LEADING THE WAY IN       SMARTPHONE AUDIENCE                              1© 2011 Dow Jones & Company, Inc. All rights res...
WSJDN is Leading the Way  in Smartphone Audience   Business/Finance Category                            AUDIENCE (000)   1...
WSJDN Mobile Products                                                                MOBILE READER FOR   MOBILE READER FOR...
WSJDN Mobile Audience Profile                                                            AUDIENCE    COMPOSITION   INDEX  ...
US Tablet Products for WSJDN                  iPAD APP DOWNLOADS                            iPAD SPECIALTY APPS   WSJ 7“AN...
WSJ iPad AppFacts                                                                      AUDIENCE   Age                     ...
Global Tablet Products➤      Dow Jones distributes world class news, information and audience➤      The Wall Street Journa...
WSJDN MOBILE                                                   ADVERTISING© 2011 Dow Jones & Company, Inc. All rights rese...
Smartphone Campaigns:DELL                                                        iPhone - EXPANDABLE                      ...
Smartphone Campaigns:EMERSON                                                        EMERSON – 300 X 50 AD AND JUMP PAGE   ...
Smartphone Campaigns                                                        Acura & Allianz                               ...
WSJ on iPad: Fidelity                                                        12© 2011 Dow Jones & Company, Inc. All rights...
WSJ on iPad: IBM                                                        13© 2011 Dow Jones & Company, Inc. All rights rese...
WSJ on iPad: IBM                                                        14© 2011 Dow Jones & Company, Inc. All rights rese...
WSJ on iPad: Rolls Royce                                                        15© 2011 Dow Jones & Company, Inc. All rig...
WSJ on iPad: Homepage                                                        (210x175)                                    ...
WSJ on iPad                                                        SECTION FRONT CUBE (210 X 175)                         ...
WSJ on iPad                                                        2-COLUMN AD (555 X 206)                                ...
WSJDN on iPad                                                        MARKETWATCH                                          ...
Best Consumer,Best Products➤      Reach the most prolific       demographics➤➤      Ads delivered to highly       engaged ...
Upcoming SlideShare
Loading in...5
×

WSJ - BDI 6.14.11 Mobile Financial Services Communications Leadership Forum

671

Published on

Published in: Business, Economy & Finance
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
671
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "WSJ - BDI 6.14.11 Mobile Financial Services Communications Leadership Forum"

  1. 1. LEADING THE WAY IN SMARTPHONE AUDIENCE 1© 2011 Dow Jones & Company, Inc. All rights reserved.
  2. 2. WSJDN is Leading the Way in Smartphone Audience Business/Finance Category AUDIENCE (000) 1 WSJDN 4,395 2 CNN Money 3,407 3 Yahoo! Finance 2,934 4 Bloomberg 2,478 5 Google Finance 2,237 Source: Nielsen Mobile, February 2011 2© 2011 Dow Jones & Company, Inc. All rights reserved.
  3. 3. WSJDN Mobile Products MOBILE READER FOR MOBILE READER FOR MOBILE READER FOR MOBILE WEB BLACKBERRY iPHONE ANDROID App Downloads: 2.5+ Million Mobile Web Visits: 11.2+ Million Source: Internal March 2011; Omniture March 2011 3© 2011 Dow Jones & Company, Inc. All rights reserved.
  4. 4. WSJDN Mobile Audience Profile AUDIENCE COMPOSITION INDEX Age 35-54 2,333,447 49.7% 111 HHI $100,000+ 2,342,100 54.5% 174 Executive/Managerial 784,433 21.8% 159 Company size — <100 Employees 814,974 22.1% 117 Company size — 100-999 Employees 658,101 17.8% 86 Company size — 1,000+ Employees 1,662,111 45.0% 129 B2B Business Purchase Decision Maker/Influencer 1,951,012 54.4% 156 Consider purchasing a new vehicle 829,392 17.8% 121 Plan on purchasing a new home in the next 12 months 569,949 12.1% 140 Influencers — Provide Frequently Advice Computer Hardware/Software 1,662,694 36.7% 184 Financial information 970,153 22.0% 185 Travel 1,189,026 26.5% 153 Source: Nielsen Mobile @Plan, Release 1, 2011. 4© 2011 Dow Jones & Company, Inc. All rights reserved.
  5. 5. US Tablet Products for WSJDN iPAD APP DOWNLOADS iPAD SPECIALTY APPS WSJ 7“ANDROID APP App Downloads: 1.4+ Million Source: Internal Records, April 2011 5© 2011 Dow Jones & Company, Inc. All rights reserved.
  6. 6. WSJ iPad AppFacts AUDIENCE Age 47 year old male Individual income $242,000 Household income $292,000 Top Management 54% College degree or higher 89% ➤ 1.3 million downloads Use app weekly (most use daily) 81% ➤ 33 average page views per visitor Report multiple iPads in house 22% ➤ 2 million average daily page views Confirm deep level of engagement 68% ➤ Over 60 minutes per visit* Recall seeing ads 53% *As of April 6, 2011 Source: 2010 WSJ iPad App User Study. Base: Total respondents (1050). Localytics 2011 6© 2011 Dow Jones & Company, Inc. All rights reserved.
  7. 7. Global Tablet Products➤ Dow Jones distributes world class news, information and audience➤ The Wall Street Journal products in Europe and Asia: WSJ iPAD APP WSJ iPHONE APP • Europe and Asia editions • Europe and Asia editions • Japanese version • Chinese and Japanese versions • WSJ Mobile Web Site: China 7© 2011 Dow Jones & Company, Inc. All rights reserved.
  8. 8. WSJDN MOBILE ADVERTISING© 2011 Dow Jones & Company, Inc. All rights reserved.
  9. 9. Smartphone Campaigns:DELL iPhone - EXPANDABLE 9© 2011 Dow Jones & Company, Inc. All rights reserved.
  10. 10. Smartphone Campaigns:EMERSON EMERSON – 300 X 50 AD AND JUMP PAGE 10© 2011 Dow Jones & Company, Inc. All rights reserved.
  11. 11. Smartphone Campaigns Acura & Allianz 11© 2011 Dow Jones & Company, Inc. All rights reserved.
  12. 12. WSJ on iPad: Fidelity 12© 2011 Dow Jones & Company, Inc. All rights reserved.
  13. 13. WSJ on iPad: IBM 13© 2011 Dow Jones & Company, Inc. All rights reserved.
  14. 14. WSJ on iPad: IBM 14© 2011 Dow Jones & Company, Inc. All rights reserved.
  15. 15. WSJ on iPad: Rolls Royce 15© 2011 Dow Jones & Company, Inc. All rights reserved.
  16. 16. WSJ on iPad: Homepage (210x175) 16© 2011 Dow Jones & Company, Inc. All rights reserved.
  17. 17. WSJ on iPad SECTION FRONT CUBE (210 X 175) 17© 2011 Dow Jones & Company, Inc. All rights reserved.
  18. 18. WSJ on iPad 2-COLUMN AD (555 X 206) 18© 2011 Dow Jones & Company, Inc. All rights reserved.
  19. 19. WSJDN on iPad MARKETWATCH 19© 2011 Dow Jones & Company, Inc. All rights reserved.
  20. 20. Best Consumer,Best Products➤ Reach the most prolific demographics➤➤ Ads delivered to highly engaged user on personal & professional mobile devices➤ Establish brand in uncluttered environment➤ Break ground with new digital ad formats from the leading business news provider 20© 2011 Dow Jones & Company, Inc. All rights reserved.

×