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The Art of Recipe Writing
Agenda <ul><li>Recipe development basics  </li></ul><ul><li>Developing a voice/recipe style </li></ul><ul><li>Best practic...
Recipe development basics <ul><ul><li>Who is the intended audience for my recipe? </li></ul></ul><ul><ul><li>Cooking enthu...
Developing a voice/recipe style <ul><li>Style </li></ul><ul><ul><li>What is the style of your blog or publication? </li></...
Developing a voice/recipe style <ul><li>Voice </li></ul><ul><ul><li>Encouraging, reassuring </li></ul></ul><ul><ul><li>Ent...
Best practices <ul><li>Attribute and credit sources </li></ul><ul><li>Give more than one “indicator” </li></ul><ul><ul><li...
Recipe elements <ul><li>Title </li></ul><ul><ul><li>Straightforward, tempting, descriptive, whimsical, fun </li></ul></ul>...
Recipe elements <ul><li>Ingredient list </li></ul><ul><ul><li>Easy to shop from, ingredients in order used, easy to cook f...
Recipe elements <ul><li>Yields </li></ul><ul><li>Variations </li></ul><ul><li>Nutritional information </li></ul><ul><li>Ti...
Resources <ul><li>Recipe Writer’s Handbook  </li></ul><ul><li>Will Write for Food  </li></ul><ul><li>The Food Substitution...
Going pro <ul><li>Developing recipes beyond your blog </li></ul><ul><ul><li>Corporate clients </li></ul></ul><ul><ul><li>E...
Finding clients <ul><li>Maintain an online portfolio of recipes </li></ul><ul><ul><li>blog, website, have a business card,...
Pricing <ul><li>DO NOT GIVE RECIPES AWAY FOR FREE! </li></ul><ul><li>Set a minimum fee </li></ul><ul><ul><li>Determine & c...
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The Art of Recipe Writing IFBC

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Presentation from "Session1: The Art of Recipe Writing" at the 2010 International Food Blogger Conference. Moderated by Amy Sherman, panelists included Dianne Jacob and Kristine Kidd.

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  • I don’t think this is relevant to bloggers vs. manufacturers.
  • Voice: Decide who you want to be: ex. encouraging, reassuring, enthusiastic, passionate. Authoritative and expert Style: decide how much content to explain, link to the rest
  • Voice: Decide who you want to be: ex. encouraging, reassuring, enthusiastic, passionate. Authoritative and expert Style: decide how much content to explain, link to the rest
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Ah, I think Ms. Kidd would beg to differ, or at least want you to include food magazines available here in the US and Canada. I would. I would also include the Food Substitutions Bible for recipe development -- it’s a super resource.
  • I would move this to the end, as an optional thing.
  • This too.
  • Transcript of "The Art of Recipe Writing IFBC"

    1. 1. The Art of Recipe Writing
    2. 2. Agenda <ul><li>Recipe development basics </li></ul><ul><li>Developing a voice/recipe style </li></ul><ul><li>Best practices </li></ul><ul><li>Recipe elements </li></ul><ul><ul><li>Going pro </li></ul></ul>
    3. 3. Recipe development basics <ul><ul><li>Who is the intended audience for my recipe? </li></ul></ul><ul><ul><li>Cooking enthusiast, home cook, parents, kids </li></ul></ul><ul><li>Why am I sharing this recipe? </li></ul><ul><ul><li>Communicate the value—it’s easy, seasonal, healthy, celebratory </li></ul></ul><ul><li>How am I sharing this recipe? </li></ul><ul><ul><li>Consistency, clarity </li></ul></ul><ul><ul><li>What is my style and voice? </li></ul></ul>
    4. 4. Developing a voice/recipe style <ul><li>Style </li></ul><ul><ul><li>What is the style of your blog or publication? </li></ul></ul><ul><ul><li>What is the style of your food? </li></ul></ul><ul><ul><li>How much content or detail will you explain? </li></ul></ul><ul><ul><li>What links or cross references can you provide? </li></ul></ul>
    5. 5. Developing a voice/recipe style <ul><li>Voice </li></ul><ul><ul><li>Encouraging, reassuring </li></ul></ul><ul><ul><li>Enthusiastic, passionate </li></ul></ul><ul><ul><li>Authoritative, expert </li></ul></ul><ul><ul><li>Efficient, direct, short </li></ul></ul><ul><ul><li>Friendly, chatty, longer (more narrative?) </li></ul></ul>
    6. 6. Best practices <ul><li>Attribute and credit sources </li></ul><ul><li>Give more than one “indicator” </li></ul><ul><ul><li>Sauté onions for 10 minutes, or until golden brown </li></ul></ul><ul><li>Give more than one measurement </li></ul><ul><ul><li>Four scallions, chopped, about ¼ cup </li></ul></ul><ul><li>Use a digital scale to measure ingredients </li></ul>
    7. 7. Recipe elements <ul><li>Title </li></ul><ul><ul><li>Straightforward, tempting, descriptive, whimsical, fun </li></ul></ul><ul><li>Headnotes </li></ul><ul><ul><li>Tempt your reader, sensual, helpful info, cultural or historical info, a personal story </li></ul></ul>
    8. 8. Recipe elements <ul><li>Ingredient list </li></ul><ul><ul><li>Easy to shop from, ingredients in order used, easy to cook from, accurate, subrecipes </li></ul></ul><ul><li>Directions </li></ul><ul><ul><li>Numbered steps, bullets, paragraphs, well-tested, easy to follow </li></ul></ul>
    9. 9. Recipe elements <ul><li>Yields </li></ul><ul><li>Variations </li></ul><ul><li>Nutritional information </li></ul><ul><li>Tips </li></ul><ul><li>Shopping resources </li></ul><ul><li>Links </li></ul><ul><ul><li>Additional resources, other similar recipes, videos and slide shows </li></ul></ul>
    10. 10. Resources <ul><li>Recipe Writer’s Handbook </li></ul><ul><li>Will Write for Food </li></ul><ul><li>The Food Substitutions Bible </li></ul><ul><li>Food Lovers Companion </li></ul><ul><li>Food magazines + online </li></ul><ul><ul><li>Epicurious, Delish, MyRecipes </li></ul></ul><ul><li>For inspiration, UK & Australian food mags </li></ul><ul><ul><li>Delicious, Olive, BBC Food, Donna Hay </li></ul></ul>
    11. 11. Going pro <ul><li>Developing recipes beyond your blog </li></ul><ul><ul><li>Corporate clients </li></ul></ul><ul><ul><li>Editorial clients </li></ul></ul>
    12. 12. Finding clients <ul><li>Maintain an online portfolio of recipes </li></ul><ul><ul><li>blog, website, have a business card, re-write your bio </li></ul></ul><ul><li>Join professional organizations </li></ul><ul><ul><li>IACP, local professional groups, online communities </li></ul></ul><ul><li>Network! </li></ul><ul><ul><li>create an elevator pitch, go to events, attend conferences </li></ul></ul>
    13. 13. Pricing <ul><li>DO NOT GIVE RECIPES AWAY FOR FREE! </li></ul><ul><li>Set a minimum fee </li></ul><ul><ul><li>Determine & charge the “going rate” in your field or region </li></ul></ul><ul><ul><li>Negotiate </li></ul></ul><ul><ul><ul><ul><li>Most clients will have at least 10-20% more than what they will initially offer you </li></ul></ul></ul></ul><ul><ul><li>Charge for expenses </li></ul></ul><ul><ul><ul><ul><li>A flat fee is better than being reimbursed for expenses </li></ul></ul></ul></ul>
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