Give Your Fans What They Want: How to Apply the 80/20 Rule - BDI 4/10 Visual Content Marketing & Communications Summit

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Presentation: Give Your Fans What They Want: How to Apply the 80/20 Rule …

Presentation: Give Your Fans What They Want: How to Apply the 80/20 Rule
Presented by: Jessica Woodbury, Social Media Manager, Alex & Ani
At the end of the day, the success of a social media campaign comes down to numbers and we all want to know how to reach the largest audience and hit our KPIs. Examine how to build brand loyalty and awareness by balancing content and commerce, letting the tools and analytics do the work for you.

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  • 1. | @alexandani Give Your Fans What They Want: How to Apply the 80/20 Rule
  • 2. | @alexandani HIGHLIGHTS: #83, Internet Retailer’s 2014 Social 500 #85 Facebook & #50 Twitter, Jefferies Report 2013 #81, 8th Bridge Social Commerce IQ Retail 2013, Top 10 Facebook engagement #12, L2 Digital IQ Index 2013
  • 3. Made in America Eco-conscious (+)Positive Energy Charity by Design
  • 4. #motivationnation | @alexandani
  • 5. | @alexandani
  • 6. | @alexandani
  • 7. | @alexandani
  • 8. | @alexandani
  • 9. | @alexandani Test content on Pinterest:
  • 10. | @alexandani
  • 11. | @alexandani
  • 12. | @alexandani
  • 13. | @alexandani
  • 14. | @alexandani
  • 15. | @alexandani TAKEAWAYS: 391% Growth Facebook 114% Growth Twitter Fans show up every day at 7 a.m. Top-performing consistently Apply across channels
  • 16. | @alexandani Translate to Instagram:
  • 17. | @alexandani
  • 18. | @alexandani
  • 19. | @alexandani DISCOVERIES: Number of fans who tag each other 40 stores in 18 states & sold in 30 countries, shared internationally Discussions how they “needed it”
  • 20. | @alexandani DISCOVERIES CONT.: People started responding with their own positive affirmations Built a community of positivity Search #motivationnation and see
  • 21. | @alexandani #iheartalexandani
  • 22. | @alexandani
  • 23. | @alexandani RESULTS: Contest ran for 2 weeks 1200 email addresses 2000 submissions
  • 24. | @alexandani
  • 25. | @alexandani
  • 26. | @alexandani
  • 27. | @alexandani
  • 28. | @alexandani
  • 29. | @alexandani
  • 30. | @alexandani
  • 31. | @alexandani and the winner is...
  • 32. | @alexandani TAKEAWAYS: We gifted each member of the squad 23 brand ambassadors Engagement across all channels when shared
  • 33. | @alexandani
  • 34. | @alexandani
  • 35. | @alexandani #bestfansever
  • 36. | @alexandani
  • 37. | @alexandani APROACH: Be authentic, grateful and personable Make your fans the star Engage with everyone
  • 38. | @alexandani
  • 39. | @alexandani RECOMMENDATIONS: Invest in tools to analyze success of visual content on Facebook and Twitter
  • 40. | @alexandani RECOMMENDATIONS CONT.: Use tools to test visual content on Pinterest, Instagram and Tumblr
  • 41. | @alexandani RECOMMENDATIONS CONT.: Integrate branded visual content into your strategy that embodies your brand without showing your product or service
  • 42. | @alexandani Thank You