Ifbc 2010 seo
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Ifbc 2010 seo

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Tips to ensure that your content can be found and a bit about making money.

Tips to ensure that your content can be found and a bit about making money.

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Ifbc 2010 seo Ifbc 2010 seo Presentation Transcript

  • 1
    Search Engine Optimization, Building Traffic & Social Media
    International Food Blogger Conference
    Seattle, August 27-29
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    The Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.
  • A BitAbout Me
    • Former Partner/General Manager of MARSEE Baking (first startup)
    • MBA, Dartmouth College
    • 15 Years Building Large-Scale Consumer Web Businesses
    • 7 Years at Amazon.com, Most Recently as VP of Search Tech. Division
    • Currently Founder & CEO of Foodista.com (fifth startup)
  • Important Terms
    Monthly Unique Visitors – “Uniques”
    Visits
    Page Views
    Page Views per Visit
    Bounce Rate
    Referrer
    CPM=Cost per Thousand Impressions
    RPM=Revenue per Thousand Pageviews(aka eCPM)
    Hits
  • Measuring Traffic
    Your Traffic
    Blog Metrics, e.g. Wordpress Stats
    Google Pagerank
    Google Analytics
    Other Websites
    • Alexa.com
    • Compete.com
    • Quantcast.com
    • Google Adplanner
    • Google Pagerank
  • How Works
    Crawl
    Google Bots “Crawl “ Billions of Web Pages
    Relevance
    Serving Search Results
    Contents of Pages
    Placed in the Google Index
    (Estimated at 15 Billion Docs)
    Indexation
  • How Google Determines Relevance
    Google claims to use over 200 factors to order search results:
    “Pagerank“ is still at Core
  • Pagerank: Google Maps All the Links
    Pagerank 9
    Your Blog
    Pagerank 2
    Pagerank 5
    Pagerank 6
    Friend’s Blog
    Pagerank 1
    Links to your site & pages = authority
  • (Almost)Every Link to Your Website HelpsImprove Google Pagerank
    Commenting on other Blogs
    UrbanspoonSpoonbacks
    Foodista Widgets
    These don’t help:
    Site with “Nofollow” links (Wikipedia, Twitter, Facebook)
    Spam Sites (Can actually hurt)
  • Quick Demos
    Google Webmaster
    Foodista Widgets
  • Making Money Through Advertising
    It Takes a Lot of Traffic to Make Money
    • Assume
    • 100,000 Monthly Unique Visitors
    • 2 Visits per Month
    • Average 2.5 Page Views per Visit
    • Equals500,000 Pageviews/Month