Case Study: Text4baby
Presented by: Shwen Gwee, Vice President, Digital Health, Edelman & Susan Can, Director, Corporate Equity, Johnson & Johnson
Text4baby is a free mobile health information service that delivers customized text messages with critical health information to new and expectant mothers. The informative messages are delivered three times per week, and are timed to the mother's due date or their baby’s date of birth. In its first two years, text4baby has harnessed the power of text messaging to share information and open the lines of communication to reach over 250,000 people in the U.S. The implementing partner is the National Healthy Mothers, Healthy Babies Coalition (HMHB), and the founding sponsor of text4baby is Johnson & Johnson.