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Presentation: Social Media @ Lincoln Financial Group: It’s All About Collaboration ...
Presentation: Social Media @ Lincoln Financial Group: It’s All About Collaboration
Presented by: Michael Arcaro, VP and Head of Corporate Communications, Lincoln Financial Group
Lincoln Financial Group leads a robust social media strategy across Facebook, Twitter, LinkedIn and YouTube. A core tenet of the strategy is collaboration across the organization that helps drive integrated content, customer service response, crisis communications and engagement. Michael Arcaro, vice president and head of Corporate Communications for Lincoln Financial, will share perspective on the company’s approach.