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Case Study: Connecting with A Billion Customers, One Person at a Time
Presented by: Bill Cox, Senior Director, Communications, Microsoft Corp.
More than a billion people around the globe rely on Microsoft Windows to drive their computing experience. Microsoft launched its most recent version, Windows 7, to critical acclaim and buzz heard around the world. Bill will share insights on how Microsoft used the social graph to connect one person at a time with customers and key influencers.