Porter novelli presentation

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Porter novelli presentation

  1. 1. How Emerging Mobile Technologies will Transform Culture and Commerce John C. Havens SVP Social Media, Porter Novelli
  2. 2. Where We Are Now
  3. 3. Utility = Adoption
  4. 4. QR Codes
  5. 5. Augmented Reality
  6. 6. Utility + Ease of Use = Rapid Adoption
  7. 7. Results: £26 million in revenue A public relations and advertising value equivalent of £1,950,000 Campaign achieved more positive brand awareness and publicity for IBM than the past five years put together
  8. 8. Checking In… To Products
  9. 9. Checking In… To People
  10. 10. “This is a way to check in on a Social Object.” Robert Scoble, SXSW 2010
  11. 11. Privacy
  12. 12. Virtual Advertising Rights (VAR)
  13. 13. Virtual Advertising Rights (VAR)
  14. 14. Where We’re Going
  15. 15. The Internet of Things
  16. 16. Utility + Ease of Use + Privacy/Marketing Awareness=
  17. 17. TRANSFORMATION
  18. 18. Thank You!
  19. 19. john.havens@porternovelli.com @johnchavens

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