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5 Practical Ways to Build your Internal Publishing Department for Content Marketing Success

by on Sep 06, 2012

  • 2,777 views

During the opening session of Content Marketing World 2012, Joe Pulizzi summarized soon-to-be-released data regarding the biggest challenges that content marketers face in 2013. “Producing enough ...

During the opening session of Content Marketing World 2012, Joe Pulizzi summarized soon-to-be-released data regarding the biggest challenges that content marketers face in 2013. “Producing enough content” is the #1 challenge. I’m glad he threw those data points out because that’s precisely the challenge that we address in this presentation.

Here’s the big question…Why do you struggle to create enough content?
And no, the answer is not that there are not enough hours in the day. The problem is that your current organization is not built for it.

This presentation looks at many of the best practices and processes of the traditional publishing industry and translates those to an internal marketing department. When an internal team is structured properly with the right processes and tools, they will have no problem executing a sustainable content marketing and social media marketing effort.

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http://www.divvyhq.com 702
http://divvyhq.com 592
http://www.stonepower.fr 18
http://feeds.feedburner.com 13
http://www.paperblog.fr 5
http://www.linkedin.com 5
http://www.conseilsmarketing.com 4
http://divvyhq.flywheelsites.com 4
http://webcache.googleusercontent.com 3
http://mj89sp3sau2k7lj1eg3k40hkeppguj6j-a-sites-opensocial.googleusercontent.com 2
https://www.linkedin.com 1
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5 Practical Ways to Build your Internal Publishing Department for Content Marketing Success 5 Practical Ways to Build your Internal Publishing Department for Content Marketing Success Presentation Transcript