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1<br />Inside<br />What Authors Should Know <br />International Association of Culinary Professionals<br />Annual Conferen...
About Me<br /><ul><li>Former partner/GM MARSEE Baking (first startup)
15 Years Building Large-Scale Consumer Web Businesses
7 Years at Amazon.com, Most Recently as VP of Search Technology Division
Currently Founder & CEO of Foodista.com (fifth startup)</li></li></ul><li>Getting Into the Amazon Catalog<br /><ul><li> Pu...
 Advantage Program
 Print on Demand
 Marketplace
 Kindle
 Kindle Blogs</li></ul>It’s almost all Self-Service!!<br />
Own Your Detail Page<br />You Can Manage/Effect:<br />Pictures & Video<br />Search/Look Inside the Book<br />Book Descript...
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Iacp 2010 all about amazon for authors

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Transcript of "Iacp 2010 all about amazon for authors"

  1. 1. 1<br />Inside<br />What Authors Should Know <br />International Association of Culinary Professionals<br />Annual Conference | Portland, OR - 2010<br />Presented by<br />Barnaby Dorfman<br />Founder & CEO<br />barnaby@foodista.com<br />206-255-5242<br />The Online Cooking Encyclopedia Everyone Can Edit<br />© 2010 Foodista, Inc.<br />
  2. 2. About Me<br /><ul><li>Former partner/GM MARSEE Baking (first startup)
  3. 3. 15 Years Building Large-Scale Consumer Web Businesses
  4. 4. 7 Years at Amazon.com, Most Recently as VP of Search Technology Division
  5. 5. Currently Founder & CEO of Foodista.com (fifth startup)</li></li></ul><li>Getting Into the Amazon Catalog<br /><ul><li> Publisher/Distributor
  6. 6. Advantage Program
  7. 7. Print on Demand
  8. 8. Marketplace
  9. 9. Kindle
  10. 10. Kindle Blogs</li></ul>It’s almost all Self-Service!!<br />
  11. 11. Own Your Detail Page<br />You Can Manage/Effect:<br />Pictures & Video<br />Search/Look Inside the Book<br />Book Description<br />Author Info<br />Sales Rank<br />Kindle Availability<br />Tags<br />Browse Categories<br />So You’d Like To & Listmania<br />
  12. 12. Areas you can control &<br />effect<br />
  13. 13.
  14. 14. Customize Your Amazon Author Page<br />All your titles<br />Photos<br />Biography<br />Tour dates<br />Blog feed<br />
  15. 15. Promoting Your Book<br />Customer Reviews<br />Feedback on Feedback<br />Positives and Negatives <br />Discussions<br />Reviewer Rankings<br />User Profiles<br /><ul><li>Sales Rank
  16. 16. Listmania/So You’d Like To
  17. 17. Short URLs/Twitter/Facebook
  18. 18. Search & Browse
  19. 19. Personalization & Recommendations</li></li></ul><li>Make Money Through Referrals<br />Visit: http://www.amazon.com/associates<br />Create an account<br />Choose products to endorse and create links with your associate ID:<br />Place links on your blog, website, in emails, tweets, etc.<br />Get a check monthly!!!<br />Linking Tools<br />http://www.amazon.com/dp/0316346624?tag=davincistuffc-20<br />ISBN or ASIN<br />Your Associate ID<br />
  20. 20. Referral Fee Structure<br />But, it takes a lot of traffic to make real money. Some math:<br /><ul><li> 1,000,000 Visitors
  21. 21. 1 % click = 1,000 Referrals
  22. 22. 10% Buy = 100, and
  23. 23. If average sale = $25
  24. 24. Sales= $2,500
  25. 25. Referral Fees = $162.50</li></li></ul><li>11<br />THANKS!!!<br />International Association of Culinary Professionals<br />Annual Conference | Portland, OR - 2010<br />Presented by<br />Barnaby Dorfman<br />Founder & CEO<br />barnaby@foodista.com<br />206-255-5242<br />The Online Cooking Encyclopedia Everyone Can Edit<br />© 2010 Foodista, Inc.<br />
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