Make friends with_search_enginesPresentation Transcript
How to Make Friends With Search Engines by Joy Victory, Editorial Czar WordPress.com
(mock-up) Coming Soon on WordPress.com...
Look at your stats often
Don't be stat-phobic, take the time to understand the terminology and graphs. Always have a sense of how you're traffic is doing.
Who is coming to your site and from what sources? When? If you're not already, get a sense of how your traffic does from:
*Facebook/Twitter, social media
*Search engines* *
**Don't sweat this too much. Just learning the basic concepts is enough (but you can certainly find a world of information on this topic online if you find it interesting).
Learn to track trends
Do some keyword research to see what trends are popular in your topic area. Consider writing blog posts occasionally based around these trends. Google Insights shows you nifty things like "rising trends."
For example, you're a vegetarian blogger, and you've got a fresh batch of corn and want to do a corn-related post. What's the best way to write about it online?
Let the Tool Help You
From the list of rising trends, you determine "corn chowder" is something you'd like to write about from this list. But you want to put your own spin on it -- that's a good idea. Makes your voice unique while also capitalizing on "rising searches."
For any topic (trendy or not), write with keywords in mind.
Each time you write a new post or web page, ask yourself: What is this about ? What are the core words that describe my content?
"I went to the farmer's market yesterday and bought some corn. I decided to make corn chowder - but with a twist! I added some chipotles to spice it up. Here is my chipotle corn chowder recipe:"
...The keywords are
Chipotle Corn Chowder Recipe
Seems too specific? Nope. Specific is good for search engines:
"Corn" -- too broad, very competitive term (70 million pages related to this term)