Twitter 101 for Product Managers

Twitter 101for Product Managers
November 13, 2010
Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

Agenda
Introduction to Twitter conceptually
Using Twitter for Product Management
Resources for more info
http://www.youtube.com/watch?v=ddO9idmax0o

Introduction to Twitter
What is it?
Real time, 140 characters
What are your goals?
Customer service, sales leads, competitive research, learning, product ideas, brand building, reputation monitoring, promoting a blog, building relationships, breaking news
Focus!
How does it work?
Friendly info booth, coffee bar or roundtable discussion

Common Terms and Phrases
Do I Tweet or Twitter?
Are You on Twitter?
I’m Twittering that.
Did you Tweet that?

It’s Not Normal English
Lingo
@username or @businessname
#hashtag – like a key word for searching, i.e. #toner
DM – direct (private) message
RT – Retweet – forward someone else’s message in WOM fashion
Trending Topic
Why?

Getting Started
Sign up for a free account
Twitter on its own makes little sense
Where do I start?
Making “friends” – followers & following
What do I do?
“Listen” – read
Search.Twitter.com, Find people
Wait… read… learn
Third party apps
Tweetdeck, Seesmic, Ubertwitter…

What Do I “Talk” About?
What is important to me?
What is important to my followers
Stream of consciousness (to a degree)
Engage in dialog, ask questions (and reply)

Apply This to Product Management
What is important to me?
What is important to my followers
Engage in dialog, ask questions (and reply)
What are your goals?
Customer service, sales leads, competitive research, VOM, learning, product ideas, brand building, reputation monitoring, promoting a blog, building relationships, breaking news, job search

Apply This to Product Management
Meet Product Management thought leaders
Learn from others
Ask advice of the PM Community
Teach, offer opinions
Lists (groups of Twitter users)
Hashtag #prodmgmt, #prodmktg, #pcampmn

Can You…
Use Twitter for meaningful discussion?
Only 140 characters
Can’t get into depth of a discussion
Can chat with experts
Makes thoughts very concise

Resources for More Info
Google search on Twitter 101
http://business.twitter.com/twitter101
http://mashable.com/guidebook/twitter/
http://mashable.com/2009/06/24/twitter-brand-best-practices/
http://www.slideshare.net/haewoon/what-is-twitter-a-social-network-or-a-news-media-3922095

Twitter 101 for Product Managers

by bdoctor on Nov 17, 2010

Accessibility

Tags

Upload Details

Usage Rights

1 Embed 204

Statistics

Twitter 101 for Product Managers — Presentation Transcript