Iacp 2010 managing your personal brand online
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Iacp 2010 managing your personal brand online Iacp 2010 managing your personal brand online Presentation Transcript

  • 1
    Building Your Personal Brand Online
    International Association of Culinary Professionals
    Annual Conference | Portland, OR - 2010
    Presented by
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    206-255-5242
    The Online Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.
  • About Me
    • Former Partner/General Manager of MARSEE Baking (first startup)
    • MBA, Dartmouth College
    • 15 Years Building Large-Scale Consumer Web Businesses
    • 7 Years at Amazon.com, Most Recently as VP of Search Technology Division.
    • Currently Founder & CEO of Foodista.com (fifth startup)
  • My Goals For This Session
    Help you develop a “Personal Online Brand Plan”
    Give you tools to execute that plan
    Answer questions about specific sites/technologies
  • What Are Your Personal Brand Goals?
    Find work
    Sell books
    Promote a business
    Make professional connections
    Learn about social media and technology
    Other?
  • 3 P’s of Build a Personal Brand Online
    Product
    Brand You
    Place
    Promotion
  • 3 P’s of Build a Personal Brand
    Product
    Brand You
    Place
    Promotion
  • Defining Product “You”
    Content Checklist
    Name: Safety & Anonymity
    Email Address
    Headshot/Logo
    Education/Certifications
    Work Experience
    Volunteer/Community Service
    Accomplishments/Awards
    Associations/Affiliations
    Short Biography
    Photography
    Books/Articles
    Website/Blog
    Obsolete
  • 3 P’s of Build a Personal Brand
    Product
    Brand You
    Place
    Promotion
  • Placement: Your Website/Page
    Your Personal Domain: www.you.com
    www.instantdomainsearch.com
    Blog Platforms
    Wordpress: you.wordpress.com
    Blogger
    Wetpaint
    http://posterous.com/
    Google Sites
  • Placement: Online Profiles
    Social Networks
    • LinkedIn
    • Facebook
    • Profile
    • Fan Pages
    MySpace
    User Generated Content
    • Youtube
    • Flickr
    • Amazon.com
    • Recipe Sites
    - Foodista.com
  • 3 P’s of Build a Personal Brand
    Product
    Brand You
    Place
    Promotion
  • Promotion: Feeds & Tools
    Twitter
    Tweetdeck
    Friend or Follow
    http://oneforty.com/
    Facebook Wall
    Newsfeeds
    Plaxo
    FriendFeed
    Mobile/Smartphones
  • Promotion: Making the Most of Email
    Your own domain: you@you.com
    Webmail
    Gmail/Yahoo/Hotmail
    The Power of BCC
    Import Contacts/Connect Accounts
    Mailing List Management
    Constant contact.com
    Aweber.com
  • Metrics & Measurement
    Search Engine Optimization
    Indexation
    Relevance
    Measuring Your Traffic
    Blog Stats
    Google Analytics
    Estimating Other Sites’ Traffic
    Compete.com
    Quantcast.com
    Alexa.com
    Twitter Metrics
  • 15
    Thanks!!
    International Association of Culinary Professionals
    Annual Conference | Portland, OR - 2010
    Presented by
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    206-255-5242
    The Online Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.