Your SlideShare is downloading. ×
0
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Iacp 2010 managing your personal brand online
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Iacp 2010 managing your personal brand online

764

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
764
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1<br />Building Your Personal Brand Online<br />International Association of Culinary Professionals<br />Annual Conference | Portland, OR - 2010<br />Presented by<br />Barnaby Dorfman<br />Founder & CEO<br />barnaby@foodista.com<br />206-255-5242<br />The Online Cooking Encyclopedia Everyone Can Edit<br />© 2010 Foodista, Inc.<br />
  • 2. About Me<br /><ul><li>Former Partner/General Manager of MARSEE Baking (first startup)
  • 3. MBA, Dartmouth College
  • 4. 15 Years Building Large-Scale Consumer Web Businesses
  • 5. 7 Years at Amazon.com, Most Recently as VP of Search Technology Division.
  • 6. Currently Founder & CEO of Foodista.com (fifth startup)</li></li></ul><li>My Goals For This Session<br />Help you develop a “Personal Online Brand Plan”<br />Give you tools to execute that plan<br />Answer questions about specific sites/technologies<br />
  • 7. What Are Your Personal Brand Goals?<br />Find work<br />Sell books<br />Promote a business<br />Make professional connections<br />Learn about social media and technology<br />Other? <br />
  • 8. 3 P’s of Build a Personal Brand Online<br />Product<br />Brand You<br />Place<br />Promotion<br />
  • 9. 3 P’s of Build a Personal Brand<br />Product<br />Brand You<br />Place<br />Promotion<br />
  • 10. Defining Product “You”<br />Content Checklist<br />Name: Safety & Anonymity<br />Email Address<br />Headshot/Logo<br />Education/Certifications<br />Work Experience<br />Volunteer/Community Service<br />Accomplishments/Awards<br />Associations/Affiliations<br />Short Biography<br />Photography<br />Books/Articles<br />Website/Blog<br />Obsolete<br />
  • 11. 3 P’s of Build a Personal Brand<br />Product<br />Brand You<br />Place<br />Promotion<br />
  • 12. Placement: Your Website/Page<br />Your Personal Domain: www.you.com<br />www.instantdomainsearch.com<br />Blog Platforms<br />Wordpress: you.wordpress.com<br />Blogger<br />Wetpaint<br />http://posterous.com/<br />Google Sites<br />
  • 13. Placement: Online Profiles<br />Social Networks<br /><ul><li>LinkedIn
  • 14. Facebook
  • 15. Profile
  • 16. Fan Pages</li></ul>MySpace<br />User Generated Content<br /><ul><li>Youtube
  • 17. Flickr
  • 18. Amazon.com
  • 19. Recipe Sites</li></ul> - Foodista.com<br />
  • 20. 3 P’s of Build a Personal Brand<br />Product<br />Brand You<br />Place<br />Promotion<br />
  • 21. Promotion: Feeds & Tools<br />Twitter<br />Tweetdeck<br />Friend or Follow<br />http://oneforty.com/<br />Facebook Wall<br />Newsfeeds<br />Plaxo<br />FriendFeed<br />Mobile/Smartphones<br />
  • 22. Promotion: Making the Most of Email<br />Your own domain: you@you.com<br />Webmail<br />Gmail/Yahoo/Hotmail<br />The Power of BCC<br />Import Contacts/Connect Accounts<br />Mailing List Management<br />Constant contact.com<br />Aweber.com<br />
  • 23. Metrics & Measurement<br />Search Engine Optimization<br />Indexation<br />Relevance<br />Measuring Your Traffic<br />Blog Stats<br />Google Analytics<br />Estimating Other Sites’ Traffic<br />Compete.com<br />Quantcast.com<br />Alexa.com<br />Twitter Metrics<br />
  • 24. 15<br />Thanks!!<br />International Association of Culinary Professionals<br />Annual Conference | Portland, OR - 2010<br />Presented by<br />Barnaby Dorfman<br />Founder & CEO<br />barnaby@foodista.com<br />206-255-5242<br />The Online Cooking Encyclopedia Everyone Can Edit<br />© 2010 Foodista, Inc.<br />

×