5/9/20131Social Media Marketing Summit for Law FirmsBen Ortman – Global AccountsSocial Media Marketing Summit for Law Firm...
5/9/20132Our Mission.Connect the world’s professionals to makethem more productive and successfulUSBrazil4M+ChinaRussia75M...
5/9/20133Our Vision.Create economic opportunity for everyprofessional in the worldThe value we bring to our membersIdentit...
5/9/201347Why Members Turn to LinkedInIdentity: LinkedIn is helping members network, find, and be found8
5/9/201352B+Network UpdatesViewed Weekly1.5M+ProfessionalGroupsInsights: Members share and keep up with industry trends & ...
5/9/20136Influencers to follow on LinkedIn200+1227% of our uniquevisitors come frommobileEverywhere
5/9/20137Driving Connectivityhttp://inmaps.linkedinlabs.com/What does this mean for law firms?
5/9/20138LinkedIn helps companies to…HireEngage the world’sbest passive talentSellEngage the world’sdecision makersMarketE...
5/9/20139…Hiring on LinkedIn
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The Convergence of Traditional Branding and Talent Branding Through Social Media - BDI 5/9/13 Social Media Marketing for Law Firms Summit

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Presentation: The Convergence of Traditional Branding and Talent Branding Through Social Media
Presented by: Ben Ortman, Global Accounts, LinkedIn

www.bdionline.com

Published in: Business, Career
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The Convergence of Traditional Branding and Talent Branding Through Social Media - BDI 5/9/13 Social Media Marketing for Law Firms Summit

  1. 1. 5/9/20131Social Media Marketing Summit for Law FirmsBen Ortman – Global AccountsSocial Media Marketing Summit for Law FirmsMost Popular Most EndorsedEarliest Adopter Most ConnectedHowardGreensteinKevinOKeefeSuzanneWienerAlexRomanovich
  2. 2. 5/9/20132Our Mission.Connect the world’s professionals to makethem more productive and successfulUSBrazil4M+ChinaRussia75M+12M+3M+11M+UK 1M+2M+South Africa800K+PolandCanada7M+Mexico4M+Argentina2M+5M+France4M+Spain2M+Germany4M+ItalyIndia19M+Indonesia1.5M+Vietnam500K+AustraliaJapan800K+1M+NigeriaUkraine500K+Middle East6M+Turkey2M+Global Expansion225,000,000+registered members (as of May 3rd, 2013)
  3. 3. 5/9/20133Our Vision.Create economic opportunity for everyprofessional in the worldThe value we bring to our membersIdentity. Insights. Everywhere.
  4. 4. 5/9/201347Why Members Turn to LinkedInIdentity: LinkedIn is helping members network, find, and be found8
  5. 5. 5/9/201352B+Network UpdatesViewed Weekly1.5M+ProfessionalGroupsInsights: Members share and keep up with industry trends & ideas9Customized content,tailored to the memberLike-minded people are sharing1M+Publishers65KWeekly Company Shares175MCompany Follows3.1MWeekly Member Shares
  6. 6. 5/9/20136Influencers to follow on LinkedIn200+1227% of our uniquevisitors come frommobileEverywhere
  7. 7. 5/9/20137Driving Connectivityhttp://inmaps.linkedinlabs.com/What does this mean for law firms?
  8. 8. 5/9/20138LinkedIn helps companies to…HireEngage the world’sbest passive talentSellEngage the world’sdecision makersMarketEngage mosteffectively withprofessionalsLaw Firms are Branding, Marketing and…
  9. 9. 5/9/20139…Hiring on LinkedIn

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