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Iacp 2010 managing your personal brand online

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  • 1. 1
    Building Your Personal Brand Online
    International Association of Culinary Professionals
    Annual Conference | Portland, OR - 2010
    Presented by
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    206-255-5242
    The Online Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.
  • 2. About Me
    • Former Partner/General Manager of MARSEE Baking (first startup)
    • 3. MBA, Dartmouth College
    • 4. 15 Years Building Large-Scale Consumer Web Businesses
    • 5. 7 Years at Amazon.com, Most Recently as VP of Search Technology Division.
    • 6. Currently Founder & CEO of Foodista.com (fifth startup)
  • My Goals For This Session
    Help you develop a “Personal Online Brand Plan”
    Give you tools to execute that plan
    Answer questions about specific sites/technologies
  • 7. What Are Your Personal Brand Goals?
    Find work
    Sell books
    Promote a business
    Make professional connections
    Learn about social media and technology
    Other?
  • 8. 3 P’s of Build a Personal Brand Online
    Product
    Brand You
    Place
    Promotion
  • 9. 3 P’s of Build a Personal Brand
    Product
    Brand You
    Place
    Promotion
  • 10. Defining Product “You”
    Content Checklist
    Name: Safety & Anonymity
    Email Address
    Headshot/Logo
    Education/Certifications
    Work Experience
    Volunteer/Community Service
    Accomplishments/Awards
    Associations/Affiliations
    Short Biography
    Photography
    Books/Articles
    Website/Blog
    Obsolete
  • 11. 3 P’s of Build a Personal Brand
    Product
    Brand You
    Place
    Promotion
  • 12. Placement: Your Website/Page
    Your Personal Domain: www.you.com
    www.instantdomainsearch.com
    Blog Platforms
    Wordpress: you.wordpress.com
    Blogger
    Wetpaint
    http://posterous.com/
    Google Sites
  • 13. Placement: Online Profiles
    Social Networks
    MySpace
    User Generated Content
    - Foodista.com
  • 20. 3 P’s of Build a Personal Brand
    Product
    Brand You
    Place
    Promotion
  • 21. Promotion: Feeds & Tools
    Twitter
    Tweetdeck
    Friend or Follow
    http://oneforty.com/
    Facebook Wall
    Newsfeeds
    Plaxo
    FriendFeed
    Mobile/Smartphones
  • 22. Promotion: Making the Most of Email
    Your own domain: you@you.com
    Webmail
    Gmail/Yahoo/Hotmail
    The Power of BCC
    Import Contacts/Connect Accounts
    Mailing List Management
    Constant contact.com
    Aweber.com
  • 23. Metrics & Measurement
    Search Engine Optimization
    Indexation
    Relevance
    Measuring Your Traffic
    Blog Stats
    Google Analytics
    Estimating Other Sites’ Traffic
    Compete.com
    Quantcast.com
    Alexa.com
    Twitter Metrics
  • 24. 15
    Thanks!!
    International Association of Culinary Professionals
    Annual Conference | Portland, OR - 2010
    Presented by
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    206-255-5242
    The Online Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.

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