Tapping the Power of Patient Advocacy - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies and Roundtables
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Case Study: Tapping the Power of Patient Advocacy...
Case Study: Tapping the Power of Patient Advocacy
Presented by: Gregg Fisher, Managing Director, LBi Health & Matt Britton, CEO, MRY
Gregg and Matt will demonstrate how to use social media techniques and technology to develop patient influencers into brand advocates. They will provide a useful ‘how to’ framework and share case examples from within and beyond Health care.
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