Presentation: Social Media @ Kodak
Presented by: Thomas Hoehn, Director, Interactive Marketing and Convergence Media, Eastman Kodak Company
We are all aware of how crucial it is to maintain the reputation of a brand. Positive and negative comments about your brand, products, or category abound in social media. Positive comments certainly reinforce your brand. Negative conversations can provide an opportunity for you to turn it around and also help your brand. In this session learn how Kodak is leveraging new tools and technologies that allow more people to engage in conversations that drive their business.