Building Your
Internal Publishing
Department for
Content Marketing
& Social Success
Brody Dorland
DivvyHQ.com - @brodydorl...
5 Practical Ways to
Restructure Your
Organization for Success
#1. “Thinking” Like a Publisher Won’t
Cut It. Time to Look Like One.
• Your organizational
structure needs to
change
• Dev...
#2 – Don’t Shotgun.
Plan Like a Publisher.
• Cover Your Beat
• Create a monitoring/listening dashboard (Ex:
Bottlenose.com...
#3 – Silos Are for Wheat,
Not Content
• Identify information silos in
your organization
• What are these silos are costing...
#4 – It’s Not a Plan Unless
it’s on Paper
• Formalize your new editorial structure and
workflow processes
• Start forming ...
#5 – Use Tools that Fit
• The wrong tools can make the whole thing harder
than it needs to be
• The right tools can bring ...
Thank You!
Brody Dorland
DivvyHQ.com - @brodydorland
Building Your Internal Publishing Department for Content/Social Success
Building Your Internal Publishing Department for Content/Social Success
Building Your Internal Publishing Department for Content/Social Success
Building Your Internal Publishing Department for Content/Social Success
Building Your Internal Publishing Department for Content/Social Success
Upcoming SlideShare
Loading in …5
×

Building Your Internal Publishing Department for Content/Social Success

1,561 views

Published on

Content Marketing holds so many similarities to traditional publishing, but most companies don’t know how to think, act or consistently deliver like a publisher. This session will help attendees learn how to integrate their content and social media strategies, break down internal barriers of communication and provide a solid framework for building their own internal publishing departments – from processes and workflow to team structure. We’ll also discuss some of the content and social publishing tools that help companies adopt and build a sustainable publishing engine. Attendees will leave with a new org chart and a documented process for their new content and social media publishing department.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,561
On SlideShare
0
From Embeds
0
Number of Embeds
705
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Building Your Internal Publishing Department for Content/Social Success

  1. 1. Building Your Internal Publishing Department for Content Marketing & Social Success Brody Dorland DivvyHQ.com - @brodydorland
  2. 2. 5 Practical Ways to Restructure Your Organization for Success
  3. 3. #1. “Thinking” Like a Publisher Won’t Cut It. Time to Look Like One. • Your organizational structure needs to change • Develop a vision for your ideal team • Restructure and hire based on that (not your reality)
  4. 4. #2 – Don’t Shotgun. Plan Like a Publisher. • Cover Your Beat • Create a monitoring/listening dashboard (Ex: Bottlenose.com - next slide) • Where will you store ideas? • Schedule regular planning meetings (news org “war room,” pitching, customer stories) • Create an agenda (template)
  5. 5. #3 – Silos Are for Wheat, Not Content • Identify information silos in your organization • What are these silos are costing your organization? • Bring “silo owners” to the planning table • Make them part of your new editorial team/structure • Create a new environment of sharing
  6. 6. #4 – It’s Not a Plan Unless it’s on Paper • Formalize your new editorial structure and workflow processes • Start forming new habits – Regular listening (tools and conversations) – Planning meetings – Scheduled time in your day for content production • Be patient while your team adjusts
  7. 7. #5 – Use Tools that Fit • The wrong tools can make the whole thing harder than it needs to be • The right tools can bring form, function and (dare we say) fun to your workflow! – Brainstorming, mind mapping, content prompts – Idea storage – Planning/scheduling – Production workflow & collaboration – Optimization – Distribution – Promotion – Reporting & Analytics
  8. 8. Thank You! Brody Dorland DivvyHQ.com - @brodydorland

×