Twitter 101 for Product Managers

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Twitter 101 for Product Managers presentation delivered at ProductCamp Minnesota pcampmn

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Twitter 101 for Product Managers

  1. 1. Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  2. 2. AGENDA Introduction to Twitter conceptually Using Twitter for Product Management Resources for more info http://www.youtube.com/watch?v=ddO9idmax0o Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  3. 3. INTRODUCTION TO TWITTER What is it?  Real time, 140 characters What are your goals?  Customer service, sales leads, competitive research, learning, product ideas, brand building, reputation monitoring, promoting a blog, building relationships, breaking news  Focus! How does it work?  Friendly info booth, coffee bar or roundtable discussion Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  4. 4. COMMON TERMS AND PHRASES Do I Tweet or Twitter? Are You on Twitter? I’m Twittering that. Did you Tweet that? Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  5. 5. IT’S NOT NORMAL ENGLISH Lingo @username or @businessname #hashtag – like a key word for searching, i.e. #toner DM – direct (private) message RT – Retweet – forward someone else’s message in WOM fashion Trending Topic Why? Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  6. 6. GETTING STARTED Sign up for a free account Twitter on its own makes little sense Where do I start? Making “friends” – followers & following What do I do? “Listen” – read Search.Twitter.com, Find people Wait… read… learn Third party apps Tweetdeck, Seesmic, Ubertwitter… Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  7. 7. WHAT DO I “TALK” ABOUT? What is important to me? What is important to my followers Stream of consciousness (to a degree) Engage in dialog, ask questions (and reply) Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  8. 8. APPLY THIS TO PRODUCT MANAGEMENT What is important to me? What is important to my followers Engage in dialog, ask questions (and reply) What are your goals?  Customer service, sales leads, competitive research, VOM, learning, product ideas, brand building, reputation monitoring, promoting a blog, building relationships, breaking news, job search Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  9. 9. APPLY THIS TO PRODUCT MANAGEMENT Meet Product Management thought leaders Learn from others Ask advice of the PM Community Teach, offer opinions Lists (groups of Twitter users) Hashtag #prodmgmt, #prodmktg, #pcampmn Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  10. 10. CAN YOU… Use Twitter for meaningful discussion? Only 140 characters Can’t get into depth of a discussion Can chat with experts Makes thoughts very concise Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  11. 11. RESOURCES FOR MORE INFO Google search on Twitter 101 http://business.twitter.com/twitter101 http://mashable.com/guidebook/twitter/ http://mashable.com/2009/06/24/twitter-brand- best-practices/ http://www.slideshare.net/haewoon/what-is-twitter- a-social-network-or-a-news-media-3922095 Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

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