Michal Shapira Presentation - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables

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Michal Shapira, Associate VP, Digital Marketing, The Wall Street Journal Digital Network …

Michal Shapira, Associate VP, Digital Marketing, The Wall Street Journal Digital Network

www.bdionline.com

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  • 1. March 23, 2012 Michal Shapira @Mshapira1© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 2. ➤ The WSJDN Audience ➤ 81% have 1+ social network profile ➤ 9% more than the online population ➤ 70% more likely to share links/articles/videos© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 3. ➤ Social Media Referral Traffic TOP 5 SOCIAL REFERRERS: 1. Facebook 2. Twitter 3. LinkedIn 4. Reddit 5. StumbleUpon© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 4. ➤ The WSJ Digital Network on Twitter ➤ Over 100 accounts • Manual and automated • Breaking news in real-time ➤ +2MM followers ➤ Bloggers, journalists, regions, subjects ➤ @WSJ ➤ @WSJNY ➤ @WSJspeakeasy ➤ @WSJMedia© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 5. ➤ Twitter Editorial Integration ➤ Content Modules throughout WSJ.com© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 6. ➤ Twitter Ad Integration ➤ Surrounding tweets during our D event© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 7. ➤ Streaming Stories ➤ Live Twitter Chats© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 8. ➤ The WSJ Digital Network on Facebook ➤ 14+ pages ➤ 600K+ “likes” ➤ Posts with 50+ comments is the norm ➤ Custom “news” tab experience© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 9. ➤ Facebook on The WSJ Digital Network ➤ Facebook “Like” 368K 368 K© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 10. ➤ WSJ Social ➤ Launched September 20th 2011© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 11. ➤ What’s New in Social Media on WSJDN? ➤ WSJ continues to expand its social footprint by leveraging social media phenomenon’s Pinterest and Instagram to highlight New York Fashion Week.© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 12. ➤ Instagram on iPhone© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 13. ➤ New on Youtube The weekend action plan and shopping guide for Journal readers provide of-the-moment ideas and advice for fashion, travel, design, entertaining and technology. WSJ.com provides enhanced Weekend & Leisure content, plus video, photo slideshows, blogs and much more! Off Duty features a 30 minute daily LIVE program covering the latest life & culture trends.© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 14. ➤ Our Growing WSJ Community Allows Users to Engage and Discuss the Hottest Topics Over 242,218 members 150K+ comments/month© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 15. ➤ Trading Deck on MarketWatch ➤ Trading Deck — Launched September 27, 2011 ➤ In less than six months, Trading deck already has ~2100+ Twitter Followers ➤ Top Posts: 200+ Comments ➤ 50 Regular contributors ➤ 1.5MM Page Views per month ➤ 30.6% Access it daily© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 16. ➤ WSJ on Foursquare ➤ 150K+ followers© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 17. SOCIAL MOBILE & TABLET WSJ LIVE ➤ WSJ on Foursquare© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 18. Thank you, enjoy the day! Michal Shapira @Mshapira1© 2011 Dow Jones & Company, Inc. All rights reserved.