Case Study: Social Media - Getting Started in a Heavily Regulated Environment
Presented by: Gigi Peterkin, Associate Director of Interactive Media, AstraZeneca
From the national stage to living rooms on Main Street, healthcare is under a collective microscope – perhaps moreso now than at any other time in our history. With all eyes on the industry, is now the time to jump into social media or is it better to sit back and “ride it out”, waiting for the FDA to present a road map in the form of governance? Whatever your thoughts on timing, getting into the ‘social media game’ in a regulated industry presents a unique set of challenges and risks. From organizing internally to executing externally, I’ll share insights on how we got off the ground at AstraZeneca – and where we go from here.