Case Study: Using Social Media and Mobile to Connect with Clients
Presented by: Sheryl Larson, Senior Vice President, Digital Marketing, Northern Trust
After hearing this presentation on Northern Trust’s evolution of social and mobile marketing tactics you will come away with practical tips and idea starters to stay connected with clients in meaningful ways. Sheryl will share how the global financial institution engages its target audiences through an array of integrated marketing and communications initiatives including social media and mobile while balancing risk and regulatory considerations. Sheryl will walk attendees through best practices, lessons learned, key performance indicators and a guide on how to develop and execute strategies for digital communications, including Facebook, LinkedIn, Twitter, YouTube, mobile apps and SMS.