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Tasti D-Lite - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables
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Tasti D-Lite - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables


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Case Study: Tasti D-Lite …

Case Study: Tasti D-Lite
Presented by: BJ Emerson, VP Technology, Tasti D-Lite LLC
Using Social and Location-Based Technology to Reward Brand Loyalty
• Understand the opportunities for innovation in customer engagement that help drive loyalty
• Identify ways of integrating conventional loyalty programs with mobile and LBS applications
• Learn how to gain the insights required to deploy a successful location based marketing campaign
• Discover lessons learned and how Tasti D-Lite has enabled customers to share their loyalty and location activity online
• Uncover the consumer benefits of receiving tangible rewards through the social friendly POS application and TastiRewards program

Published in: Business, Technology

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  • 1. Using Social To Reward Brand Loyalty BJ Emerson VP TechnologyTasti D-Lite and Planet Smoothie@tastidlite @planetsmoothie @BJ_Emerson
  • 2. BJ Emerson: Technology Pioneer President, A/V Club (circa 1984)
  • 3. Courtesy Home Box Office
  • 4. © Tasti D-Lite, LLC 2007 4
  • 5. This is NOT a Strategy
  • 6. Tasti D-Lite Social and Mobile MilestonesMashable’s Foursquare SNAP Top 40 QSR Applied Brands “Nearby Specials” Technology Launch Partneron Twitter Launch Partner Award and Case Study Twitter TastiRewards RSPA RetailNow Google “Offers” Business 101 Loyalty Program Launch Partner Innovative Case Study Launch Solutions Award
  • 7. Before LBS© Tasti D-Lite, LLC 2007 7
  • 8. 13
  • 9. We used to call itstalking.Now we call itLocation-basedMarketing. 14
  • 10. Before After
  • 11.
  • 12. 1 out of 5 members are allowing connections toat least one social network to enable the sharing ofautomated loyalty messages. Number of social networks that users are enabling connections to: 1 Network 63.64% 2 Networks 24.83% 3 Networks 11.54% 44.92%NetworkPreferences: 18.68% 36.41%
  • 13. Frequency and Average Sale
  • 14. Side Effects Loyalty customers spend more. Social and mobile elements offer more program features and benefits. Better visibility and connections to core customers. keyword rich social mentions influence search results Press, awards, books.
  • 15. BooksThe Third Screen:By Chuck MartinSocial Location MarketingBy Simon SaltSocial Networking Made EasyBy Miriam SalpeterLocation Based Marketing for DummiesBy Aaron Strout and Mike SchneiderLikeable Social MediaBy Dave KerpenThe Power of FoursquareBy Carmine Gallo 26
  • 16. Coming Fall 2012The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave 27
  • 17. Mechanics vs. Dynamics 28
  • 18. © Tasti D-Lite, LLC 2007 29
  • 19. Bridgingthe Gap
  • 20. DOOH(Digital-out-of-Home)POSIntegration
  • 21.
  • 22. BONUSSLIDE! 33
  • 23. The Moral of the StoryFind out how your customers are engaging.Build systems/apps that enable them to share.Celebrate with them.Get creative with mobility.Be responsible.Think long term.Take a risk.Invest in relationships.
  • 24. Thank YouEmail: bemerson@tastidlite.comTwitter: @tastidlite @planetsmoothie @BJ_Emerson