Social Media@Kodak - BDI 7/15/2010 Search & Social Leadership Forum

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Presentation: Social Media @ Kodak
Presented by: Thomas Hoehn, Director, Interactive Marketing and Convergence Media, Eastman Kodak Company
We are all aware of how crucial it is to maintain the reputation of a brand. Positive and negative comments about your brand, products, or category abound in social media. Positive comments certainly reinforce your brand. Negative conversations can provide an opportunity for you to turn it around and also help your brand. In this session learn how Kodak is leveraging new tools and technologies that allow more people to engage in conversations that drive their business.

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Social Media@Kodak - BDI 7/15/2010 Search & Social Leadership Forum

  1. 1. Social Media@Kodak BDI’s Search and Social Leadership Forum July 15, 2010 Thomas J. Hoehn Director, Interactive and Web Marketing tom@kodak.com Twitter: @tomhoehn
  2. 2. Eastman Kodak Company, Business Confidential one why social media for EK two the “ripcurl” three 2 examples four 2010 – the map five q & tweet 2
  3. 3. Eastman Kodak Company, Business Confidential The worst thing anybody can say about Kodak is ... Nothing. 3
  4. 4. Eastman Kodak Company, Business Confidential Marketing via social media Drives value: • a new platform to amplify our messages • where the customers are • rich conversations with communities • low barrier to entry & cost • fast. . .faster. . .then FASTEST • seen as a leader in the industry • great brand associations (Google, Dell, Facebook, Yahoo!, LinkedIn, Southwest, Oracle, Coke) 4
  5. 5. Eastman Kodak Company, Business Confidential Strategy – The Ripcurl 5
  6. 6. Eastman Kodak Company, Business Confidential Strategy – The Ripcurl More here: http://moblogsmoproblems.blogspot.com/2009/07/social-media-mavens-interview-with_29.html 6
  7. 7. Eastman Kodak Company, Business Confidential Example - A Case Study: Kodak Pocket Video Cameras & Social Media Marketing – July’08-Present Launch July 2008 “Side by sides” featured in November 7
  8. 8. Eastman Kodak Company, Business Confidential Kodak Zi8 …with IS, mic jack, and flexible USB! 8
  9. 9. Eastman Kodak Company, Business Confidential Enter the Kodak Zx1 The Bleep 9
  10. 10. Eastman Kodak Company, Business Confidential The scoop right from the source. 10
  11. 11. Eastman Kodak Company, Business Confidential The next “Z” – Doh! 11
  12. 12. Eastman Kodak Company, Business Confidential Listening and Measuring 12
  13. 13. Eastman Kodak Company, Business Confidential Example 2 – Tradeshow: IPEX May 2010 Kodak used its social media arsenal including: - Blog posts - Twitter - Kodak B2B YouTube channel - Facebook - Flickr PhotoStream Kodak maintained an impressive ~60% SOV compared to Companies X & Y 13
  14. 14. 2010: The Kodak Social Media Map 14
  15. 15. Eastman Kodak Company, Business Confidential Q & Tweet 15

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