| @alexandani
Give Your Fans What They Want:
How to Apply the 80/20 Rule
| @alexandani
HIGHLIGHTS:
#83, Internet Retailer’s 2014
Social 500
#85 Facebook & #50 Twitter,
Jefferies Report 2013
#81, ...
Made in
America
Eco-conscious
(+)Positive
Energy
Charity by
Design
#motivationnation
| @alexandani
| @alexandani
| @alexandani
| @alexandani
| @alexandani
| @alexandani
Test content on Pinterest:
| @alexandani
| @alexandani
| @alexandani
| @alexandani
| @alexandani
| @alexandani
TAKEAWAYS:
391% Growth Facebook
114% Growth Twitter
Fans show up every day at 7 a.m.
Top-performing consiste...
| @alexandani
Translate to Instagram:
| @alexandani
| @alexandani
| @alexandani
DISCOVERIES:
Number of fans who tag each
other
40 stores in 18 states & sold in 30
countries, shared interna...
| @alexandani
DISCOVERIES CONT.:
People started responding with
their own positive affirmations
Built a community of posit...
| @alexandani
#iheartalexandani
| @alexandani
| @alexandani
RESULTS:
Contest ran for 2 weeks
1200 email addresses
2000 submissions
| @alexandani
| @alexandani
| @alexandani
| @alexandani
| @alexandani
| @alexandani
| @alexandani
| @alexandani
and the winner is...
| @alexandani
TAKEAWAYS:
We gifted each member
of the squad
23 brand ambassadors
Engagement across all
channels when shared
| @alexandani
| @alexandani
| @alexandani
#bestfansever
| @alexandani
| @alexandani
APROACH:
Be authentic, grateful
and personable
Make your fans the star
Engage with everyone
| @alexandani
| @alexandani
RECOMMENDATIONS:
Invest in tools to analyze success
of visual content on Facebook and
Twitter
| @alexandani
RECOMMENDATIONS CONT.:
Use tools to test visual content on
Pinterest, Instagram and Tumblr
| @alexandani
RECOMMENDATIONS CONT.:
Integrate branded visual content
into your strategy that embodies
your brand without ...
| @alexandani
Thank You
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Give Your Fans What They Want: How to Apply the 80/20 Rule - BDI 4/10 Visual Content Marketing & Communications Summit

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Presentation: Give Your Fans What They Want: How to Apply the 80/20 Rule
Presented by: Jessica Woodbury, Social Media Manager, Alex & Ani
At the end of the day, the success of a social media campaign comes down to numbers and we all want to know how to reach the largest audience and hit our KPIs. Examine how to build brand loyalty and awareness by balancing content and commerce, letting the tools and analytics do the work for you.

Published in: Business, Technology
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Give Your Fans What They Want: How to Apply the 80/20 Rule - BDI 4/10 Visual Content Marketing & Communications Summit

  1. 1. | @alexandani Give Your Fans What They Want: How to Apply the 80/20 Rule
  2. 2. | @alexandani HIGHLIGHTS: #83, Internet Retailer’s 2014 Social 500 #85 Facebook & #50 Twitter, Jefferies Report 2013 #81, 8th Bridge Social Commerce IQ Retail 2013, Top 10 Facebook engagement #12, L2 Digital IQ Index 2013
  3. 3. Made in America Eco-conscious (+)Positive Energy Charity by Design
  4. 4. #motivationnation | @alexandani
  5. 5. | @alexandani
  6. 6. | @alexandani
  7. 7. | @alexandani
  8. 8. | @alexandani
  9. 9. | @alexandani Test content on Pinterest:
  10. 10. | @alexandani
  11. 11. | @alexandani
  12. 12. | @alexandani
  13. 13. | @alexandani
  14. 14. | @alexandani
  15. 15. | @alexandani TAKEAWAYS: 391% Growth Facebook 114% Growth Twitter Fans show up every day at 7 a.m. Top-performing consistently Apply across channels
  16. 16. | @alexandani Translate to Instagram:
  17. 17. | @alexandani
  18. 18. | @alexandani
  19. 19. | @alexandani DISCOVERIES: Number of fans who tag each other 40 stores in 18 states & sold in 30 countries, shared internationally Discussions how they “needed it”
  20. 20. | @alexandani DISCOVERIES CONT.: People started responding with their own positive affirmations Built a community of positivity Search #motivationnation and see
  21. 21. | @alexandani #iheartalexandani
  22. 22. | @alexandani
  23. 23. | @alexandani RESULTS: Contest ran for 2 weeks 1200 email addresses 2000 submissions
  24. 24. | @alexandani
  25. 25. | @alexandani
  26. 26. | @alexandani
  27. 27. | @alexandani
  28. 28. | @alexandani
  29. 29. | @alexandani
  30. 30. | @alexandani
  31. 31. | @alexandani and the winner is...
  32. 32. | @alexandani TAKEAWAYS: We gifted each member of the squad 23 brand ambassadors Engagement across all channels when shared
  33. 33. | @alexandani
  34. 34. | @alexandani
  35. 35. | @alexandani #bestfansever
  36. 36. | @alexandani
  37. 37. | @alexandani APROACH: Be authentic, grateful and personable Make your fans the star Engage with everyone
  38. 38. | @alexandani
  39. 39. | @alexandani RECOMMENDATIONS: Invest in tools to analyze success of visual content on Facebook and Twitter
  40. 40. | @alexandani RECOMMENDATIONS CONT.: Use tools to test visual content on Pinterest, Instagram and Tumblr
  41. 41. | @alexandani RECOMMENDATIONS CONT.: Integrate branded visual content into your strategy that embodies your brand without showing your product or service
  42. 42. | @alexandani Thank You

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