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Iacp 2010 managing your personal brand online
 

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    Iacp 2010 managing your personal brand online Iacp 2010 managing your personal brand online Presentation Transcript

    • 1
      Building Your Personal Brand Online
      International Association of Culinary Professionals
      Annual Conference | Portland, OR - 2010
      Presented by
      Barnaby Dorfman
      Founder & CEO
      barnaby@foodista.com
      206-255-5242
      The Online Cooking Encyclopedia Everyone Can Edit
      © 2010 Foodista, Inc.
    • About Me
      • Former Partner/General Manager of MARSEE Baking (first startup)
      • MBA, Dartmouth College
      • 15 Years Building Large-Scale Consumer Web Businesses
      • 7 Years at Amazon.com, Most Recently as VP of Search Technology Division.
      • Currently Founder & CEO of Foodista.com (fifth startup)
    • My Goals For This Session
      Help you develop a “Personal Online Brand Plan”
      Give you tools to execute that plan
      Answer questions about specific sites/technologies
    • What Are Your Personal Brand Goals?
      Find work
      Sell books
      Promote a business
      Make professional connections
      Learn about social media and technology
      Other?
    • 3 P’s of Build a Personal Brand Online
      Product
      Brand You
      Place
      Promotion
    • 3 P’s of Build a Personal Brand
      Product
      Brand You
      Place
      Promotion
    • Defining Product “You”
      Content Checklist
      Name: Safety & Anonymity
      Email Address
      Headshot/Logo
      Education/Certifications
      Work Experience
      Volunteer/Community Service
      Accomplishments/Awards
      Associations/Affiliations
      Short Biography
      Photography
      Books/Articles
      Website/Blog
      Obsolete
    • 3 P’s of Build a Personal Brand
      Product
      Brand You
      Place
      Promotion
    • Placement: Your Website/Page
      Your Personal Domain: www.you.com
      www.instantdomainsearch.com
      Blog Platforms
      Wordpress: you.wordpress.com
      Blogger
      Wetpaint
      http://posterous.com/
      Google Sites
    • Placement: Online Profiles
      Social Networks
      • LinkedIn
      • Facebook
      • Profile
      • Fan Pages
      MySpace
      User Generated Content
      • Youtube
      • Flickr
      • Amazon.com
      • Recipe Sites
      - Foodista.com
    • 3 P’s of Build a Personal Brand
      Product
      Brand You
      Place
      Promotion
    • Promotion: Feeds & Tools
      Twitter
      Tweetdeck
      Friend or Follow
      http://oneforty.com/
      Facebook Wall
      Newsfeeds
      Plaxo
      FriendFeed
      Mobile/Smartphones
    • Promotion: Making the Most of Email
      Your own domain: you@you.com
      Webmail
      Gmail/Yahoo/Hotmail
      The Power of BCC
      Import Contacts/Connect Accounts
      Mailing List Management
      Constant contact.com
      Aweber.com
    • Metrics & Measurement
      Search Engine Optimization
      Indexation
      Relevance
      Measuring Your Traffic
      Blog Stats
      Google Analytics
      Estimating Other Sites’ Traffic
      Compete.com
      Quantcast.com
      Alexa.com
      Twitter Metrics
    • 15
      Thanks!!
      International Association of Culinary Professionals
      Annual Conference | Portland, OR - 2010
      Presented by
      Barnaby Dorfman
      Founder & CEO
      barnaby@foodista.com
      206-255-5242
      The Online Cooking Encyclopedia Everyone Can Edit
      © 2010 Foodista, Inc.