Case Study: Six Principles for Social Success in Financial Services …
Case Study: Six Principles for Social Success in Financial Services
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
Whether you’re just getting started or you’re a savvy social marketer, the challenges of rolling out social to teams, whether inwardly or outwardly facing, are somewhat different to those faced by using social media in a corporate marketing environment. This session outlines six key steps that organizations are taking to successfully enable individuals to get social (be they financial advisors, insurance agents, sales people or a wider distributed team), while meeting the demands of the organization.