Social Media @ Lincoln Financial Group: It’s All About Collaboration - BDI 6/12 Financial Services Social Business Leadership Forum

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Presentation: Social Media @ Lincoln Financial Group: It’s All About Collaboration …

Presentation: Social Media @ Lincoln Financial Group: It’s All About Collaboration
Presented by: Michael Arcaro, VP and Head of Corporate Communications, Lincoln Financial Group
Lincoln Financial Group leads a robust social media strategy across Facebook, Twitter, LinkedIn and YouTube. A core tenet of the strategy is collaboration across the organization that helps drive integrated content, customer service response, crisis communications and engagement. Michael Arcaro, vice president and head of Corporate Communications for Lincoln Financial, will share perspective on the company’s approach.

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  • 1. ©2014 Lincoln National CorporationLCN-944942-061114 SOCIAL MEDIA @ LINCOLN FINANCIAL GROUP It’s All About Collaboration Michael Arcaro VP and Head of Corporate Communications June 12, 2014
  • 2. LCN-944942-061114 2 OUR SOCIAL MEDIA MODEL Compliance Digital IT Security Business Lines Marketing Ad/Brand D&I/CSR Corporate Communications
  • 3. LCN-944942-061114 • Our collaborative team approach drives the following outcomes: – Effective listening platform – Efficient response to customer service issues – Robust and diverse content – Engagement of consumers – Thought leadership – Metrics evaluation 3 THE END RESULT
  • 4. LCN-944942-061114 Thank You 4 Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates. Affiliates are separately responsible for their own financial and contractual obligations.