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Make friends with_search_engines


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  • Going to be general tips since so many of you use different plaftorms.  where I work, used to work tips i've gleaned over the years general tips great to be here today! such a talented group and what a great conference i work for as the editorial czar and so i certainly look at a lot of blog traffic every day. these are some basic tips i've gleaned along the way... this is fairly general since we have so many different platforms being used
  • i see two basic forms of web traffic nyt  versus about you have more control over back door so i want to demystify that process some also,t raffic patterns have shifted a little as more people use social networking to share content.  But because food terms, especially recipes, are a very searched item, food bloggers should know how to utilize search engines.    "F ront-door " traffic -- people go directly to a site and browse from the homepage.  "Back-door " traffic -- people arrive via  search engines  or social networking and land on a specific article/post.  Building front-door traffic is tough, you have more control over back-door traffic. 
  • first way to de-mystify? don't ignore your stats.  spend some time playing around w/ your stats/metrics and definitely keep checking them often.... while you can't force people to link to you on their facebook accounts, you can influence search engines to rank you higher.  search engines are largely automated and looking for key things to help them rank content. 
  • "chocolate metate" grinding -- use as an example here.  people will search for this, believe it or not. long tail of the internet.  Even obscure terms should be researched beforehand. 
  • You should also do a bit of keyword research anytime you start a post. Look at what's out there in search results, check Google Insights for any rising searches that fit well.  
  • how can i write the post to help a search engine rank me? 
  • this is the phrase you want to use throughout your post. so by optimizing for this more specific term, that gives you the chance to rank higher in google for a less popular term. you want to optimize well for the small audience who is looking for this stuff  overtime, this really adds up...long tail of the internet
  • These aren't "mandatory" tips -- every little bit helps, but don't sacrifice your personal tastes for search engines. 
  • URL headline in first graf photo's text info recipe sub-title She is #1 in Google.  Fun to read post, too. 
  • Transcript

    • 1.   How to Make Friends With Search Engines by Joy Victory, Editorial Czar
    • 2. (mock-up) Coming Soon on
    • 3.
      • versus
      Front-door  Back-door
    • 4. Look at your stats often
      • Don't be stat-phobic, take the time to understand the terminology and graphs. Always have a sense of how you're traffic is doing.
      • Who is coming to your site and from what sources? When? If you're not already, get a sense of how your traffic does from:
      •     *Facebook/Twitter, social media
      •     *Other blogs
      •     *RSS readers/email
      •     *Search engines*  *
      • **Don't sweat this too much. Just learning the basic concepts is enough (but you can certainly find a world of information on this topic online if you find it interesting). 
    • 5. Learn to track trends
      • Do some keyword research to see what trends are popular in your topic area. Consider writing blog posts occasionally based around these trends.  Google Insights  shows you nifty things like "rising trends." 
      • For example, you're a vegetarian blogger, and you've got a fresh batch of corn and want to do a corn-related post. What's the best way to write about it online?
    • 6. Let the Tool Help You
      • From the list of rising trends, you determine "corn chowder" is something you'd like to write about from this list. But you want to put your own spin on it -- that's a good idea. Makes your voice unique while also capitalizing on "rising searches." 
    • 7. For any topic (trendy or not), write with keywords in mind.
      • Each time you write a new post or web page, ask yourself: What is this about ? What are the core words that describe my content?
      • "I went to the farmer's market yesterday and bought some corn. I decided to make corn chowder - but with a twist! I added some chipotles to spice it up. Here is my chipotle corn chowder  recipe:"
      • Keywords are?
    • 8. ...The keywords are
      • Chipotle Corn Chowder Recipe
      • Seems too specific? Nope. Specific is good for search engines:
        • "Corn" -- too broad, very competitive term (70 million pages related to this term)
        • "Corn chowder" -- again, pretty competitive
        • "Corn chowder recipe" -- just as competitive
        • "Chipotle corn chowder recipe" -- unique, new, stands better chance of getting ranked (just 44,000 related pages). 
    • 9. Where to use keywords
      • In your URL
      • In your blog title  - Very important
        • Bad Title: My New Soup Creation! (vague) 
        • A Bit Better: Try This Corn Chowder Recipe I Made! (less vague)
        • Best Title: Chipotle Corn Chowder Recipe Spices Things Up (specific and fun to read -- helps search engine "know" what the post is about)
    • 10. Other places to use keywords
        • In the first sentence of your post: "Feeling inspired by my recent visit to Mexico, I decided to kick it up a notch and try out a batch of chipotle corn chowder."
        • In sub-titles "Ingredients for Chipotle Corn Chowder"
        • In photo captions "Danny slurping up his chipotle corn chowder."
        • In any links you create to the post. Ex: You Tweet about your post: Chipotle Corn Chowder Recipe http://joyv-recipe1
      • The trick is to not leave any doubt about what your post is about without beating it over you readers' heads by over-using it. You have to find a nice balance.
    • 11.  
    • 12. Other things to keep in mind
      • If you consistenly do this on a lot of pages/posts, you'll start to see search engine traffic increasing
      • SEO also improves when you:
        • update often -- the more content you have, the more you have out there floating in search engines
        • have ingoing/outgoing links -- this helps pull the page into the web and out of a vacuum of loneliness
        • along with new trends, write about upcoming tried-and-true trends -- Cinco de Mayo margaritas. 
    • 13. Gracias! Joy Victory @thejoyvictory