February 9, 2011BNY Mellon’s Collaborative Social Media ProgramSusan RiversCorporate CommunicationsBusiness Development In...
BNY Mellon Facts    Leading global asset management and    securities servicing company    Clientele: institutions, corpor...
Corporate Communications Social MediaTask Force 2009                             What is social media? Myths              ...
Common objections and myths     We needIt’s try Facebook/Twitter/LinkedIn              to primarily for pushing     Regula...
Task Force recommendations lay the foundation                             Testing                     Training - Evangeliz...
Listening is the first stepWhat?Who?Industry buzz or trend?Misuse of name/logoHow can we monitor it all?6
Monitoring with Radian6Online Reputation Management7
Challenging the old communications paradigm      Social Media blurs traditional audience categories8
Integrated communications builds a stronger brand                       Corporate                     Communications      ...
Walking the talk at BNY Mellon                       Steering Committee               All lines of business and business p...
Governance structure is evolving          Top-down             More circular,     Hub & Spoke:     organizational model   ...
Facebook     Seeking ways to permit interactivity within compliance requirements12
LinkedIn     Looking to develop record archiving of InMails for compliance13
Twitter bnymellon_corp        Requires extensive training on writing crisp Tweets14
Next Step to Integrated Approach:Working toward industry-wide consensus     Regulators would reassess     current regulati...
Thank youSusan RiversGlobal Head of Wealth Management Corporate CommunicationsBNY Mellonsusan.rivers@bnymellon.com617-722-...
Upcoming SlideShare
Loading in...5
×

Susan Rivers BNY Mellon Wealth Management Presentation: BDI 2/9/11 Financial Services Social Communications Leadership Forum

2,409

Published on

Presentation by: Susan Rivers, Vice President, Global Head Corporate Communications, BNY Mellon Wealth Management

www.bdionline.com

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,409
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Susan Rivers BNY Mellon Wealth Management Presentation: BDI 2/9/11 Financial Services Social Communications Leadership Forum"

  1. 1. February 9, 2011BNY Mellon’s Collaborative Social Media ProgramSusan RiversCorporate CommunicationsBusiness Development InstituteFinancial Services Social Communications Leadership ForumNew York
  2. 2. BNY Mellon Facts Leading global asset management and securities servicing company Clientele: institutions, corporations, high-net worth individuals/families $25 trillion in assets under custody or administration $1.17 trillion under management Formed by the 2007 merger of Bank of New York and Mellon Financial Based in New York with a global work force of more than 47,0002
  3. 3. Corporate Communications Social MediaTask Force 2009 What is social media? Myths and facts. Who is using it? How are they using it? How can social media support business goals? What kind of governance will we need?3
  4. 4. Common objections and myths We needIt’s try Facebook/Twitter/LinkedIn to primarily for pushing Regulation a clientallowpeopledo use it Anybody For young blog or aanything Our It’s can write a us to B2Bwon’t– base doesn’t Tweet fad ever-changing and see what sticks marketing materials4
  5. 5. Task Force recommendations lay the foundation Testing Training - Evangelizing Strategy Access Governance Policy Procedures Listening5
  6. 6. Listening is the first stepWhat?Who?Industry buzz or trend?Misuse of name/logoHow can we monitor it all?6
  7. 7. Monitoring with Radian6Online Reputation Management7
  8. 8. Challenging the old communications paradigm Social Media blurs traditional audience categories8
  9. 9. Integrated communications builds a stronger brand Corporate Communications Corporate Human Marketing Resources9
  10. 10. Walking the talk at BNY Mellon Steering Committee All lines of business and business partners Team approach in finding solutions Program Resources Access Policy Staffing Technology Process Outside expertise Regulation Strategy Training10
  11. 11. Governance structure is evolving Top-down More circular, Hub & Spoke: organizational model fluid organization Considered ideal11
  12. 12. Facebook Seeking ways to permit interactivity within compliance requirements12
  13. 13. LinkedIn Looking to develop record archiving of InMails for compliance13
  14. 14. Twitter bnymellon_corp Requires extensive training on writing crisp Tweets14
  15. 15. Next Step to Integrated Approach:Working toward industry-wide consensus Regulators would reassess current regulations Industry groups set best practices (i.e. Financial Services Roundtable) Regulators and industry • Agree on rules • Keep up with evolving technology15
  16. 16. Thank youSusan RiversGlobal Head of Wealth Management Corporate CommunicationsBNY Mellonsusan.rivers@bnymellon.com617-722-7193

×