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New product launch on a shoestring2
 

New product launch on a shoestring2

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    New product launch on a shoestring2 New product launch on a shoestring2 Presentation Transcript

    • New Product Launch on a Shoestring Barry Doctor, Product Marketing Manager [email_address] Twitter @bdoctor #pcampatl Blog: http://outsideinview.com/
    • The Good “Old” Days…
      • Do you remember…
      • We had big budgets
      • Goal was to make a splash
      Twitter @bdoctor #pcampatl outsideinview.com
    • The “Old” Days…
      • Lavish launch events
      • Anything creative to get the word out
      Twitter @bdoctor #pcampatl outsideinview.com
    • The “Old” Days…
      • Those days are gone
      • So, why has it changed?
      Twitter @bdoctor #pcampatl outsideinview.com
    • How it has changed…
      • Printed literature
      • Printed launch pkgs
      • Mailed packages
      • Big launch parties
      • PR campaigns
      • Launch @ trade event
      • Sales kick off
      • Sales trip junkets
      Twitter @bdoctor #pcampatl outsideinview.com
    • How it has changed…
      • Post .PDFs
      • HTML emails
      • Sales prints own
      • Bakery treats in office
      • Announce via email
      • E-learning
      • Sales wins “Points”
      • Social media
      Twitter @bdoctor #pcampatl outsideinview.com
    • How it has changed…
      • Trinkets @ trade shows
      • FAX blasts
      • Media/Analyst day for private briefings
      • New product, new
      • t-shirt
      • Free product samples
      • Customer sat surveys
      Twitter @bdoctor #pcampatl outsideinview.com
    • How it has changed…
      • Chance to win for filling out web survey
      • 15 minute web based call
      • Able to buy logo wear from Cafepress
      • Samples are sold
      • Web surveys/coupons
      • Web-based monitoring
      • Social media campaigns
      Twitter @bdoctor #pcampatl outsideinview.com
    • Why?
      • Advances in technology such as:
        • Email
        • Web seminars
        • Conference calls
        • Web surveys
        • Social media
      Twitter @bdoctor #pcampatl outsideinview.com
    • Why?
      • Have the effect of:
        • Saving money
        • Reducing budgets
        • Speeding process of getting the word out
      Twitter @bdoctor #pcampatl outsideinview.com
    • Food for Thought
      • How do these advances in technology impact sales?
      • Do live launch extravaganzas improve sales?
      • Do trinkets, contests and t-shirts make a difference?
      • Do they save money?
      • What techniques do increase sales or improve the rate of adoption?
      • What actually works to improve sales?
      Twitter @bdoctor #pcampatl outsideinview.com
    • New Product Launch on a Shoestring will be posted on SlideShare Barry Doctor, Katun Corporation [email_address] Twitter @bdoctor Blog: http://outsideinview.com/