THE USE OF WEBCASTING TO
ENGAGE WITH INTERNAL
STAKEHOLDERS

Trevor Loe
Vice President
Vintage Filings, a PR Newswire compa...
TREVOR LOE
Vice President
Vintage Filings,
a PR Newswire company
Trevor.Loe@prnewswire.com

@trevorloe

November 12, 2013 ...
PR Newswire is the global leader
in innovative communications
and marketing services,
enabling organizations to
connect an...
Webcasting Can Help
Webcasts provide a dynamic and effective platform
for communication both externally and internally
• A...
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorl...
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorl...
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorl...
TOWNHALLS
Executive speeches to
staff with possible Q&A

TRAINING
Cost-effective training for
staff in multiple locations
...
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorl...
3 Different Cases For
Using Webcasting To
Reach Unique
Audiences
November 12, 2013 // CASE STUDY: Content Marketing Best P...
A Major Utility Company in the Northeast

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms ...
A Major Financial Insitution
• Monthly Training Sessions for staff at multiple
locations
• Average 10K-15K participants pe...
A Nationwide Non-Profit Organization
• Monthly training sessions for staff and
volunteers
• Host Monthly Online Donor Even...
4 Tips For Creating Great Webcasts

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Att...
1. Know Your Audience

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clie...
2. Keep It Simple

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
...
3. Be Creative & Engaging

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New ...
4. Provide a Clear Call To Action

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attr...
The Use of Webcasting to Engage with Internal Stakeholders - BDI 11/12/13 The Future of Collaboration & Internal Communica...
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The Use of Webcasting to Engage with Internal Stakeholders - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

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Presentation: The Use of Webcasting to Engage with Internal Stakeholders
Presented by: Trevor Loe, Vice President, Sales, Vintage Filings, a PR Newswire Company

www.bdionline.com

Published in: Business, Design
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The Use of Webcasting to Engage with Internal Stakeholders - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

  1. 1. THE USE OF WEBCASTING TO ENGAGE WITH INTERNAL STAKEHOLDERS Trevor Loe Vice President Vintage Filings, a PR Newswire company
  2. 2. TREVOR LOE Vice President Vintage Filings, a PR Newswire company Trevor.Loe@prnewswire.com @trevorloe November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  3. 3. PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  4. 4. Webcasting Can Help Webcasts provide a dynamic and effective platform for communication both externally and internally • Announce new products and services • Provide a cost-effective alternative to traditional training sessions • Access new channels to make your communications plans more efficient • Brief staff in multiple locations simultaneously November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  5. 5. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  6. 6. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  7. 7. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  8. 8. TOWNHALLS Executive speeches to staff with possible Q&A TRAINING Cost-effective training for staff in multiple locations CRISIS MANAGEMENT Quickly communicate with staff during emergencies November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  9. 9. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  10. 10. 3 Different Cases For Using Webcasting To Reach Unique Audiences November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  11. 11. A Major Utility Company in the Northeast November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  12. 12. A Major Financial Insitution • Monthly Training Sessions for staff at multiple locations • Average 10K-15K participants per event • Questions are solicited ahead of time due to the volume of participants on each call. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  13. 13. A Nationwide Non-Profit Organization • Monthly training sessions for staff and volunteers • Host Monthly Online Donor Events – Private Paid Event – URL / Password Protected • Attendance for training and private events continues to rise. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  14. 14. 4 Tips For Creating Great Webcasts November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  15. 15. 1. Know Your Audience November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  16. 16. 2. Keep It Simple November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  17. 17. 3. Be Creative & Engaging November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
  18. 18. 4. Provide a Clear Call To Action November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
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