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Ifbc 2010 seo
 

Ifbc 2010 seo

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Tips to ensure that your content can be found and a bit about making money.

Tips to ensure that your content can be found and a bit about making money.

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    Ifbc 2010 seo Ifbc 2010 seo Presentation Transcript

    • 1
      Search Engine Optimization, Building Traffic & Social Media
      International Food Blogger Conference
      Seattle, August 27-29
      Barnaby Dorfman
      Founder & CEO
      barnaby@foodista.com
      The Cooking Encyclopedia Everyone Can Edit
      © 2010 Foodista, Inc.
    • A BitAbout Me
      • Former Partner/General Manager of MARSEE Baking (first startup)
      • MBA, Dartmouth College
      • 15 Years Building Large-Scale Consumer Web Businesses
      • 7 Years at Amazon.com, Most Recently as VP of Search Tech. Division
      • Currently Founder & CEO of Foodista.com (fifth startup)
    • Important Terms
      Monthly Unique Visitors – “Uniques”
      Visits
      Page Views
      Page Views per Visit
      Bounce Rate
      Referrer
      CPM=Cost per Thousand Impressions
      RPM=Revenue per Thousand Pageviews(aka eCPM)
      Hits
    • Measuring Traffic
      Your Traffic
      Blog Metrics, e.g. Wordpress Stats
      Google Pagerank
      Google Analytics
      Other Websites
      • Alexa.com
      • Compete.com
      • Quantcast.com
      • Google Adplanner
      • Google Pagerank
    • How Works
      Crawl
      Google Bots “Crawl “ Billions of Web Pages
      Relevance
      Serving Search Results
      Contents of Pages
      Placed in the Google Index
      (Estimated at 15 Billion Docs)
      Indexation
    • How Google Determines Relevance
      Google claims to use over 200 factors to order search results:
      “Pagerank“ is still at Core
    • Pagerank: Google Maps All the Links
      Pagerank 9
      Your Blog
      Pagerank 2
      Pagerank 5
      Pagerank 6
      Friend’s Blog
      Pagerank 1
      Links to your site & pages = authority
    • (Almost)Every Link to Your Website HelpsImprove Google Pagerank
      Commenting on other Blogs
      UrbanspoonSpoonbacks
      Foodista Widgets
      These don’t help:
      Site with “Nofollow” links (Wikipedia, Twitter, Facebook)
      Spam Sites (Can actually hurt)
    • Quick Demos
      Google Webmaster
      Foodista Widgets
    • Making Money Through Advertising
      It Takes a Lot of Traffic to Make Money
      • Assume
      • 100,000 Monthly Unique Visitors
      • 2 Visits per Month
      • Average 2.5 Page Views per Visit
      • Equals500,000 Pageviews/Month