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Presentation: Give Your Fans What They Want: How to Apply the 80/20 Rule
Presented by: Jessica Woodbury, Social Media Manager, Alex & Ani
At the end of the day, the success of a social media campaign comes down to numbers and we all want to know how to reach the largest audience and hit our KPIs. Examine how to build brand loyalty and awareness by balancing content and commerce, letting the tools and analytics do the work for you.