Social Media PowersWorkforce WellnessCase Study:Get Active ChallengeBill Pokluda, CEBS, CWWS
AgendaWho is Daymon WorldwideMedical Plan Strategy and Wellness OfferingsShape Up: Get Active ChallengeResults        ...
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Who is Daymon?Global leader in building brands through business solutions andservices with our Partners   Private Label /...
Health & Wellness StrategyKeep medical plan costs lowIncrease productivity through reduction in absenteeism and presente...
Wellness Offerings Health Risk Assessment                           Online Wellness ProgramsHealthy Lifestyle Coaching    ...
Daymon Case Study Web-based social networking platform for health Participants track activity    Weight Loss    Exerci...
Daymon Case Study                    10
Get Active Challenge                       11
Social Networking                    12
Team Identity                13
Tracking Activity                    14
E-mails from the Program                           15
Welcome Package                  16
Welcome Package                  17
2011 Get Active ResultsJune to Sept (12 weeks) 42 teams / 300 associates    25% participation rate    61% Female / 39% ...
2011 Get Active Participant Feedback I have lost weight and feel more healthy. I saw many people use this program as a s...
Program Benefits Cost-effective approach to behavior change      Unexpected results Promotes positive corporate culture...
Thank You
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Social Media Powers Workforce Wellness at Daymon Worldwide - BDI 6/28/12 Social Media & Internal Communications Case Studies Summit

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Case Study: Social Media Powers Workforce Wellness at Daymon Worldwide
Presented by: William Pokluda, Senior Manager, Global Benefits and Mobility, Daymon Worldwide
Daymon Worldwide is a full-service global retail branding and sourcing partner with 20,000 associates in 25 countries. Bill Pokluda, a benefits and workplace wellness professional, will share how Daymon Worldwide created and launched a successful team-based social media powered wellness program, Shapeup (http://www.shapeup.com/) in partnership with Aetna.
www.bdionline.com

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Social Media Powers Workforce Wellness at Daymon Worldwide - BDI 6/28/12 Social Media & Internal Communications Case Studies Summit

  1. 1. Social Media PowersWorkforce WellnessCase Study:Get Active ChallengeBill Pokluda, CEBS, CWWS
  2. 2. AgendaWho is Daymon WorldwideMedical Plan Strategy and Wellness OfferingsShape Up: Get Active ChallengeResults 2
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. Who is Daymon?Global leader in building brands through business solutions andservices with our Partners  Private Label / Store  Privately Held; Founded Brands in 1970  In-Store Demonstrations  Over 20,000 Associates  Retail Merchandising  Customer Teams in 25+ countries 6
  7. 7. Health & Wellness StrategyKeep medical plan costs lowIncrease productivity through reduction in absenteeism and presenteeismCreate a culture of health that motivates everyone to get and stay healthy 7
  8. 8. Wellness Offerings Health Risk Assessment Online Wellness ProgramsHealthy Lifestyle Coaching Disease Management Maternity Management Nurseline Blueprint for Wellness Annual Flu Shots (biometric screenings) Annual Health Fair Mammography Bus Health Webinars Fruit Bowls Shuttle to the Train Flexible Summer Hours Passport to Health Bicycles (Wellness Challenge) Get Active Aetna / Shape Up 8
  9. 9. Daymon Case Study Web-based social networking platform for health Participants track activity  Weight Loss  Exercise Minutes  Pedometer Steps Share health goals and activity interests Build group of supporters / team Team Competitions Branded Shapeup program through Aetna 9
  10. 10. Daymon Case Study 10
  11. 11. Get Active Challenge 11
  12. 12. Social Networking 12
  13. 13. Team Identity 13
  14. 14. Tracking Activity 14
  15. 15. E-mails from the Program 15
  16. 16. Welcome Package 16
  17. 17. Welcome Package 17
  18. 18. 2011 Get Active ResultsJune to Sept (12 weeks) 42 teams / 300 associates  25% participation rate  61% Female / 39% Male 69% of participants reported a loss of weight  Average weight loss: 8.5 lbs per person  22% lost 10 or more lbs. 75% of participants reported being more physically active Financial Reward  Members of top three teams from each division received: o “Free Pay Period of Medical” o $50 Gift Card if Not Enrolled in Medical Plan 18
  19. 19. 2011 Get Active Participant Feedback I have lost weight and feel more healthy. I saw many people use this program as a springboard for healthier living. I was able to lose 21 pounds keeping active. I became more active, gained energy and made healthier choices. Developed my endurance with physical activity. Lost 7 pounds total and have worked on eating better and focusing not so much on a number but how clothing fits now as to before. I am walking more now then I have in the past 10 years. Thank you for the boost. I have my first 4K walk on 9/24/2011. I will keep on walking. 19
  20. 20. Program Benefits Cost-effective approach to behavior change  Unexpected results Promotes positive corporate culture  Can include “ALL” associates Word-of-mouth promotionNext Steps Offer Internationally 20
  21. 21. Thank You

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