Iacp 2010 all about amazon for authors
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    Iacp 2010 all about amazon for authors Iacp 2010 all about amazon for authors Presentation Transcript

    • 1
      Inside
      What Authors Should Know 
      International Association of Culinary Professionals
      Annual Conference | Portland, OR - 2010
      Presented by
      Barnaby Dorfman
      Founder & CEO
      barnaby@foodista.com
      206-255-5242
      The Online Cooking Encyclopedia Everyone Can Edit
      © 2010 Foodista, Inc.
    • About Me
      • Former partner/GM MARSEE Baking (first startup)
      • 15 Years Building Large-Scale Consumer Web Businesses
      • 7 Years at Amazon.com, Most Recently as VP of Search Technology Division
      • Currently Founder & CEO of Foodista.com (fifth startup)
    • Getting Into the Amazon Catalog
      • Publisher/Distributor
      • Advantage Program
      • Print on Demand
      • Marketplace
      • Kindle
      • Kindle Blogs
      It’s almost all Self-Service!!
    • Own Your Detail Page
      You Can Manage/Effect:
      Pictures & Video
      Search/Look Inside the Book
      Book Description
      Author Info
      Sales Rank
      Kindle Availability
      Tags
      Browse Categories
      So You’d Like To & Listmania
    • Areas you can control &
      effect
    • Customize Your Amazon Author Page
      All your titles
      Photos
      Biography
      Tour dates
      Blog feed
    • Promoting Your Book
      Customer Reviews
      Feedback on Feedback
      Positives and Negatives
      Discussions
      Reviewer Rankings
      User Profiles
      • Sales Rank
      • Listmania/So You’d Like To
      • Short URLs/Twitter/Facebook
      • Search & Browse
      • Personalization & Recommendations
    • Make Money Through Referrals
      Visit: http://www.amazon.com/associates
      Create an account
      Choose products to endorse and create links with your associate ID:
      Place links on your blog, website, in emails, tweets, etc.
      Get a check monthly!!!
      Linking Tools
      http://www.amazon.com/dp/0316346624?tag=davincistuffc-20
      ISBN or ASIN
      Your Associate ID
    • Referral Fee Structure
      But, it takes a lot of traffic to make real money. Some math:
      • 1,000,000 Visitors
      • 1 % click = 1,000 Referrals
      • 10% Buy = 100, and
      • If average sale = $25
      • Sales= $2,500
      • Referral Fees = $162.50
    • 11
      THANKS!!!
      International Association of Culinary Professionals
      Annual Conference | Portland, OR - 2010
      Presented by
      Barnaby Dorfman
      Founder & CEO
      barnaby@foodista.com
      206-255-5242
      The Online Cooking Encyclopedia Everyone Can Edit
      © 2010 Foodista, Inc.