March 23, 2012                                     Michal Shapira   @Mshapira1© 2011 Dow Jones & Company, Inc. All rights ...
➤       The WSJDN Audience           ➤     81% have 1+ social                 network profile                  ➤     9% mo...
➤       Social Media Referral Traffic                 TOP 5 SOCIAL REFERRERS:                 1.      Facebook            ...
➤       The WSJ Digital Network on Twitter             ➤     Over 100 accounts             •     Manual and automated     ...
➤       Twitter Editorial Integration            ➤    Content Modules throughout WSJ.com© 2011 Dow Jones & Company, Inc. A...
➤       Twitter Ad Integration            ➤    Surrounding tweets                 during our D event© 2011 Dow Jones & Com...
➤ Streaming                                           Stories   ➤ Live   Twitter Chats© 2011 Dow Jones & Company, Inc. All...
➤       The WSJ Digital Network             on Facebook             ➤    14+ pages             ➤    600K+ “likes”         ...
➤       Facebook on             The WSJ Digital Network             ➤    Facebook “Like”                                  ...
➤ WSJ Social     ➤ Launched September 20th 2011© 2011 Dow Jones & Company, Inc. All rights reserved.
➤ What’s                              New in Social Media on WSJDN?     ➤      WSJ continues to expand its social         ...
➤ Instagram                                           on iPhone© 2011 Dow Jones & Company, Inc. All rights reserved.
➤ New                       on Youtube      The weekend action plan and      shopping guide for Journal readers      provi...
➤       Our Growing WSJ Community             Allows Users to Engage and             Discuss the Hottest Topics           ...
➤ Trading                                Deck on MarketWatch         ➤         Trading Deck —                   Launched S...
➤       WSJ on Foursquare               ➤    150K+ followers© 2011 Dow Jones & Company, Inc. All rights reserved.
SOCIAL   MOBILE & TABLET   WSJ LIVE     ➤       WSJ on Foursquare© 2011 Dow Jones & Company, Inc. All rights reserved.
Thank you, enjoy the day!                          Michal Shapira   @Mshapira1© 2011 Dow Jones & Company, Inc. All rights ...
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Michal Shapira Presentation - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables

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Michal Shapira, Associate VP, Digital Marketing, The Wall Street Journal Digital Network

www.bdionline.com

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Transcript of "Michal Shapira Presentation - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables"

  1. 1. March 23, 2012 Michal Shapira @Mshapira1© 2011 Dow Jones & Company, Inc. All rights reserved.
  2. 2. ➤ The WSJDN Audience ➤ 81% have 1+ social network profile ➤ 9% more than the online population ➤ 70% more likely to share links/articles/videos© 2011 Dow Jones & Company, Inc. All rights reserved.
  3. 3. ➤ Social Media Referral Traffic TOP 5 SOCIAL REFERRERS: 1. Facebook 2. Twitter 3. LinkedIn 4. Reddit 5. StumbleUpon© 2011 Dow Jones & Company, Inc. All rights reserved.
  4. 4. ➤ The WSJ Digital Network on Twitter ➤ Over 100 accounts • Manual and automated • Breaking news in real-time ➤ +2MM followers ➤ Bloggers, journalists, regions, subjects ➤ @WSJ ➤ @WSJNY ➤ @WSJspeakeasy ➤ @WSJMedia© 2011 Dow Jones & Company, Inc. All rights reserved.
  5. 5. ➤ Twitter Editorial Integration ➤ Content Modules throughout WSJ.com© 2011 Dow Jones & Company, Inc. All rights reserved.
  6. 6. ➤ Twitter Ad Integration ➤ Surrounding tweets during our D event© 2011 Dow Jones & Company, Inc. All rights reserved.
  7. 7. ➤ Streaming Stories ➤ Live Twitter Chats© 2011 Dow Jones & Company, Inc. All rights reserved.
  8. 8. ➤ The WSJ Digital Network on Facebook ➤ 14+ pages ➤ 600K+ “likes” ➤ Posts with 50+ comments is the norm ➤ Custom “news” tab experience© 2011 Dow Jones & Company, Inc. All rights reserved.
  9. 9. ➤ Facebook on The WSJ Digital Network ➤ Facebook “Like” 368K 368 K© 2011 Dow Jones & Company, Inc. All rights reserved.
  10. 10. ➤ WSJ Social ➤ Launched September 20th 2011© 2011 Dow Jones & Company, Inc. All rights reserved.
  11. 11. ➤ What’s New in Social Media on WSJDN? ➤ WSJ continues to expand its social footprint by leveraging social media phenomenon’s Pinterest and Instagram to highlight New York Fashion Week.© 2011 Dow Jones & Company, Inc. All rights reserved.
  12. 12. ➤ Instagram on iPhone© 2011 Dow Jones & Company, Inc. All rights reserved.
  13. 13. ➤ New on Youtube The weekend action plan and shopping guide for Journal readers provide of-the-moment ideas and advice for fashion, travel, design, entertaining and technology. WSJ.com provides enhanced Weekend & Leisure content, plus video, photo slideshows, blogs and much more! Off Duty features a 30 minute daily LIVE program covering the latest life & culture trends.© 2011 Dow Jones & Company, Inc. All rights reserved.
  14. 14. ➤ Our Growing WSJ Community Allows Users to Engage and Discuss the Hottest Topics Over 242,218 members 150K+ comments/month© 2011 Dow Jones & Company, Inc. All rights reserved.
  15. 15. ➤ Trading Deck on MarketWatch ➤ Trading Deck — Launched September 27, 2011 ➤ In less than six months, Trading deck already has ~2100+ Twitter Followers ➤ Top Posts: 200+ Comments ➤ 50 Regular contributors ➤ 1.5MM Page Views per month ➤ 30.6% Access it daily© 2011 Dow Jones & Company, Inc. All rights reserved.
  16. 16. ➤ WSJ on Foursquare ➤ 150K+ followers© 2011 Dow Jones & Company, Inc. All rights reserved.
  17. 17. SOCIAL MOBILE & TABLET WSJ LIVE ➤ WSJ on Foursquare© 2011 Dow Jones & Company, Inc. All rights reserved.
  18. 18. Thank you, enjoy the day! Michal Shapira @Mshapira1© 2011 Dow Jones & Company, Inc. All rights reserved.

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