublisherMethod.com </li></ul><ul><li>ContentMarketingandMerlot.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @brodydorland </li></ul>Thank You!
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