What we do…                                  Gather business cases                                  ¨ Increase revenue   ...
Case studyAnnual two-day conference for entireCorporate Communications team and allregional communicators.     §  Before,...
People and processes aremore important than theactual technology.1.  Know your audience, identify    the goals, design the...
Before
Invite team members,engage througheducation-Create a community online priorto the event (in this case, we usedSF chatter)-...
Top-down engagementto boost adoptionRely on executives and otherinfluencers to set the stage andillustrate the potential va...
During
Inside-out approachTest and learn whenever possible.Start internally. If you don t get itchances are your customers orclie...
Instructions at every table
Always have Plan B
Social Media in a box§    Chatter mobile§    Instant audience feedback§    Word clouds§    Photo booth§    Story booth
After
Post-conference•    Extended group from event to go-forward•    Published all questions, reached out for     answers•    O...
Questions, discussion
Social Collaboration: Managing Engagement Before, During and After Events - BDI 6/28/12 Social Media & Internal Communicat...
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Social Collaboration: Managing Engagement Before, During and After Events - BDI 6/28/12 Social Media & Internal Communications Case Studies Summit

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Case Study: Social Collaboration: Managing Engagement Before, During and After Events
Presented by: Kelli Carlson-Jagersma, Vice President, Collaboration Strategist, Wholesale Social Strategy, Wells Fargo Bank
Social collaboration: managing engagement before, during and after events Practical applications of social media in the organization. How do you get the best out of social media tools, both in terms of managing an event and in terms of capturing what goes on at the event? Presentation will cover integrating a collaboration model into the design of a large (internal) conference to raise awareness and education for long term adoption and collaboration. Topics included:
Before, during and after – selecting the right technology (or bundle) to use at your event
Inside-out approach
Test and learn in a safe environment
Top-down engagement to boost adoption
Photobooth and storybooth
Gamification
www.bdionline.com

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Social Collaboration: Managing Engagement Before, During and After Events - BDI 6/28/12 Social Media & Internal Communications Case Studies Summit

  1. 1. What we do… Gather business cases ¨ Increase revenue ¨ Enhanced Ux or service þ Knowledge þ Cost-reduction þ Connecting peopleWells Fargo Wholesale Banking Evaluate tools. Test & learn. §  50+ business lines ¨ NewsGator þ Salesforce Chatter §  24 overseas offices þ Jive Engage 5.0 §  8 overseas branches §  33 countries and expanding SoMoLo þ Social þ Mobile þ Local §  Serving customers in 130 countries
  2. 2. Case studyAnnual two-day conference for entireCorporate Communications team and allregional communicators. §  Before, during and after §  Selecting the right technology (or bundle) to use §  Inside-out approach §  Test and learn in a safe environment §  Top-down engagement to boost adoption §  Social media in a box
  3. 3. People and processes aremore important than theactual technology.1.  Know your audience, identify the goals, design the process model and then select the technology.2.  Identify and train community managers.
  4. 4. Before
  5. 5. Invite team members,engage througheducation-Create a community online priorto the event (in this case, we usedSF chatter)-Invite team members-Demonstrate capabilities
  6. 6. Top-down engagementto boost adoptionRely on executives and otherinfluencers to set the stage andillustrate the potential value.SHOW ME, don t tell me.
  7. 7. During
  8. 8. Inside-out approachTest and learn whenever possible.Start internally. If you don t get itchances are your customers orclients won t get it, either.Inside is a ‘safe’ environment
  9. 9. Instructions at every table
  10. 10. Always have Plan B
  11. 11. Social Media in a box§  Chatter mobile§  Instant audience feedback§  Word clouds§  Photo booth§  Story booth
  12. 12. After
  13. 13. Post-conference•  Extended group from event to go-forward•  Published all questions, reached out for answers•  On-going training with community managers, reinforcing use of social collaboration for events and other triggers
  14. 14. Questions, discussion

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