Integration and the Power of Partnership

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Illustrates benefits of technology integration for both buyers and sellers of translation services

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  • …because, whatever business you’re in and wherever you run it, you’re going to have more customers in more countries speaking more languages than you ever imagined in the next 5 years. During the next five years, the US will add about 40 million Internet users, Western Europe will more than double that with 100 million new Internet users, and Asia will add 5x more than that!
  • Integration and the Power of Partnership

    1. 1. Technology Integration & The Power of Partnership<br />TC World 2009<br />Wiesbaden<br />6 November 2009<br />
    2. 2. 2<br />Technology Drives Change<br />Duh !<br />
    3. 3. The Internet is growing…and the world is shrinking<br />via Sean O’Driscoll<br />
    4. 4. In fact, there’s a whole new world of content…<br /><ul><li> Facebook: 300M & 3+B Minutes
    5. 5. Twitter: 5b served, 10+M/day, 40+M users
    6. 6. YouTube: 100M views/day
    7. 7. Google: 2 Billion searches/day
    8. 8. Wikipedia: 343M Edits, 11M registered users, 18M pages
    9. 9. Blogs: 200M+ blogs
    10. 10. IPhone app downloads: 1B+</li></li></ul><li>Comic Interlude<br />
    11. 11. Changes in Support Model<br />Source: Consortium for Service Innovation<br />6<br />
    12. 12. Content Lifecycle<br />
    13. 13. Create<br />Archive<br />Create<br />Archive<br />or<br />and<br />or<br />and<br />Re<br />-<br />create<br />Index<br />Re<br />-<br />create<br />Index<br />Review<br />Review<br />and<br />and<br />Publish<br />Publish<br />Multilingual Content Lifecycle<br />
    14. 14. Simple Reuse Scenario<br />CMS<br />Souce: Andrew Draheim<br />“The Business Case for TMS”<br />
    15. 15. More Realistic Re-use Scenario<br />CMS<br />CMS<br />GTMS<br />CMS<br />CMS<br />CMS<br />CMS<br />Souce: Andrew Draheim<br />“The Business Case for TMS”<br />
    16. 16. Client Side Integration Example<br />Souce: Andrew Draheim<br />“The Business Case for TMS”<br />
    17. 17. Inside the TMS<br />Source: Common Sense Advisory (May 2008)<br /> “Evolution and Revolution in Translation Management”<br />
    18. 18. Integration Benefits<br />Improve Content Re-use<br />Reduce Translation Costs<br />Improve Consistency<br />Automate Repetitive Tasks<br />Replace “Special Case” Processing with Advanced Planning<br />…<br />… but TMS is not enough. More on that later<br />
    19. 19. HR<br />Fin<br />R&D<br />Prod<br />Translator<br />Mktg<br />Edit & QA<br />Opportunities on the Vendor Side<br />
    20. 20. Dashboards<br />memoQ<br />Case Study: McElroy Translation<br />HR<br />PMO<br />Fin<br />Portal<br />R&D<br />Prod<br />Mktg<br />Translators<br />Edit & QA<br />
    21. 21. Integration Benefits<br />Reduce Turn Time<br />Reduce Translation Costs<br />Improve Consistency<br />Automate Repetitive Tasks<br />Replace “Special Case” Processing with Advanced Planning<br />…<br />… TMS is still not enough. More on that now<br />
    22. 22. Competing Scenarios<br />Souce: Andrew Draheim<br />“The Business Case for TMS”<br />Can you spot<br />the problem<br />they share?<br />
    23. 23. <br /><br />Many-to-Many Challenges<br /><br /><br /><br />Freelancers<br /><br /><br /><br /><br /><br /><br /><br />TMS #1 TMS #2 TMS #3 TMS #4<br /><br />
    24. 24. Solution: Intercompany Integration<br />Open Standards<br />How “standard” are they?<br />How automated is the file handling?<br />Custom Connectors<br />How many do you need?<br />How permanent are the interfaces?<br />Who supports them long term?<br />Third Party Solution<br />Clay Tablet?<br />Other?<br />
    25. 25. Dashboards<br />memoQ<br />Case Study: McElroy Translation<br />HR<br />PMO<br />Fin<br />Portal<br />R&D<br />Prod<br />Mktg<br />Translators<br />Edit & QA<br />
    26. 26. Integration Benefits<br />Improve Content Re-use<br />Reduce Turn Time<br />Reduce Translation Costs<br />Improve Consistency<br />Automate Repetitive Tasks<br />Replace “Special Case” Processing with Advanced Planning<br />Maintain Control of Language Assets<br />Protect Freedom of Choice<br />Focus on Value, not Volume<br />Automate Entire Workflow<br />Optimize Entire Workflow<br />Partnership unlocks TMS potential<br />
    27. 27. 22<br />Technology Drives Change<br />Translation Environment Tools (TEnTs)<br />Translation Management Systems<br />Content Management Systems<br />Crowdsourcing <br />Machine Translation<br />Open Translation Memories<br />…<br />[Massively Collaborative <br />Community Translation]<br />
    28. 28. 23<br />Contact Details<br />Partial funding provided by <br />McElroy Translation Company<br />Bob Donaldson<br />Carson Strategy Group<br />+1.512.680.2595<br />r.donaldson@sbcglobal.net<br />
    29. 29. Pay with Gum?<br />http://www.youtube.com/watch?v=tviPLpD8VG8<br />

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