New Product Launch  on a Shoestring Barry Doctor, Product Marketing Manager [email_address]   Twitter @bdoctor #pcampatl B...
The Good “Old” Days… <ul><li>Do you remember… </li></ul><ul><li>We had big budgets </li></ul><ul><li>Goal was to make a sp...
The “Old” Days… <ul><li>Lavish launch events </li></ul><ul><li>Anything creative to get the word out </li></ul>Twitter @bd...
The “Old” Days… <ul><li>Those days are gone </li></ul><ul><li>So, why has it changed? </li></ul>Twitter @bdoctor #pcampatl...
How it has changed… <ul><li>Printed literature </li></ul><ul><li>Printed launch pkgs </li></ul><ul><li>Mailed packages </l...
How it has changed… <ul><li>Post .PDFs </li></ul><ul><li>HTML emails </li></ul><ul><li>Sales prints own </li></ul><ul><li>...
How it has changed… <ul><li>Trinkets @ trade shows </li></ul><ul><li>FAX blasts </li></ul><ul><li>Media/Analyst day for pr...
How it has changed… <ul><li>Chance to win for filling out web survey </li></ul><ul><li>15 minute web based call </li></ul>...
Why? <ul><li>Advances in technology such as: </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Web seminars </li></ul...
Why? <ul><li>Have the effect of: </li></ul><ul><ul><li>Saving money </li></ul></ul><ul><ul><li>Reducing budgets  </li></ul...
Food for Thought <ul><li>How do these advances in technology impact sales? </li></ul><ul><li>Do live launch extravaganzas ...
New Product Launch  on a Shoestring  will be posted on SlideShare Barry Doctor, Katun Corporation [email_address]   Twitte...
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New product launch on a shoestring2

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New product launch on a shoestring2

  1. 1. New Product Launch on a Shoestring Barry Doctor, Product Marketing Manager [email_address] Twitter @bdoctor #pcampatl Blog: http://outsideinview.com/
  2. 2. The Good “Old” Days… <ul><li>Do you remember… </li></ul><ul><li>We had big budgets </li></ul><ul><li>Goal was to make a splash </li></ul>Twitter @bdoctor #pcampatl outsideinview.com
  3. 3. The “Old” Days… <ul><li>Lavish launch events </li></ul><ul><li>Anything creative to get the word out </li></ul>Twitter @bdoctor #pcampatl outsideinview.com
  4. 4. The “Old” Days… <ul><li>Those days are gone </li></ul><ul><li>So, why has it changed? </li></ul>Twitter @bdoctor #pcampatl outsideinview.com
  5. 5. How it has changed… <ul><li>Printed literature </li></ul><ul><li>Printed launch pkgs </li></ul><ul><li>Mailed packages </li></ul><ul><li>Big launch parties </li></ul><ul><li>PR campaigns </li></ul><ul><li>Launch @ trade event </li></ul><ul><li>Sales kick off </li></ul><ul><li>Sales trip junkets </li></ul>Twitter @bdoctor #pcampatl outsideinview.com
  6. 6. How it has changed… <ul><li>Post .PDFs </li></ul><ul><li>HTML emails </li></ul><ul><li>Sales prints own </li></ul><ul><li>Bakery treats in office </li></ul><ul><li>Announce via email </li></ul><ul><li>E-learning </li></ul><ul><li>Sales wins “Points” </li></ul><ul><li>Social media </li></ul>Twitter @bdoctor #pcampatl outsideinview.com
  7. 7. How it has changed… <ul><li>Trinkets @ trade shows </li></ul><ul><li>FAX blasts </li></ul><ul><li>Media/Analyst day for private briefings </li></ul><ul><li>New product, new </li></ul><ul><li>t-shirt </li></ul><ul><li>Free product samples </li></ul><ul><li>Customer sat surveys </li></ul>Twitter @bdoctor #pcampatl outsideinview.com
  8. 8. How it has changed… <ul><li>Chance to win for filling out web survey </li></ul><ul><li>15 minute web based call </li></ul><ul><li>Able to buy logo wear from Cafepress </li></ul><ul><li>Samples are sold </li></ul><ul><li>Web surveys/coupons </li></ul><ul><li>Web-based monitoring </li></ul><ul><li>Social media campaigns </li></ul>Twitter @bdoctor #pcampatl outsideinview.com
  9. 9. Why? <ul><li>Advances in technology such as: </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Web seminars </li></ul></ul><ul><ul><li>Conference calls </li></ul></ul><ul><ul><li>Web surveys </li></ul></ul><ul><ul><li>Social media </li></ul></ul>Twitter @bdoctor #pcampatl outsideinview.com
  10. 10. Why? <ul><li>Have the effect of: </li></ul><ul><ul><li>Saving money </li></ul></ul><ul><ul><li>Reducing budgets </li></ul></ul><ul><ul><li>Speeding process of getting the word out </li></ul></ul>Twitter @bdoctor #pcampatl outsideinview.com
  11. 11. Food for Thought <ul><li>How do these advances in technology impact sales? </li></ul><ul><li>Do live launch extravaganzas improve sales? </li></ul><ul><li>Do trinkets, contests and t-shirts make a difference? </li></ul><ul><li>Do they save money? </li></ul><ul><li>What techniques do increase sales or improve the rate of adoption? </li></ul><ul><li>What actually works to improve sales? </li></ul>Twitter @bdoctor #pcampatl outsideinview.com
  12. 12. New Product Launch on a Shoestring will be posted on SlideShare Barry Doctor, Katun Corporation [email_address] Twitter @bdoctor Blog: http://outsideinview.com/
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