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Case Study: Social media in a broker dealer environment
Using social media within the structure of a highly regulated broker dealer environment presents compliance and creative challenges. Starting from a corporate culture that understood and embraced the importance of social media to developing the mission, process, and procedures to meet strict regulatory requirements, Putnam Investments is an example of how social media can be used in the asset management industry.
Presented by: Derek Stern, Assistant Director of Broker Dealer Compliance, Putnam Investments