Trust Me, I’m a BankerBuilding trust using social media channels    Social Media & Financial Services Forum | March 19, 20...
ZOMG LIKE US WE  HAVE THE BEST CHECKING EVAR!                  Psssst. Wanna buy a                   checking account?
In Summation1.Be yourself.1.Be nice.1.Bring donuts.
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leaders...
Upcoming SlideShare
Loading in...5
×

Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leadership Forum

203

Published on

Case Study: Trust Me, I'm a Banker: Building Consumer Trust with Social Media
An online only financial institution can be a barrier to trust, especially if new and potential customers are interested in switching after a negative experience with their current bank. PerkStreet uses social media channels to make authentic personal connections and help repair those trust issues and build a long-lasting relationship.
Presented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial

www.bdionline.com

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
203
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leadership Forum

  1. 1. Trust Me, I’m a BankerBuilding trust using social media channels Social Media & Financial Services Forum | March 19, 2013 | #BDI1 Jennifer Spencer (@jennalyns) Digital Communications & Community Manager PerkStreet Financial (@perkstreet)
  2. 2. ZOMG LIKE US WE HAVE THE BEST CHECKING EVAR! Psssst. Wanna buy a checking account?
  3. 3. In Summation1.Be yourself.1.Be nice.1.Bring donuts.

×