Presentation: Putting the Customer at the Center: How American Airlines Uses Instagram & Vine
Presented by: Stephanie Scott, Social Media Specialist, American Airlines
American Airlines believes listening to customers powers an effective social media strategy. On Instagram and Vine, as on its other social networks, American uses customer feedback and engagement data to continually refine its content strategy. In addition to leveraging data to improve content, American puts the customer at the center by repurposing user-generated content and engaging influencers directly.