PerkStreet on Pinterest: Banking on Visual Social Media - BDI 9/20/12 Visual Social Media Leadership Forum

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Case Study: PerkStreet on Pinterest: Banking on Visual Social Media
Presented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial
Who says banking is boring? Using contests and collaborative boards, PerkStreet is engaging a community of smart spenders and helping to spread the word that personal finance can be fun. Follow them at pinterest.com/perkstreet
www.bdionline.com

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PerkStreet on Pinterest: Banking on Visual Social Media - BDI 9/20/12 Visual Social Media Leadership Forum

  1. 1. PerkStreet on Pinterest: Banking on Visual Social Media Case Studies by Quarter Jennifer Spencer, PerkStreet Financial
  2. 2. A little about us
  3. 3. First quarter 2012• Not a lot of examples to follow yet.• Marketers just starting to talk about brand use.• How can we use this?
  4. 4. TEST: Collaboration board: Stuff I Didn’t Buy.LESSON: Not easy to carry out with current constructs.TRY THIS: Guest curator or a handful of guest curators.
  5. 5. Second quarter 2012• Updated the blog – more images and “Pin This” in share tools on each post to make content pinnable• Pinned more content – a mix of things aligned with our brand and from our brand• Learned that contests are tough
  6. 6. TEST: Contest: Frugal Foodies.LESSON: Contests are hard.TRY THIS: Sweepstakes if you can.
  7. 7. This quarter• 5th highest driver of traffic to our site• TEST: Boards that complement blog posts• TEST: Another contest (we will triumph!)
  8. 8. Let’s ChatFollow PerkStreet: pinterest.com/perkstreet @perkstreetFollow me (not in a creepy way): pinterest.com/jennalyns @jennalyns linkedin.com/in/jennalyns

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