Great Content:
10 Tips on Fueling your Social Networking Engine
@VictorGaxiola
Agenda

Key Tenets of Content

10 Practical Tips

http://www.actiance.com/resources
Key Tenets of Content on Social
Content is the fuel that feeds social engagement
Drives conversations
Adds value (4E’s)
Il...
10 Tips to Fuel your Social Networking Engine
1. Define what it means to be social
2. Define your audience
3. Use content ...
Tip 1- Define What it Means to be Social
Tip 1- Define What it Means to be Social

Amplify!
Tip 2 - Define Your Audience
Tip 3 – Use Content that meets the 4E’s

Entertain

Educate
Enrich

Engage
Tip 3 – Use Content that meets the 4E’s
Entertain
Tip 3 – Use Content that meets the 4E’s
Educate
Tip 3 – Use Content that meets the 4E’s
Enrich
Tip 3 – Use Content that meets the 4E’s
Engage
Tip 4 – Mix up you Content

Professional

Personal
Tip 4 – Mix up you Content

80/20
Tip 5 – Use various types of content
Article links
Photos
Images
Videos

Infographics
Polls
Questions
Tip 6- Identify your content sources
Tip 6- Identify your content sources
Tip 7 – Learn How to Share: From Others
Tip 7 – Learn How to Share: Curated
Tip 7 – Learn How to Share: Creative
Tip 7 – Learn How to Share: Reactive
Tip 8 – Exercise an Authentic Voice
Tip 8 – Exercise an Authentic Voice
Tip 9- Learn how much and when to share content
Tip 10 – Measure your Results
In summary
1. Define what it means to be social
2. Define your audience
3. Use content that meets the 4E’s
4. Mix up your ...
Questions?
@VictorGaxiola
Upcoming SlideShare
Loading in …5
×

Great Content: The Fuel that Feeds Your Social Networking Engine - BDI 10/15/13 Financial Services Social Business Leadership Forum

222 views

Published on

Presentation: Great Content: The Fuel that Feeds Your Social Networking Engine
Presented by: Victor Gaxiola, Subject Matter Expert - Social Media, Actiance, Inc
Every organization has a vast array of content. Enabling the sharing of that content in a social forum – through tweets, viral updates, blogs and groups is the fuel that feeds your social network. Based on his new white paper, join, Actiance’s Victor Gaxiola as he shares tips on how you can effectively plan your social content strategy for success

www.bdionline.com

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
222
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Great Content: The Fuel that Feeds Your Social Networking Engine - BDI 10/15/13 Financial Services Social Business Leadership Forum

  1. 1. Great Content: 10 Tips on Fueling your Social Networking Engine
  2. 2. @VictorGaxiola
  3. 3. Agenda Key Tenets of Content 10 Practical Tips http://www.actiance.com/resources
  4. 4. Key Tenets of Content on Social Content is the fuel that feeds social engagement Drives conversations Adds value (4E’s) Illustrates thought leadership Provided in multiple formats Easy to amplify/share Can be a mix of professional and personal
  5. 5. 10 Tips to Fuel your Social Networking Engine 1. Define what it means to be social 2. Define your audience 3. Use content that meets the 4E’s 4. Mix up your content 5. Use various types of content 6. Identify your content sources 7. Learn how to share 8. Exercise an authentic voice 9. Learn how much and when to share content 10. Measure your results
  6. 6. Tip 1- Define What it Means to be Social
  7. 7. Tip 1- Define What it Means to be Social Amplify!
  8. 8. Tip 2 - Define Your Audience
  9. 9. Tip 3 – Use Content that meets the 4E’s Entertain Educate Enrich Engage
  10. 10. Tip 3 – Use Content that meets the 4E’s Entertain
  11. 11. Tip 3 – Use Content that meets the 4E’s Educate
  12. 12. Tip 3 – Use Content that meets the 4E’s Enrich
  13. 13. Tip 3 – Use Content that meets the 4E’s Engage
  14. 14. Tip 4 – Mix up you Content Professional Personal
  15. 15. Tip 4 – Mix up you Content 80/20
  16. 16. Tip 5 – Use various types of content Article links Photos Images Videos Infographics Polls Questions
  17. 17. Tip 6- Identify your content sources
  18. 18. Tip 6- Identify your content sources
  19. 19. Tip 7 – Learn How to Share: From Others
  20. 20. Tip 7 – Learn How to Share: Curated
  21. 21. Tip 7 – Learn How to Share: Creative
  22. 22. Tip 7 – Learn How to Share: Reactive
  23. 23. Tip 8 – Exercise an Authentic Voice
  24. 24. Tip 8 – Exercise an Authentic Voice
  25. 25. Tip 9- Learn how much and when to share content
  26. 26. Tip 10 – Measure your Results
  27. 27. In summary 1. Define what it means to be social 2. Define your audience 3. Use content that meets the 4E’s 4. Mix up your content 5.Endvarious types of content Use 6. Identify your content sources 7. Learn how to share 8. Exercise an authentic voice 9. Learn how much and when to share content 10. Measure your results
  28. 28. Questions? @VictorGaxiola

×