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Ifbc 2010 seo
Ifbc 2010 seo
Ifbc 2010 seo
Ifbc 2010 seo
Ifbc 2010 seo
Ifbc 2010 seo
Ifbc 2010 seo
Ifbc 2010 seo
Ifbc 2010 seo
Ifbc 2010 seo
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Ifbc 2010 seo

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Tips to ensure that your content can be found and a bit about making money.

Tips to ensure that your content can be found and a bit about making money.

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  • 1. 1<br />Search Engine Optimization, Building Traffic & Social Media<br />International Food Blogger Conference<br />Seattle, August 27-29<br />Barnaby Dorfman<br />Founder & CEO<br />barnaby@foodista.com<br />The Cooking Encyclopedia Everyone Can Edit<br />© 2010 Foodista, Inc.<br />
  • 2. A BitAbout Me<br /><ul><li>Former Partner/General Manager of MARSEE Baking (first startup)
  • 3. MBA, Dartmouth College
  • 4. 15 Years Building Large-Scale Consumer Web Businesses
  • 5. 7 Years at Amazon.com, Most Recently as VP of Search Tech. Division
  • 6. Currently Founder & CEO of Foodista.com (fifth startup)</li></li></ul><li>Important Terms<br />Monthly Unique Visitors – “Uniques”<br />Visits<br />Page Views<br />Page Views per Visit<br />Bounce Rate<br />Referrer<br />CPM=Cost per Thousand Impressions<br />RPM=Revenue per Thousand Pageviews(aka eCPM)<br />Hits<br />
  • 7. Measuring Traffic<br />Your Traffic<br />Blog Metrics, e.g. Wordpress Stats<br />Google Pagerank<br />Google Analytics<br />Other Websites<br /><ul><li>Alexa.com
  • 8. Compete.com
  • 9. Quantcast.com
  • 10. Google Adplanner
  • 11. Google Pagerank</li></li></ul><li>How Works<br />Crawl<br />Google Bots “Crawl “ Billions of Web Pages<br />Relevance<br />Serving Search Results<br />Contents of Pages<br />Placed in the Google Index<br />(Estimated at 15 Billion Docs)<br />Indexation<br />
  • 12. How Google Determines Relevance<br />Google claims to use over 200 factors to order search results:<br />“Pagerank“ is still at Core<br />
  • 13. Pagerank: Google Maps All the Links<br />Pagerank 9<br />Your Blog<br />Pagerank 2<br />Pagerank 5<br />Pagerank 6<br />Friend’s Blog<br />Pagerank 1<br />Links to your site & pages = authority<br />
  • 14. (Almost)Every Link to Your Website HelpsImprove Google Pagerank<br />Commenting on other Blogs<br />UrbanspoonSpoonbacks<br />Foodista Widgets<br />These don’t help:<br />Site with “Nofollow” links (Wikipedia, Twitter, Facebook)<br />Spam Sites (Can actually hurt)<br />
  • 15. Quick Demos<br />Google Webmaster<br />Foodista Widgets<br />
  • 16. Making Money Through Advertising<br />It Takes a Lot of Traffic to Make Money<br /><ul><li>Assume
  • 17. 100,000 Monthly Unique Visitors
  • 18. 2 Visits per Month
  • 19. Average 2.5 Page Views per Visit
  • 20. Equals500,000 Pageviews/Month</li>

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