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1<br />Building Your Personal Brand Online<br />International Association of Culinary Professionals<br />Annual Conference...
About Me<br /><ul><li>Former Partner/General Manager of MARSEE Baking (first startup)
MBA, Dartmouth College
15 Years Building Large-Scale Consumer Web Businesses
7 Years at Amazon.com, Most Recently as VP of Search Technology Division.
Currently Founder & CEO of Foodista.com (fifth startup)</li></li></ul><li>My Goals For This Session<br />Help you develop ...
What Are Your Personal Brand Goals?<br />Find work<br />Sell books<br />Promote a business<br />Make professional connecti...
3 P’s of Build a Personal Brand Online<br />Product<br />Brand You<br />Place<br />Promotion<br />
3 P’s of Build a Personal Brand<br />Product<br />Brand You<br />Place<br />Promotion<br />
Defining Product “You”<br />Content Checklist<br />Name: Safety & Anonymity<br />Email Address<br />Headshot/Logo<br />Edu...
3 P’s of Build a Personal Brand<br />Product<br />Brand You<br />Place<br />Promotion<br />
Placement: Your Website/Page<br />Your Personal Domain: www.you.com<br />www.instantdomainsearch.com<br />Blog Platforms<b...
Placement: Online Profiles<br />Social Networks<br /><ul><li>LinkedIn
Facebook
Profile
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Iacp 2010 managing your personal brand online

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Transcript of "Iacp 2010 managing your personal brand online"

  1. 1. 1<br />Building Your Personal Brand Online<br />International Association of Culinary Professionals<br />Annual Conference | Portland, OR - 2010<br />Presented by<br />Barnaby Dorfman<br />Founder & CEO<br />barnaby@foodista.com<br />206-255-5242<br />The Online Cooking Encyclopedia Everyone Can Edit<br />© 2010 Foodista, Inc.<br />
  2. 2. About Me<br /><ul><li>Former Partner/General Manager of MARSEE Baking (first startup)
  3. 3. MBA, Dartmouth College
  4. 4. 15 Years Building Large-Scale Consumer Web Businesses
  5. 5. 7 Years at Amazon.com, Most Recently as VP of Search Technology Division.
  6. 6. Currently Founder & CEO of Foodista.com (fifth startup)</li></li></ul><li>My Goals For This Session<br />Help you develop a “Personal Online Brand Plan”<br />Give you tools to execute that plan<br />Answer questions about specific sites/technologies<br />
  7. 7. What Are Your Personal Brand Goals?<br />Find work<br />Sell books<br />Promote a business<br />Make professional connections<br />Learn about social media and technology<br />Other? <br />
  8. 8. 3 P’s of Build a Personal Brand Online<br />Product<br />Brand You<br />Place<br />Promotion<br />
  9. 9. 3 P’s of Build a Personal Brand<br />Product<br />Brand You<br />Place<br />Promotion<br />
  10. 10. Defining Product “You”<br />Content Checklist<br />Name: Safety & Anonymity<br />Email Address<br />Headshot/Logo<br />Education/Certifications<br />Work Experience<br />Volunteer/Community Service<br />Accomplishments/Awards<br />Associations/Affiliations<br />Short Biography<br />Photography<br />Books/Articles<br />Website/Blog<br />Obsolete<br />
  11. 11. 3 P’s of Build a Personal Brand<br />Product<br />Brand You<br />Place<br />Promotion<br />
  12. 12. Placement: Your Website/Page<br />Your Personal Domain: www.you.com<br />www.instantdomainsearch.com<br />Blog Platforms<br />Wordpress: you.wordpress.com<br />Blogger<br />Wetpaint<br />http://posterous.com/<br />Google Sites<br />
  13. 13. Placement: Online Profiles<br />Social Networks<br /><ul><li>LinkedIn
  14. 14. Facebook
  15. 15. Profile
  16. 16. Fan Pages</li></ul>MySpace<br />User Generated Content<br /><ul><li>Youtube
  17. 17. Flickr
  18. 18. Amazon.com
  19. 19. Recipe Sites</li></ul> - Foodista.com<br />
  20. 20. 3 P’s of Build a Personal Brand<br />Product<br />Brand You<br />Place<br />Promotion<br />
  21. 21. Promotion: Feeds & Tools<br />Twitter<br />Tweetdeck<br />Friend or Follow<br />http://oneforty.com/<br />Facebook Wall<br />Newsfeeds<br />Plaxo<br />FriendFeed<br />Mobile/Smartphones<br />
  22. 22. Promotion: Making the Most of Email<br />Your own domain: you@you.com<br />Webmail<br />Gmail/Yahoo/Hotmail<br />The Power of BCC<br />Import Contacts/Connect Accounts<br />Mailing List Management<br />Constant contact.com<br />Aweber.com<br />
  23. 23. Metrics & Measurement<br />Search Engine Optimization<br />Indexation<br />Relevance<br />Measuring Your Traffic<br />Blog Stats<br />Google Analytics<br />Estimating Other Sites’ Traffic<br />Compete.com<br />Quantcast.com<br />Alexa.com<br />Twitter Metrics<br />
  24. 24. 15<br />Thanks!!<br />International Association of Culinary Professionals<br />Annual Conference | Portland, OR - 2010<br />Presented by<br />Barnaby Dorfman<br />Founder & CEO<br />barnaby@foodista.com<br />206-255-5242<br />The Online Cooking Encyclopedia Everyone Can Edit<br />© 2010 Foodista, Inc.<br />
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