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Case Study: Tyson Foods: Social Media Engagement for Cause Branding and Community Building ...
Case Study: Tyson Foods: Social Media Engagement for Cause Branding and Community Building
Presented by: Ed Nicholson, Director of Community and Public Relations, Tyson Foods, Inc.
Tyson Foods has become a corporate leader in the fight against hunger by engaging key stakeholders through social media channels. Tyson uses social media channels to not only spotlight the company’s own work in hunger relief, but to also build community by creating awareness of the issue of hunger and those involved.