Michal Shapira Presentation - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables

➤ The WSJ Digital Network on Twitter ➤ Over 100 accounts • Manual and automated • Breaking news in real-time ➤ +2MM followers ➤ Bloggers, journalists, regions, subjects ➤ @WSJ ➤ @WSJNY ➤ @WSJspeakeasy ➤ @WSJMedia© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ What’s New in Social Media on WSJDN? ➤ WSJ continues to expand its social footprint by leveraging social media phenomenon’s Pinterest and Instagram to highlight New York Fashion Week.© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ New on Youtube The weekend action plan and shopping guide for Journal readers provide of-the-moment ideas and advice for fashion, travel, design, entertaining and technology. WSJ.com provides enhanced Weekend & Leisure content, plus video, photo slideshows, blogs and much more! Off Duty features a 30 minute daily LIVE program covering the latest life & culture trends.© 2011 Dow Jones & Company, Inc. All rights reserved.

➤ Trading Deck on MarketWatch ➤ Trading Deck — Launched September 27, 2011 ➤ In less than six months, Trading deck already has ~2100+ Twitter Followers ➤ Top Posts: 200+ Comments ➤ 50 Regular contributors ➤ 1.5MM Page Views per month ➤ 30.6% Access it daily© 2011 Dow Jones & Company, Inc. All rights reserved.

http://econsultancy.com	698
http://ain.ua	327
http://www.redactor.in.ua	27
http://translate.googleusercontent.com	4
http://www.newsblur.com	3
https://twimg0-a.akamaihd.net	1
http://www.365online.nu	1
http://www.encarolina.com	1
http://weare.ru	1
http://translate.google.com	1
http://www.twylah.com	1

Michal Shapira Presentation - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables

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Michal Shapira Presentation - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables Presentation Transcript