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Keynote Presentation: Architecting a customized social media marketing strategy
– lessons learned from the world’s #1-ranked engineering design firm
Presented: Paul Gennaro, Senior Vice President, Chief Communications Officer, AECOM
During this presentation, Paul J. Gennaro, Senior Vice President and Chief Communications Officer of AECOM Technology Corp., will discuss how the world’s largest engineering design firm is leveraging social media to connect and engage with internal and external audiences globally. AECOM is an $8-billion provider of professional services that employs 45,000 architects, engineers, designers, planners, scientists and management professionals who serve clients in more than 140 countries. AECOM’s client base comprises approximately 50% business-to-business clients and 50% business-to-government clients – requiring a unique and tailored strategy for social media. During his presentation, Gennaro, PRWeek magazine’s 2013 PR Professional of the Year, will share background on AECOM’s social media presence; its use of various online platforms to advance thought leadership; and its ongoing development of its social media policy.