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New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
New product launch on a shoestring2
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New product launch on a shoestring2

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  • 1. New Product Launch on a Shoestring Barry Doctor, Product Marketing Manager [email_address] Twitter @bdoctor #pcampatl Blog: http://outsideinview.com/
  • 2. The Good “Old” Days…
    • Do you remember…
    • We had big budgets
    • Goal was to make a splash
    Twitter @bdoctor #pcampatl outsideinview.com
  • 3. The “Old” Days…
    • Lavish launch events
    • Anything creative to get the word out
    Twitter @bdoctor #pcampatl outsideinview.com
  • 4. The “Old” Days…
    • Those days are gone
    • So, why has it changed?
    Twitter @bdoctor #pcampatl outsideinview.com
  • 5. How it has changed…
    • Printed literature
    • Printed launch pkgs
    • Mailed packages
    • Big launch parties
    • PR campaigns
    • Launch @ trade event
    • Sales kick off
    • Sales trip junkets
    Twitter @bdoctor #pcampatl outsideinview.com
  • 6. How it has changed…
    • Post .PDFs
    • HTML emails
    • Sales prints own
    • Bakery treats in office
    • Announce via email
    • E-learning
    • Sales wins “Points”
    • Social media
    Twitter @bdoctor #pcampatl outsideinview.com
  • 7. How it has changed…
    • Trinkets @ trade shows
    • FAX blasts
    • Media/Analyst day for private briefings
    • New product, new
    • t-shirt
    • Free product samples
    • Customer sat surveys
    Twitter @bdoctor #pcampatl outsideinview.com
  • 8. How it has changed…
    • Chance to win for filling out web survey
    • 15 minute web based call
    • Able to buy logo wear from Cafepress
    • Samples are sold
    • Web surveys/coupons
    • Web-based monitoring
    • Social media campaigns
    Twitter @bdoctor #pcampatl outsideinview.com
  • 9. Why?
    • Advances in technology such as:
      • Email
      • Web seminars
      • Conference calls
      • Web surveys
      • Social media
    Twitter @bdoctor #pcampatl outsideinview.com
  • 10. Why?
    • Have the effect of:
      • Saving money
      • Reducing budgets
      • Speeding process of getting the word out
    Twitter @bdoctor #pcampatl outsideinview.com
  • 11. Food for Thought
    • How do these advances in technology impact sales?
    • Do live launch extravaganzas improve sales?
    • Do trinkets, contests and t-shirts make a difference?
    • Do they save money?
    • What techniques do increase sales or improve the rate of adoption?
    • What actually works to improve sales?
    Twitter @bdoctor #pcampatl outsideinview.com
  • 12. New Product Launch on a Shoestring will be posted on SlideShare Barry Doctor, Katun Corporation [email_address] Twitter @bdoctor Blog: http://outsideinview.com/

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