The Evolving Patient Journey - BDI 2/25/14 The Future of Healthcare Communications Summit
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Presentation: The Evolving Patient Journey ...
Presentation: The Evolving Patient Journey
Presented by: Meredith Ressi, VP, Multichannel Marketing Solutions, Decision Resources Group
Healthcare communications today require an understanding of the complexity of patient decision making and how patients navigate the health system to get the care they need. What are the emerging trends in patient engagement, and how does channel reliance vary along the treatment continuum?
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