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WSJ - BDI 6.14.11 Mobile Financial Services Communications Leadership Forum
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WSJ - BDI 6.14.11 Mobile Financial Services Communications Leadership Forum

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  • 1. LEADING THE WAY IN SMARTPHONE AUDIENCE 1© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 2. WSJDN is Leading the Way in Smartphone Audience Business/Finance Category AUDIENCE (000) 1 WSJDN 4,395 2 CNN Money 3,407 3 Yahoo! Finance 2,934 4 Bloomberg 2,478 5 Google Finance 2,237 Source: Nielsen Mobile, February 2011 2© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 3. WSJDN Mobile Products MOBILE READER FOR MOBILE READER FOR MOBILE READER FOR MOBILE WEB BLACKBERRY iPHONE ANDROID App Downloads: 2.5+ Million Mobile Web Visits: 11.2+ Million Source: Internal March 2011; Omniture March 2011 3© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 4. WSJDN Mobile Audience Profile AUDIENCE COMPOSITION INDEX Age 35-54 2,333,447 49.7% 111 HHI $100,000+ 2,342,100 54.5% 174 Executive/Managerial 784,433 21.8% 159 Company size — <100 Employees 814,974 22.1% 117 Company size — 100-999 Employees 658,101 17.8% 86 Company size — 1,000+ Employees 1,662,111 45.0% 129 B2B Business Purchase Decision Maker/Influencer 1,951,012 54.4% 156 Consider purchasing a new vehicle 829,392 17.8% 121 Plan on purchasing a new home in the next 12 months 569,949 12.1% 140 Influencers — Provide Frequently Advice Computer Hardware/Software 1,662,694 36.7% 184 Financial information 970,153 22.0% 185 Travel 1,189,026 26.5% 153 Source: Nielsen Mobile @Plan, Release 1, 2011. 4© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 5. US Tablet Products for WSJDN iPAD APP DOWNLOADS iPAD SPECIALTY APPS WSJ 7“ANDROID APP App Downloads: 1.4+ Million Source: Internal Records, April 2011 5© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 6. WSJ iPad AppFacts AUDIENCE Age 47 year old male Individual income $242,000 Household income $292,000 Top Management 54% College degree or higher 89% ➤ 1.3 million downloads Use app weekly (most use daily) 81% ➤ 33 average page views per visitor Report multiple iPads in house 22% ➤ 2 million average daily page views Confirm deep level of engagement 68% ➤ Over 60 minutes per visit* Recall seeing ads 53% *As of April 6, 2011 Source: 2010 WSJ iPad App User Study. Base: Total respondents (1050). Localytics 2011 6© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 7. Global Tablet Products➤ Dow Jones distributes world class news, information and audience➤ The Wall Street Journal products in Europe and Asia: WSJ iPAD APP WSJ iPHONE APP • Europe and Asia editions • Europe and Asia editions • Japanese version • Chinese and Japanese versions • WSJ Mobile Web Site: China 7© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 8. WSJDN MOBILE ADVERTISING© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 9. Smartphone Campaigns:DELL iPhone - EXPANDABLE 9© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 10. Smartphone Campaigns:EMERSON EMERSON – 300 X 50 AD AND JUMP PAGE 10© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 11. Smartphone Campaigns Acura & Allianz 11© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 12. WSJ on iPad: Fidelity 12© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 13. WSJ on iPad: IBM 13© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 14. WSJ on iPad: IBM 14© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 15. WSJ on iPad: Rolls Royce 15© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 16. WSJ on iPad: Homepage (210x175) 16© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 17. WSJ on iPad SECTION FRONT CUBE (210 X 175) 17© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 18. WSJ on iPad 2-COLUMN AD (555 X 206) 18© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 19. WSJDN on iPad MARKETWATCH 19© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 20. Best Consumer,Best Products➤ Reach the most prolific demographics➤➤ Ads delivered to highly engaged user on personal & professional mobile devices➤ Establish brand in uncluttered environment➤ Break ground with new digital ad formats from the leading business news provider 20© 2011 Dow Jones & Company, Inc. All rights reserved.