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Leveraging Social Media to Connect with Todays Moms - BDI 2/6/14 Influencer Marketing Forum
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Leveraging Social Media to Connect with Todays Moms - BDI 2/6/14 Influencer Marketing Forum

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Presentation: Leveraging Social Media to connect with Todays Moms

Presented by: Sharon Vinderine, Founder and CEO, Parent Tested Parent Approved Media Inc.
Most consumers now expect a brand to have a presence – and respond – on social media; it has become the norm, and not responding or having a presence is considered pretty much unacceptable. This session will help outline how you can engage moms online and build an organic community of Brand Ambassadors.

www.bdionline.com

Published in: Business, Technology

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Transcript

  • 1. BDI Institute - NYC Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 2. Mom Is A Social LEADER Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 3. The Stats Moms spend 260% more time on than average user Pinterest has 25 million users, 61% of which are moms Twitter @ptpaSharon e-mail sharon@ptpamedia.com Over 23% of moms follow 10 or more brands on social media
  • 4. In a survey of over 7000 moms by the Today Show: Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 5. Across 22 different platforms, 82% of Moms Make Purchasing Decisions based on Peer Endorsements Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 6. Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 7. 90% of Moms use social media regularly! In with The NEW Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 8. Mike Fogarty, Senior vice president at BabyCenter Twitter @ptpaSharon e-mail sharon@ptpamedia.com “ “ Social media has become so pervasive among moms, it’s now fundamental to the way today’s moms live their lives. Today’s mom is the most influential and social consumer you’ll meet
  • 9. Which Social Media Platform? For Keeping current on breaking news, quick advice & following brands For updating friends & posting pictures Twitter @ptpaSharon e-mail sharon@ptpamedia.com For getting ideas and inspiration
  • 10. Oh Yes We Did! Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 11. Don’t Underestimate Us! Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 12. Morton’s Makes Magic Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 13. You can’t buy this type of POSITIVE & ORGANIC Brand Awareness Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 14. Reach out & Involve Moms Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 15. What Does PTPA Mean to You? Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 16. Sharon Vinderine @ptpaSharon sharon@ptpamedia.com Twitter @ptpaSharon e-mail sharon@ptpamedia.com