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Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
Iacp 2010 all about amazon for authors
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Iacp 2010 all about amazon for authors

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  • 1. 1
    Inside
    What Authors Should Know 
    International Association of Culinary Professionals
    Annual Conference | Portland, OR - 2010
    Presented by
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    206-255-5242
    The Online Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.
  • 2. About Me
    • Former partner/GM MARSEE Baking (first startup)
    • 3. 15 Years Building Large-Scale Consumer Web Businesses
    • 4. 7 Years at Amazon.com, Most Recently as VP of Search Technology Division
    • 5. Currently Founder & CEO of Foodista.com (fifth startup)
  • Getting Into the Amazon Catalog
    It’s almost all Self-Service!!
  • 11. Own Your Detail Page
    You Can Manage/Effect:
    Pictures & Video
    Search/Look Inside the Book
    Book Description
    Author Info
    Sales Rank
    Kindle Availability
    Tags
    Browse Categories
    So You’d Like To & Listmania
  • 12. Areas you can control &
    effect
  • 13.
  • 14. Customize Your Amazon Author Page
    All your titles
    Photos
    Biography
    Tour dates
    Blog feed
  • 15. Promoting Your Book
    Customer Reviews
    Feedback on Feedback
    Positives and Negatives
    Discussions
    Reviewer Rankings
    User Profiles
    • Sales Rank
    • 16. Listmania/So You’d Like To
    • 17. Short URLs/Twitter/Facebook
    • 18. Search & Browse
    • 19. Personalization & Recommendations
  • Make Money Through Referrals
    Visit: http://www.amazon.com/associates
    Create an account
    Choose products to endorse and create links with your associate ID:
    Place links on your blog, website, in emails, tweets, etc.
    Get a check monthly!!!
    Linking Tools
    http://www.amazon.com/dp/0316346624?tag=davincistuffc-20
    ISBN or ASIN
    Your Associate ID
  • 20. Referral Fee Structure
    But, it takes a lot of traffic to make real money. Some math:
    • 1,000,000 Visitors
    • 21. 1 % click = 1,000 Referrals
    • 22. 10% Buy = 100, and
    • 23. If average sale = $25
    • 24. Sales= $2,500
    • 25. Referral Fees = $162.50
  • 11
    THANKS!!!
    International Association of Culinary Professionals
    Annual Conference | Portland, OR - 2010
    Presented by
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    206-255-5242
    The Online Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.

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