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The Art of Recipe Writing IFBC
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The Art of Recipe Writing IFBC

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Presentation from "Session1: The Art of Recipe Writing" at the 2010 International Food Blogger Conference. Moderated by Amy Sherman, panelists included Dianne Jacob and Kristine Kidd.

Presentation from "Session1: The Art of Recipe Writing" at the 2010 International Food Blogger Conference. Moderated by Amy Sherman, panelists included Dianne Jacob and Kristine Kidd.

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  • I don’t think this is relevant to bloggers vs. manufacturers.
  • Voice: Decide who you want to be: ex. encouraging, reassuring, enthusiastic, passionate. Authoritative and expert Style: decide how much content to explain, link to the rest
  • Voice: Decide who you want to be: ex. encouraging, reassuring, enthusiastic, passionate. Authoritative and expert Style: decide how much content to explain, link to the rest
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Not sure what you mean by “formats.” I don’t think anyone uses a narrative style. Re photos, let’s discuss whether to show just the finished dish, step-by-step, special techniques.
  • Ah, I think Ms. Kidd would beg to differ, or at least want you to include food magazines available here in the US and Canada. I would. I would also include the Food Substitutions Bible for recipe development -- it’s a super resource.
  • I would move this to the end, as an optional thing.
  • This too.
  • Transcript

    • 1. The Art of Recipe Writing
    • 2. Agenda
      • Recipe development basics
      • Developing a voice/recipe style
      • Best practices
      • Recipe elements
        • Going pro
    • 3. Recipe development basics
        • Who is the intended audience for my recipe?
        • Cooking enthusiast, home cook, parents, kids
      • Why am I sharing this recipe?
        • Communicate the value—it’s easy, seasonal, healthy, celebratory
      • How am I sharing this recipe?
        • Consistency, clarity
        • What is my style and voice?
    • 4. Developing a voice/recipe style
      • Style
        • What is the style of your blog or publication?
        • What is the style of your food?
        • How much content or detail will you explain?
        • What links or cross references can you provide?
    • 5. Developing a voice/recipe style
      • Voice
        • Encouraging, reassuring
        • Enthusiastic, passionate
        • Authoritative, expert
        • Efficient, direct, short
        • Friendly, chatty, longer (more narrative?)
    • 6. Best practices
      • Attribute and credit sources
      • Give more than one “indicator”
        • Sauté onions for 10 minutes, or until golden brown
      • Give more than one measurement
        • Four scallions, chopped, about ¼ cup
      • Use a digital scale to measure ingredients
    • 7. Recipe elements
      • Title
        • Straightforward, tempting, descriptive, whimsical, fun
      • Headnotes
        • Tempt your reader, sensual, helpful info, cultural or historical info, a personal story
    • 8. Recipe elements
      • Ingredient list
        • Easy to shop from, ingredients in order used, easy to cook from, accurate, subrecipes
      • Directions
        • Numbered steps, bullets, paragraphs, well-tested, easy to follow
    • 9. Recipe elements
      • Yields
      • Variations
      • Nutritional information
      • Tips
      • Shopping resources
      • Links
        • Additional resources, other similar recipes, videos and slide shows
    • 10. Resources
      • Recipe Writer’s Handbook
      • Will Write for Food
      • The Food Substitutions Bible
      • Food Lovers Companion
      • Food magazines + online
        • Epicurious, Delish, MyRecipes
      • For inspiration, UK & Australian food mags
        • Delicious, Olive, BBC Food, Donna Hay
    • 11. Going pro
      • Developing recipes beyond your blog
        • Corporate clients
        • Editorial clients
    • 12. Finding clients
      • Maintain an online portfolio of recipes
        • blog, website, have a business card, re-write your bio
      • Join professional organizations
        • IACP, local professional groups, online communities
      • Network!
        • create an elevator pitch, go to events, attend conferences
    • 13. Pricing
      • DO NOT GIVE RECIPES AWAY FOR FREE!
      • Set a minimum fee
        • Determine & charge the “going rate” in your field or region
        • Negotiate
            • Most clients will have at least 10-20% more than what they will initially offer you
        • Charge for expenses
            • A flat fee is better than being reimbursed for expenses

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