Iacp 2010 all about amazon for authors

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  • 1. 1
    Inside
    What Authors Should Know 
    International Association of Culinary Professionals
    Annual Conference | Portland, OR - 2010
    Presented by
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    206-255-5242
    The Online Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.
  • 2. About Me
    • Former partner/GM MARSEE Baking (first startup)
    • 3. 15 Years Building Large-Scale Consumer Web Businesses
    • 4. 7 Years at Amazon.com, Most Recently as VP of Search Technology Division
    • 5. Currently Founder & CEO of Foodista.com (fifth startup)
  • Getting Into the Amazon Catalog
    It’s almost all Self-Service!!
  • 11. Own Your Detail Page
    You Can Manage/Effect:
    Pictures & Video
    Search/Look Inside the Book
    Book Description
    Author Info
    Sales Rank
    Kindle Availability
    Tags
    Browse Categories
    So You’d Like To & Listmania
  • 12. Areas you can control &
    effect
  • 13.
  • 14. Customize Your Amazon Author Page
    All your titles
    Photos
    Biography
    Tour dates
    Blog feed
  • 15. Promoting Your Book
    Customer Reviews
    Feedback on Feedback
    Positives and Negatives
    Discussions
    Reviewer Rankings
    User Profiles
    • Sales Rank
    • 16. Listmania/So You’d Like To
    • 17. Short URLs/Twitter/Facebook
    • 18. Search & Browse
    • 19. Personalization & Recommendations
  • Make Money Through Referrals
    Visit: http://www.amazon.com/associates
    Create an account
    Choose products to endorse and create links with your associate ID:
    Place links on your blog, website, in emails, tweets, etc.
    Get a check monthly!!!
    Linking Tools
    http://www.amazon.com/dp/0316346624?tag=davincistuffc-20
    ISBN or ASIN
    Your Associate ID
  • 20. Referral Fee Structure
    But, it takes a lot of traffic to make real money. Some math:
    • 1,000,000 Visitors
    • 21. 1 % click = 1,000 Referrals
    • 22. 10% Buy = 100, and
    • 23. If average sale = $25
    • 24. Sales= $2,500
    • 25. Referral Fees = $162.50
  • 11
    THANKS!!!
    International Association of Culinary Professionals
    Annual Conference | Portland, OR - 2010
    Presented by
    Barnaby Dorfman
    Founder & CEO
    barnaby@foodista.com
    206-255-5242
    The Online Cooking Encyclopedia Everyone Can Edit
    © 2010 Foodista, Inc.