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Case Study: How to Organize Internally for Reputation Management Externally
Presented by: Aneta Hall, Social Media Strategist, Pitney Bowes Inc.
Celebrating it's 90th year of innovation since the inception of the postage meter, Pitney Bowes has embarked on a journey of strategic transformation --and social media is playing a vital role. Aneta will share insights as to how social media pioneers and advocates are harnessing the power of social media -- internally and externally-- to help protect and strengthen PB's brand aross the social web.