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Case Study: Role of Social Media in Crisis Communications ...
Case Study: Role of Social Media in Crisis Communications
Presented by: Jenny Dervin, Director of Corporate Communications, JetBlue Airways
JetBlue experienced a major operational disruption in February 2007 that threatened to ground the young airline’s soaring brand. Hear how JetBlue leveraged social media to reach out directly to customers and restore the brand’s reputation for transparency and honesty.