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Case Study: Ready for Healthcare Anywhere?
While many focus on the “what” and “how” of mobile health, it’s also important to understand the “why?” and the “why now?” In addition to mobile technologies, there are forces at work colliding to create the perfect environment for radical disruptions in the current healthcare delivery model. And yes, these disruptions include how we market and sell prescription medicines, medical devices, software and services. So get ready.
Presented by: Joe Shields, Global Strategic Marketing & New Product Development, Lifescan, a Johnson & Johnson Company