Connecting with a
billion customers,
one person at a time
                               Bill Cox
      Senior Director, C...
Connecting with a
billion customers,
one person at a time
                               Bill Cox
      Senior Director, C...
5 Lessons Learned
  while connecting with 1 billion people




1. Transparency breeds trust.
5 Lessons Learned
 while connecting with 1 billion people




2. When you can, go direct.
5 Lessons Learned
while connecting with 1 billion people




    3. Engagement is a
     two-way street.
5 Lessons Learned
while connecting with 1 billion people




 4. Your mavens can
make you or break you.
5 Lessons Learned
  while connecting with 1 billion people




 5. The bigger the company,
the more personality matters.
5 Lessons Learned
      while connecting with 1 billion people


1.   Transparency breeds trust.
2.   When you can, go dir...
www.windowsteamblog.com

  billcox@microsoft.com

        @billcox
Microsoft: Connecting with A Billion Customers, One Person at a Time - BDI 3/24/10 Social Reputation Management
Microsoft: Connecting with A Billion Customers, One Person at a Time - BDI 3/24/10 Social Reputation Management
Upcoming SlideShare
Loading in …5
×

Microsoft: Connecting with A Billion Customers, One Person at a Time - BDI 3/24/10 Social Reputation Management

777 views
721 views

Published on

Case Study: Connecting with A Billion Customers, One Person at a Time
Presented by: Bill Cox, Senior Director, Communications, Microsoft Corp.
More than a billion people around the globe rely on Microsoft Windows to drive their computing experience. Microsoft launched its most recent version, Windows 7, to critical acclaim and buzz heard around the world. Bill will share insights on how Microsoft used the social graph to connect one person at a time with customers and key influencers.
www.bdionline.com

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
777
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Microsoft: Connecting with A Billion Customers, One Person at a Time - BDI 3/24/10 Social Reputation Management

  1. 1. Connecting with a billion customers, one person at a time Bill Cox Senior Director, Communications Microsoft Corp. @billcox
  2. 2. Connecting with a billion customers, one person at a time Bill Cox Senior Director, Communications Microsoft Corp. @billcox
  3. 3. 5 Lessons Learned while connecting with 1 billion people 1. Transparency breeds trust.
  4. 4. 5 Lessons Learned while connecting with 1 billion people 2. When you can, go direct.
  5. 5. 5 Lessons Learned while connecting with 1 billion people 3. Engagement is a two-way street.
  6. 6. 5 Lessons Learned while connecting with 1 billion people 4. Your mavens can make you or break you.
  7. 7. 5 Lessons Learned while connecting with 1 billion people 5. The bigger the company, the more personality matters.
  8. 8. 5 Lessons Learned while connecting with 1 billion people 1. Transparency breeds trust. 2. When you can, go direct 3. Engagement is a two-way street 4. Your mavens can make you or break you 5. The bigger your company, the more personality matters
  9. 9. www.windowsteamblog.com billcox@microsoft.com @billcox

×