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The Art of Recipe Writing IFBC
 

The Art of Recipe Writing IFBC

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Presentation from "Session1: The Art of Recipe Writing" at the 2010 International Food Blogger Conference. Moderated by Amy Sherman, panelists included Dianne Jacob and Kristine Kidd.

Presentation from "Session1: The Art of Recipe Writing" at the 2010 International Food Blogger Conference. Moderated by Amy Sherman, panelists included Dianne Jacob and Kristine Kidd.

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  • I don’t think this is relevant to bloggers vs. manufacturers.
  • Voice: Decide who you want to be: ex. encouraging, reassuring, enthusiastic, passionate. Authoritative and expert Style: decide how much content to explain, link to the rest
  • Voice: Decide who you want to be: ex. encouraging, reassuring, enthusiastic, passionate. Authoritative and expert Style: decide how much content to explain, link to the rest
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Ah, I think Ms. Kidd would beg to differ, or at least want you to include food magazines available here in the US and Canada. I would. I would also include the Food Substitutions Bible for recipe development -- it’s a super resource.
  • I would move this to the end, as an optional thing.
  • This too.

The Art of Recipe Writing IFBC The Art of Recipe Writing IFBC Presentation Transcript

  • The Art of Recipe Writing
  • Agenda
    • Recipe development basics
    • Developing a voice/recipe style
    • Best practices
    • Recipe elements
      • Going pro
  • Recipe development basics
      • Who is the intended audience for my recipe?
      • Cooking enthusiast, home cook, parents, kids
    • Why am I sharing this recipe?
      • Communicate the value—it’s easy, seasonal, healthy, celebratory
    • How am I sharing this recipe?
      • Consistency, clarity
      • What is my style and voice?
  • Developing a voice/recipe style
    • Style
      • What is the style of your blog or publication?
      • What is the style of your food?
      • How much content or detail will you explain?
      • What links or cross references can you provide?
  • Developing a voice/recipe style
    • Voice
      • Encouraging, reassuring
      • Enthusiastic, passionate
      • Authoritative, expert
      • Efficient, direct, short
      • Friendly, chatty, longer (more narrative?)
  • Best practices
    • Attribute and credit sources
    • Give more than one “indicator”
      • Sauté onions for 10 minutes, or until golden brown
    • Give more than one measurement
      • Four scallions, chopped, about ¼ cup
    • Use a digital scale to measure ingredients
  • Recipe elements
    • Title
      • Straightforward, tempting, descriptive, whimsical, fun
    • Headnotes
      • Tempt your reader, sensual, helpful info, cultural or historical info, a personal story
  • Recipe elements
    • Ingredient list
      • Easy to shop from, ingredients in order used, easy to cook from, accurate, subrecipes
    • Directions
      • Numbered steps, bullets, paragraphs, well-tested, easy to follow
  • Recipe elements
    • Yields
    • Variations
    • Nutritional information
    • Tips
    • Shopping resources
    • Links
      • Additional resources, other similar recipes, videos and slide shows
  • Resources
    • Recipe Writer’s Handbook
    • Will Write for Food
    • The Food Substitutions Bible
    • Food Lovers Companion
    • Food magazines + online
      • Epicurious, Delish, MyRecipes
    • For inspiration, UK & Australian food mags
      • Delicious, Olive, BBC Food, Donna Hay
  • Going pro
    • Developing recipes beyond your blog
      • Corporate clients
      • Editorial clients
  • Finding clients
    • Maintain an online portfolio of recipes
      • blog, website, have a business card, re-write your bio
    • Join professional organizations
      • IACP, local professional groups, online communities
    • Network!
      • create an elevator pitch, go to events, attend conferences
  • Pricing
    • DO NOT GIVE RECIPES AWAY FOR FREE!
    • Set a minimum fee
      • Determine & charge the “going rate” in your field or region
      • Negotiate
          • Most clients will have at least 10-20% more than what they will initially offer you
      • Charge for expenses
          • A flat fee is better than being reimbursed for expenses