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Social Media “Strategery”
Presented by:
Robert Fulcher
Director of Editorial
Individual Life Insurance, Prudential
June 12...
How do you blend the two?
2
Financial Services Strategy
+
Social Media Strategy
=
?
Fortunately…
3
It’s about relationships
• We’re a relationship industry, right?
• Talking to, not at, the audience
• Alway...
Starting the conversation
4
More focus on audience not less
• Social media isn’t mass media
• Account strategy: Single vs....
Content (strategy) is king
5
Making content more strategic
• The advantages of a content strategist
• Customer journey
• C...
Avoid ending the conversation
6
Trouble spots
• User experience after the post
• Compliance and an pioneering approaches d...
Thank you!
7
Questions?
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Presentation: Social Media “Strategery” - BDI 6/12 Financial Services Social Business Leadership Forum

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Presentation: Social Media “Strategery”
Presented by: Robert Fulcher, Director of Editorial, Prudential Life Insurance Company
As an industry, it often feels as if we’re still trying to figure out how to make social media more than just a “me too” tactic. A few strategic considerations can help drive a more effective approach and create greater impact overall.

Published in: Business, Economy & Finance
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Transcript of "Presentation: Social Media “Strategery” - BDI 6/12 Financial Services Social Business Leadership Forum"

  1. 1. Social Media “Strategery” Presented by: Robert Fulcher Director of Editorial Individual Life Insurance, Prudential June 12, 2014
  2. 2. How do you blend the two? 2 Financial Services Strategy + Social Media Strategy = ?
  3. 3. Fortunately… 3 It’s about relationships • We’re a relationship industry, right? • Talking to, not at, the audience • Always adding value • Supporting the audience’s customer journey • Even content sharing is about relationships
  4. 4. Starting the conversation 4 More focus on audience not less • Social media isn’t mass media • Account strategy: Single vs. Multiple vs. Topical • Treating multiple lines as one • Listen first
  5. 5. Content (strategy) is king 5 Making content more strategic • The advantages of a content strategist • Customer journey • Context is queen • Test yourself
  6. 6. Avoid ending the conversation 6 Trouble spots • User experience after the post • Compliance and an pioneering approaches don’t mix • Social media may not have a direct line to sales, but it can derail them
  7. 7. Thank you! 7 Questions?

×