Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Twitter 101 for Product Managers

on

  • 1,235 views

Twitter 101 for Product Managers presentation delivered at ProductCamp Minnesota pcampmn

Twitter 101 for Product Managers presentation delivered at ProductCamp Minnesota pcampmn

Statistics

Views

Total Views
1,235
Views on SlideShare
980
Embed Views
255

Actions

Likes
0
Downloads
6
Comments
0

4 Embeds 255

http://www.pcampmn.org 249
http://web.archive.org 3
https://web.archive.org 2
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Twitter 101 for Product Managers Presentation Transcript

  • 1. Twitter 101for Product Managers
    November 13, 2010
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 2. Agenda
    Introduction to Twitter conceptually
    Using Twitter for Product Management
    Resources for more info
    http://www.youtube.com/watch?v=ddO9idmax0o
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 3. Introduction to Twitter
    What is it?
    Real time, 140 characters
    What are your goals?
    Customer service, sales leads, competitive research, learning, product ideas, brand building, reputation monitoring, promoting a blog, building relationships, breaking news
    Focus!
    How does it work?
    Friendly info booth, coffee bar or roundtable discussion
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 4. Common Terms and Phrases
    Do I Tweet or Twitter?
    Are You on Twitter?
    I’m Twittering that.
    Did you Tweet that?
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 5. It’s Not Normal English
    Lingo
    @username or @businessname
    #hashtag – like a key word for searching, i.e. #toner
    DM – direct (private) message
    RT – Retweet – forward someone else’s message in WOM fashion
    Trending Topic
    Why?
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 6. Getting Started
    Sign up for a free account
    Twitter on its own makes little sense
    Where do I start?
    Making “friends” – followers & following
    What do I do?
    “Listen” – read
    Search.Twitter.com, Find people
    Wait… read… learn
    Third party apps
    Tweetdeck, Seesmic, Ubertwitter…
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 7. What Do I “Talk” About?
    What is important to me?
    What is important to my followers
    Stream of consciousness (to a degree)
    Engage in dialog, ask questions (and reply)
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 8. Apply This to Product Management
    What is important to me?
    What is important to my followers
    Engage in dialog, ask questions (and reply)
    What are your goals?
    Customer service, sales leads, competitive research, VOM, learning, product ideas, brand building, reputation monitoring, promoting a blog, building relationships, breaking news, job search
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 9. Apply This to Product Management
    Meet Product Management thought leaders
    Learn from others
    Ask advice of the PM Community
    Teach, offer opinions
    Lists (groups of Twitter users)
    Hashtag #prodmgmt, #prodmktg, #pcampmn
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 10. Can You…
    Use Twitter for meaningful discussion?
    Only 140 characters
    Can’t get into depth of a discussion
    Can chat with experts
    Makes thoughts very concise
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
  • 11. Resources for More Info
    Google search on Twitter 101
    http://business.twitter.com/twitter101
    http://mashable.com/guidebook/twitter/
    http://mashable.com/2009/06/24/twitter-brand-best-practices/
    http://www.slideshare.net/haewoon/what-is-twitter-a-social-network-or-a-news-media-3922095
    Barry Doctor, Product Marketing Manager, Katun Corp barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN